CONTENTS

The Simon Retail Advantage…………………………………..……..…. 1

Property Overview………………………………………………..…………… 3

Market Overview………………………………………………………………. 4

Trade Area…………………………….…………………………………………. 5

Location and Access……………………………………………………….… 7

Aerial View…………………………………………………….…................... 8

Site Plan……………………………………………………………………….…. 9

Merchandising Mix at a Glance…………………………………….…… 10

Simon Marketing………………………………………..………….............. 12

Direct Retailer Support……………………………..…………………….... 13

Digital Marketing……………………………………………………….……… 14

Property Contacts…………………………………..…………………….…… 15

Information accurate as of 11/20/13. Sources: SPG Research;

trade area demographic information per Pitney Bowes MapInfo (2012).

THE SIMON RETAIL ADVANTAGE

At Simon, we pride ourselves on owning and managing the best retail real

estate in the best markets. This philosophy guides every decision we make.

From new developments and redevelopments to acquisitions and mergers,

we are continually evaluating our portfolio to deliver on this strategy.

In short, we create the places where people choose to shop and retailers

want to be.

We offer:

• Nationwide network of properties

• Flexible leasing solutions

• Unrivaled consumer traffic

• High-powered marketing support

• Professional property management

• Experience and stability

No one delivers a broader range of properties, proven traffic, and

professional, dedicated property management solutions. That’s the

advantage of leasing with Simon.

PROPERTY OVERVIEW

Seminole Towne Center is a two-level, super-regional shopping center

located in Sanford, Florida.

• Anchors include Dick’s Sporting Goods, Dillard’s, JCPenney,

Macy’s, Sears, and Burlington.

• Features more than 120 specialty stores.

• Situated 20 miles north of downtown Orlando and 35 miles

southwest of Daytona Beach, the area surrounding Seminole

Towne Center is one of the fastest-growing areas in North

Orlando.

• Because of this growth, Seminole Towne Center’s primary

and secondary markets have changed from elderly-based

populations to younger, more affluent family markets.

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MARKET OVERVIEW

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Seminole Towne Center serves the growing northern suburbs of Orlando, Florida.

• Part of the northern lake country which includes Lake Monroe, Lake Mary, Sylvan Lake,

Lake Irish, Sawyer Lake, Lake Marietta, and Lake Markham.

• Affluent close-in population with average household incomes of over $90,000 annually.

• Located one mile southwest of Seminole Towne Center, the Markham Woods Road

area boasts some of the most prestigious addresses in Central Florida.

• Luxury homes in the area comprise the wealthiest neighborhoods in all of

Central Florida.

• More than half of the households earn more than $160,000 annually with

many homes priced in the millions.

TRADE AREA

Seminole Towne Center enjoys a large, expansive trade area that serves the

northern part of the Orlando market.

• It’s the only super-regional mall serving the growing communities

between Daytona Beach and Orlando, including Deland, Deltona,

Lake Helen, Lake Mary, and DeBary.

• Lake Mary, directly adjacent to the mall, was voted the number

one town in which to live in Florida and fourth best town in the US

by Forbes magazine in 2008.

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2012 2017

TRADE AREA POPULATION: 420,939 437,348

TOTAL DAYTIME POPULATION: 400,654

TRADE AREA HOUSEHOLDS: 159,794 167,408

AVERAGE ANNUAL HH INCOME: $73,120 $76,546

TRADE AREA

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LOCATION AND ACCESS

Seminole Towne Center is located in the northern part of the Orlando

metro area in Sanford, Florida.

• Strategically situated at the intersection of I-4 and SR 417—

the two most traveled roads in Orlando.

• Seminole Towne Center is the only enclosed mall in Central

Florida with direct frontage on I-4.

• Construction for the first phase of the SunRail commuter train

project began in 2012, and service is expected to begin in

late 2012/early 2013.

• SunRail will run along a 61-mile stretch in a four-

county area, running north to Deland (Volusia County)

and south to Poinciana (Osceola County).

• It will include stations in Sanford and Lake Mary,

further promoting more residential growth in the

mall’s immediate trade area.

• Construction of the Wekiva Parkway is set to begin in 2017

and will be completed in 2021.

• The Wekiva Parkway is the final loop to the Orlando

outer belt (SR 417), which will connect SR 417 in

Sanford to SR 429/US Hwy 441 in Apopka.

• The Wekiva Parkway will make traveling to Seminole

Towne Center more convenient from Lake County and

is expected to prompt heavy residential growth along

the 27-mile stretch.

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AERIAL VIEW

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SITE PLAN

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MERCHANDISING MIX AT A GLANCE

You’re known by the company you keep, and at Seminole Towne Center,

you’ll be among the finest. Seminole Towne Center’s reputation is built on

years of being Orlando’s go-to destination for some of the world’s top

retailers. Associate with the likes of:

MAJOR RETAILERS:

Dillard’s JCPenney

Macy’s Sears

SPECIALTY RETAILERS, RESTAURANTS, AND ENTERTAINMENT:

Aéropostale American Eagle Outfitters Bath & Body Works Best Buy Mobile

Brookstone Buckle Burlington Chick-fil-A

The Children’s Place Coach Coldwater Creek Cotton On

Dick’s Sporting Goods Express Finish Line Frederick’s of Hollywood

General Nutrition Center Godiva Chocolatier Gymboree H&M

Hollister Co. Hot Topic Journeys Kay Jewelers

LensCrafters Rack Room Shoes RadioShack Regis Salons

Stride Rite Talbots Tilly’s Victoria’s Secret

Wet Seal Yankee Candle Zales Jewelers Zumiez

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MERCHANDISING MIX AT A GLANCE

SIMON MARKETING UNIQUE, INDUSTRY-LEADING APPROACH DESIGNED TO BUILD TRAFFIC

AND PROVIDE RETAILERS WITH OPPORTUNITIES TO ENGAGE CONSUMERS AND DRIVE SALES

GRASSROOTS MARKETING

Locally executed events designed

to:

• Drive traffic

• Support retailers

• Connect with the community

Seminole Towne Center executed

83 unique events with 278 days of

event programming including

Educational Expos, Science Fairs,

Summer Camp Expos, Back-to-

School Expos, Art Displays, and

numerous charitable events.

SIGNATURE EVENTS

High-impact events, executed in

select markets, designed to appeal

specifically to a property’s unique

shopper base.

Examples at Seminole Towne

Center:

• Mom’s Nite Out™

• Simon Kidgits Club® Events

PLATFORM PROGRAMS

Regional/national programming

designed specifically for key

shopper segments:

• Kids

• Teens

• Holiday/Santa Photo

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POSITIVE CONSUMER REACTION

Satisfaction With Event:

97% Overall Event Satisfaction

Events Encourage More Frequent

Visits?

Yes 86%

No 14%

Events Enhance Shopping

Experience?

Yes 85%

No 15%

Like To See More Events At Mall?

Yes 94%

No 6%

Source: Grassroots Events Consumer Research

DIRECT RETAILER SUPPORT

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Retailer Marketing Group

• Dedicated team of seasoned marketing professionals committed to supporting our retailers.

• In addition to acting as the liaison with the broader Simon® marketing team and accessing Simon

proprietary programming, the Retailer Marketing Group also works with retailers on their programming

to ensure maximum impact on-mall.

Retailer Showcase

• Provides retailers with a cost-free promotional engine that reaches millions of Simon shoppers through

a variety of channels.

• On-mall

• E-mail

• Social Media

• Simon iPhone App

• Web

• Retailer participation has been outstanding:

• More than 300 retailer offers per mall annually.

• More than 11,500 total stores participated in the program, an increase of 47% from last year!

Supporting Retailer Proprietary Events at Seminole Towne Center

• Mom’s Nite Out™ Event: Tabling and collateral distribution in high-traffic area.

• Touch-a-Truck Event: Charitable event held outside mall with tabling and collateral distribution.

• Back-to-School Expo: Tabling and collateral distribution in high-traffic area during heavily trafficked

back-to-school shopping season.

DIGITAL MARKETING LEADING THE WAY

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Web—Simon’s industry-leading Web site designed around our retailers.

Mobile—providing retailers with multiple options to reach Simon shoppers.

• Simon is the only mall partner with ShopKick, an industry-leading, cross-retailer mobile app.

• First in industry to launch a proprietary mall app.

• Leveraging text messaging to complement broader mobile marketing strategy.

Social Media—engaging shoppers and tapping into their love of shopping.

• Most of our malls have a significant social media presence (Facebook, Twitter, Foursquare).

• Our social media strategy is designed to engage consumers, spur discussion, and highlight what’s new

on-mall, including new stores and retailer promotions.

• Our strategy is working!

• Simon malls have an engaged community: More than 75% of Facebook fans visit their favorite

mall page at least weekly; 28%, daily.

• Shoppers are satisfied: 99% of shoppers are satisfied with our content.

• Facebook shoppers come to the mall more often: 11.4 times every three months versus the

average 8.9 times.

• Our community is viral: More than half of our Facebook fans have encouraged friends to

become fans and/or shared information about mall events and promotions.*

*Source: A message was posted on all Simon mall Facebook pages from June 14 to July 18, 2010, inviting fans to participate in a survey. Results are based on 1,150 responses.

PROPERTY CONTACTS

Leasing:

Joe Barilla | 561.368.6001 | jbarilla@simon.com

Local Leasing:

Beverly Dux | 407.323.1843 | bdux@simon.com

Big Box Development:

Kevin Compton | 317.263.7018 | kcompton@simon.com

Peripheral Development/Land:

Dawn Lindquist | 317.263.2301 | dlindqui@simon.com

Mall Manager:

Larry Scollo | 407.323.1843 | lscollo@simon.com

Director of Marketing & Business Development:

Shelley Sloan | 407.323.1843 | ssloan@simon.com

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