contents 11335… · • ivq 2014/2015 - strong pos support (posters, wobblers, stickers on shop...
TRANSCRIPT
CONTENTS
OTCF 4FMission Idea3 15
4 165 197 2011 21
2223
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24
33
25
34
29
35
History OfferDevelopment Market positionTechnology and quality Retail networkBrand portfolio Stores
International expansion
Sponsorship
Media and Advertising
Collaborations with sports associations
Press promotions
Collaborations with athletes
Internet promotions
Collaboration with the Polish Olympic Committee
Outdoor advertising
OuthornTutto Bene4Faces
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2
EACH OF US IS SPECIAL. EACH OF US HAS A PASSION AND DREAMS -
WE ARE HERE TO HELP REALISE THOSE DREAMS.
OTCF-MISSION
3
OTCF-HISTORY
1995
1998
2003 20132010
2012
HORN PARTNER BRAND 4FUN BRAND 4FACES
BRAND OUTHORN BRAND TUTTO BENE
2007
4FUN
4F
4F SPORT PERFORMANCE
4F SPORT PERFORMANCE
START OF OTCF&
4
- CEO Igor Klaja
„Within several years we have created a company which is able to compete with global giants in terms of design and quality”
OTCF-DEVELOPMENT
5
At the time of creation in 2010, OTCF company had 423 employees. Thanks to dynamic development, at the beginning of 2014 OTCF reported a twofold increase in employment.
2010
423492
547
757
868
2011 2012 2013 2014
OTCF-DEVELOPMENT
6
All of our products are made with extraordinary attention to detail and based on current fashion trends. We use the best quality materials and most up to date and innovative technology. Designing clothing and accessories, taking into account the opinions and guidance of athletes, which allows for optimum fit to the user’s needs.
We work with world leaders in the field of materials and systems for the apparel and sports accessories.
We strive to meet the expectations of our customers, constantly improving and expanding our vast product range. The clothing is designed in Poland by experienced professionals - designers, graphic designers and clothing technologists who ensure quality control at every stage of production.
TECHNOLOGY AND QUALITY
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MEMBRANES 1 000 – 20 000
REINFORCED ELBOWS
VENTILATION
TAPED SEAMS
DETACHABLE AND ADJUSTABLE HOOD
SNOW PROTECTOR
FUNCTIONAL POCKETS
WATERPROOF ZIPPERS
RECCO SYSTEM
TECHNOLOGY AND QUALITY
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• 100% UV RAY PROTECTION
• ERGONOMIC SHAPE
• ADJUSTABLE HEAD STRAP
• GOGGLE MOUNT
• REMOVABLE EAR PROTECTION
• CHIN PROTECTION
• MEMBRANE
• WARMING
• VELCRO WRIST ADJUSTMENT
• STRENGTHENED
• SECURE WRIST VELCRO
• GLOVE CONNECTION CLIP
TECHNOLOGY AND QUALITY
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ANTI-ODOUR FABRIC
THERMODRY SYSTEM
ANTIBACTERIAL FINISH
REFLECTIVE ELEMENTS
FUNCTIONAL BACK POCKET(selected models)
FLAT STICHES
TECHNOLOGY AND QUALITY
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Sports clothing and accessories for the entire family.
Comprehensive range of clothing and accessories for sport enthusiasts, Polish market leader.
Multibrand concept, promoting an active lifestyle.
Textiles for any interior.
OTCF-BRAND PORTFOLIO
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the brand Outhorn is changing for the client!
• 2014 - premiere of the new, more modern logo - version of a men’s and women’s dedicated version; • new design inspiration - larger product color range, new styles and cuts; • extensive portfolio - including new accessories; • new communication on the product (dedicated tags with innovative graphics); • IVQ 2014/2015 - strong POS support (posters, wobblers, stickers on shop windows); • new lookbook - lifestyle photo session! • new functional website www.outhorn.com
• activation of PR - press, business portals.
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Tutto Bene is a collection of textiles that will fill any interior with magic.
Wide assortment, original designs and high quality allow you to create sophisticated arrangements by which the word “everyday” takes on a new meaning.
Customers can purchase an assortment of the brand through major retail chains such as Auchan, Kaufland, Macro, Real, Tesco.
WWW.TUTTOBENEHOME.PL
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4Faces is a unique multibrand concept store, promoting an active lifestyle, created with the passion for sports, fashion and design in mind. It includes the best brands, experienced customer service and unique educational materials with modern form.
4Faces stores are located in shopping centers and shopping malls - currently in Katowice and Poznan.
WWW.4FACES.COM.PL
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4F is one of the most popular sportswear brands in Poland.
The brand offers a combination of fashionable design, high quality and technology, allowing to achieve the best results. It is aimed at active people, ready to take on new challenges, for whom sport is a passion and a way of life.
4F collections are designed for practicing popular sports such as running, fitness, workout, cycling and skiing.
Casual-sport products are also offered, which can be used as part of the everyday wardrobe.
Dynamic development of the brand has allowed for expansion into cosmetics, nutraceuticals and isotonic drinks.
WWW.4F.COM.PL
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OFFER: WOMEN’S COLLECTION
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OFFER: MEN’S COLLECTION
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OFFER: JUNIOR COLLECTION
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4F is among the most popular brands of sportswear available in Poland. It competes with world leaders.
Spontaneous recognition of sportswear brands in 2014 - Pentagon Research, 23 April 2014
MARKET POSITION
0
0.2
0.4
0.6
Adidas
61.6%
58.9%
34.9%32.6%
5.6%5%
38.3%
Nike Puma 4F Reebok Umbro Asics
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4F has more than 140 brand-stores. 4F clothing and accessories are also available in more than 300 multibrand stores and sports networks such as GoSport and Intersport.
RETAIL NETWORK
Bydgoszcz
Szczecin
Warszawa
Lublin
Kraków
Zakopane
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STORES
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Our brand is strengthened by its position outside of Poland - both in the western markets, as well as in Eastern Europe. 4F is available in
several multibrand stores.
INTERNATIONAL EXPANSION
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SPONSORSHIPOffi
cial Sponso
r Polis
h Ski Asso
ciation; C
ooperatio
n with
the Polis
h Olym
pic Comm
ittee
Major sponso
r of K
amil S
toch
Official S
ponsor o
f the O
lympic Colle
ction Vancouver 2
010
Official S
ponsor o
f the Polis
h Asso
ciation of B
iathlon
Major sponso
r of M
onika Hojn
isz
Major sponso
r Paula G
orycka
Official S
ponsor o
f the London 2012 O
lympic Colle
ction
Official S
ponsor o
f the Polis
h Ath
letics A
ssociatio
n
Official S
ponsor o
f the Polis
h Asso
ciation of S
peed Skating
Official S
ponsor o
f the Sochi 2
014 Olym
pic Collectio
n
Official S
ponsor o
f the Rio 2016 O
lympic Colle
ction
Official S
ponsor o
f the Pyeongchang 2018 O
lympic Colle
ction
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2010
2012
2013
2014
2016
2018
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For many years, 4F has been very closely related to the professional sports world. Today 4F is the official sponsor of: The Polish Ski Association, Polish Biathlon Association, Polish Athletics Association, Polish Association of Speed Skating.
Depending on the scope of cooperation with an association, we dedicate clothing collections for competition, warming-up, training and entertainment. We use the most up to date technology and best materials. Designing the clothes, our designers and technologists work with the athletes, so that it meets the expectations of every athlete.
COOPERATION WITH SPORTS ASSOCIATIONS
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4F is proud to support sports talents. Accompanied by the greatest athletes in any sporting discipline.
COOPERATION WITH ATHLETES
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MONIKA HOJNISZ
Monika Hojnisz - A promising Polish biathlete. Multiple silver and bronze medalist at the World Championships and European Junior biathlon. World Championships bronze medalist in biathlon. 5th place at the Winter Olympics (2014).
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4F RACING TEAM
4F Racing Team is a professional cycling team, led by the best Polish coach - Andrzej Piątek, a former multi-national team coach in mountain biking and coach of the Sydney 2000 Olympic MTB team.
The leader of the group is Paula Gorycka. Two-time World Championships bronze. Silver medalist at the European Championships and under 23 Polish representative at the Olympic Games in London (2012).
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ŁUKASZ KUBOT
Łukasz Kubot - winner of the Australian Open 2014 in doubles; winner of 9 ATP World Tour tournaments in doubles; finalist of the ATP World Tour in 2 tournaments in singles and 7 in doubles.
During 2014 Wimbledon Championships, Łukasz Kubot appeared in outfits designed by 4F. From that moment, Łukasz became an ambassador of the tennis collection, created on the basis of his comments and suggestions. Planned to hit store shelves in 2015, is a male tennis clothing collection, designed with the help of Łukasz and signed “Customized by Łukasz Kubot” .
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KAMIL STOCH
We accompanied Kamil Stoch during his sport struggles. From the first years of his career to the greatest successes. We were with him at the Winter Olympics 2014 in Sochi, when he won twice the highest podium, and when he got the Crystal Globe on the World Cup in Ski Jumping in 2014.
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COOPERATION WITH THE POLISH OLYMPIC COMMITTEE
Cooperation with Polish Olympic Committee started in 2008, when work began on the Collection for the Polish National Olympic team for the Winter Olympic Games in Vancuver (2010).
Endowed with the trust of the Polish Olympic Committee, 4F has fulfilled the expectations of athletes and the Polish Olympic Committee, which resulted in further cooperation. 4F has provided the collection for the Summer Olympics in London (2012) and Winter Olympic Games in Sochi (2014). Both collections were greatly successful. As a result, we are working on the collection for the Summer Olympics in Rio de Janeiro (2016).
Each time the collection is divided into three lines: formal, training and casual wear.
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OLYMPIC COLLECTION LONDON 2012
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OLYMPIC COLLECTION SOCHI 2014
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4F actively organizes marketing activities.
Promotion of the brand is carried out in cooperation with national industry lifestyle and journalistic magazines such as Runner’s, Elle, InStyle, Avanti, Men’s Health, Logo and Newsweek.
Campaigns are executed on the leading Polish internet portals: onet.pl, interia.pl, gazeta.pl and TV channels: TV Poland, TVN, Polsat.
MEDIA AND ADVERTISING
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PRESS PROMOTION
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INTERNET PROMOTION
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OUTDOOR ADVERTISING
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THANK YOU
OTCF Sp. z o.o. UL. Ochota 14
32-032 Wieliczka, PolandTel.: +48 12 260 05 00Email: [email protected]
www.otcf.pl