content sourcing with red bull

Fishing for Contents?

Source: http://energydrink.redbull.com/commercial#video/2637681006001

Sooner or later…



…by the time you are tempted to jump into Content Marketing

you will notice that the defending champions are already in the water


and the challenge seems GIGANTIC.


You soon will realize that you are not Red Bull and you got no wings.


You are going to ask yourself: „Where does the Content come from and who is going to create it for me?“


Don’t wait until knowledge strikes you



Accept the Challenge

Start with some practical work(after you have done the theory)



Establish and improve your internal process design for content production


Identify & Recycle existing content

Empower Employees to create content


Invite and incentive Consumers & Fansto produce content


Form allies and createOriginal Contentwith your agency partners


Watch out for new Coops & Business Partnersto produce content


Accelerate by Licensing content


Reach out andCurate content you like


Good Luck.


Concept