content matters: making meaning on the web
DESCRIPTION
Presented at the HighEdWeb Crowdsource Summit, October 17, 2014, Portland, Ore.TRANSCRIPT
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Content Matters
Making Meaning
on the Web
Georgy Cohen Crowdsource Summit #hewebcrowd
https://www.flickr.com/photos/pocait/6866502621/sizes/l
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I’m Georgy.
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I’m Georgy.
https://www.flickr.com/photos/50230936@N06/8732687161
My career path.
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
One common thread.
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
What is content?
https://www.flickr.com/photos/erix/6306715646
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https://www.flickr.com/photos/carbonnyc/5241459773
Content is everywhere.
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
https://www.flickr.com/photos/robandstephanielevy/4616960925
It’s our framework for action.
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
https://www.flickr.com/photos/scissorhands33/3430164569
Content guides us.
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
What is content strategy?
https://www.flickr.com/photos/saltygal/1289079855
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
“Check yo’self before you wreck yo’self.” !
~ Ice Cube
![Page 11: Content Matters: Making Meaning on the Web](https://reader033.vdocuments.site/reader033/viewer/2022051609/54707033af7959bd5c8b45d0/html5/thumbnails/11.jpg)
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
What is content strategy?
https://www.flickr.com/photos/saltygal/1289079855
![Page 12: Content Matters: Making Meaning on the Web](https://reader033.vdocuments.site/reader033/viewer/2022051609/54707033af7959bd5c8b45d0/html5/thumbnails/12.jpg)
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
“Planning for the creation, delivery, and governance of useful, usable content.” ~ Kristina Halvorson
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
Content strategy makes things…
https://www.flickr.com/photos/saltygal/1289079855
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https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Functional
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https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Example via http://unhelpfulerrormessages.tumblr.com/
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https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
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https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855Example via http://designmodo.com/microcopy/
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Example via http://www.smashingmagazine.com/2013/06/17/five-ways-prevent-bad-microcopy/
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Engaging
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Engaging
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Engaging
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Example via http://www.smashingmagazine.com/2013/06/17/five-ways-prevent-bad-microcopy/
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Accessible
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Accessibility
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Clear
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
![Page 30: Content Matters: Making Meaning on the Web](https://reader033.vdocuments.site/reader033/viewer/2022051609/54707033af7959bd5c8b45d0/html5/thumbnails/30.jpg)
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Example via http://blog.hubspot.com/marketing/sexiest-ctas-on-the-web-li
Actionable
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Mobile
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Example via http://alistapart.com/article/your-content-now-mobile
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
https://www.flickr.com/photos/saltygal/1289079855
ClarityUsable
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
https://www.flickr.com/photos/saltygal/1289079855
Clarity
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Meaningful
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Readable
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Durable
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
•Messaging •Information architecture
•Content audit •Editorial calendar •Governance •Guidelines •Templates •Training •Measurement •Strategy
…and so on.
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
“Check yo self before you wreck yo self.” !
~ Ice Cube
How can you become
a content strategist?
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
How do you become a content strategist?
https://www.flickr.com/photos/saltygal/1289079855
English. Marketing. Technical communication. Library science. Computer science. Graphic design. Sociology. !
!
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
How do you become a content strategist?
https://www.flickr.com/photos/saltygal/1289079855
English. Marketing. Technical communication. Library science. Computer science. Graphic design. Sociology. !
(It doesn’t really matter.)
![Page 43: Content Matters: Making Meaning on the Web](https://reader033.vdocuments.site/reader033/viewer/2022051609/54707033af7959bd5c8b45d0/html5/thumbnails/43.jpg)
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
How do you become a content strategist?
https://www.flickr.com/photos/saltygal/1289079855
![Page 44: Content Matters: Making Meaning on the Web](https://reader033.vdocuments.site/reader033/viewer/2022051609/54707033af7959bd5c8b45d0/html5/thumbnails/44.jpg)
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I’m Georgy.Here’s the secret...
https://www.flickr.com/photos/dennajones/2585692994
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
How do you become a content strategist?
https://www.flickr.com/photos/saltygal/1289079855
Care about the web. !
Care about content.
Be an advocate for meaning.
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https://www.flickr.com/photos/spam/5086168739/
Resources
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I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
How do you become a content strategist?
https://www.flickr.com/photos/saltygal/1289079855
Or…
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I’m Georgy.
https://www.flickr.com/photos/spam/5086168739/
![Page 50: Content Matters: Making Meaning on the Web](https://reader033.vdocuments.site/reader033/viewer/2022051609/54707033af7959bd5c8b45d0/html5/thumbnails/50.jpg)
I’m Georgy.
https://www.flickr.com/photos/spam/5086168739/
linkedin.com/in/georgy
![Page 51: Content Matters: Making Meaning on the Web](https://reader033.vdocuments.site/reader033/viewer/2022051609/54707033af7959bd5c8b45d0/html5/thumbnails/51.jpg)
I’m Georgy.
![Page 52: Content Matters: Making Meaning on the Web](https://reader033.vdocuments.site/reader033/viewer/2022051609/54707033af7959bd5c8b45d0/html5/thumbnails/52.jpg)
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/13519089@N03/1380483002
Thanks!
@radiofreegeorgy