content marketing success: traditional approaches versus new techniques (boulder seo marketing...

Content Marketing Success: Traditional Approaches versus New Techniques

February 11, 2015

Presented by: Skip Besthoff CEO InboundWriter Chris Raulf Founder & Digital Marketing Expert Boulder SEO Marketing

www.inboundwriter.com | www.boulderseomarke4ng.com

Agenda

•  Introduc*on to Keyword Research •  SEO and Content Marke*ng – an evolving landscape

•  Tradi*onal ways to build successful content •  New techniques – tools and technologies to build and measure success

•  Customer examples •  Q&A


How did you hear about this webinar?

•  eMail invita*on: 94 •  From someone else: 9 •  Online search: 6 •  Social media: 27


What content marke4ng efforts are currently working for you?

•  Online adver*sing (PPC) •  White papers •  Social media •  LinkedIn Long-‐form publishing plaVorm •  Blogging •  Webinars •  Email campaigns •  Update website content on a regular basis •  Video •  Proper SEO •  Working with SEO agency


Quick Poll


Do you have a formal content marke*ng strategy in place?

The 5 Pillars of SEO

1.  Technical Health of Website 2.  Website Func*onality 3.  On-‐Page Search Engine

Op*miza*on –  Keyword Research

4.  Off-‐Page Search Engine Op*miza*on

5.  Social Media Marke*ng

Content Marke4ng



Google Webmaster Tools


View the InboundWriter slides right here: hcp://goo.gl/wOp1nC

Promo & Upcoming Events

InboundWriter Promotion: Mention ‘Boulder SEO Marketing’ and receive a free month on pilots we start in February! www.inboundwriter.com ---------------------------------------------------------------------------------------------------------- Feb 18, 2015 from noon – 1:00 pm MST – Complimentary Webinar: SEO Audit: Benchmark, Measure, Audit and Prove Feb 26, 2015 from 10:30 am – 1:30 pm MST: SEO 201 Online Workshop – Power Boost Your Visibility on Google Register by Feb 20 & get 50% off the $129.00 registration fee with code: Content Learn more and register at: www.boulderseomarketing.com www.inboundwriter.com | www.boulderseomarke4ng.com

THANK YOU Connect with Chris: LinkedIn: www.linkedin.com/in/chrisraulf TwiKer: www.twicer.com/swisschris Google+: hcps://plus.google.com/+ChrisRaulf

Connect with Boulder SEO Marketing: LinkedIn: www.linkedin.com/company/boulder-‐seo-‐marke*ng TwiKer: www.twicer.com/Marke*ngSEOWiz Facebook: www.facebook.com/BoulderSEOMarke*ng Google+: hcps://plus.google.com/+Boulderseomarke*ng Connect with InboundWriter: LinkedIn: www.linkedin.com/groups/InboundWriter-‐3915345 Facebook: www.facebook.com/InboundWriter TwiKer: www.twicer.com/inboundwriter Google+: hcps://plus.google.com/106211640444591196634 News Feed: www.inboundwriter.com/feed/


content marketing success: traditional approaches versus new techniques (boulder seo marketing...

Documents

seo audit

seo agency

content marketing success

pillars of seo

ng content marke4ng

mention boulder seo

keyword research seo

formal content marke