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Confidential Material – Chegg Inc. © 2005 - 2014. All Rights Reserved.


CONTENT MARKETING OVERVIEW By Caroline Young


AGENDA

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•  Wordpress Queue & Integration

•  Summer Intern Marketing Project Overview

•  Content Generation

•  Lessons Learned

•  Questions?


WORDPRESS QUEUE & INTEGRATION

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OBJECTIVE: 1. Work with Sean to create sustainable infrastructure for Chegg’s WP operations 2. Work to maximize views & engagement with metrics such as page views, SEO rankings, etc.

ACTION STEP 1 CREATION OF CONTENT MARKETING GUIDELINES


WORDPRESS QUEUE & INTEGRATION

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OBJECTIVE: 1. Work with Sean to create sustainable infrastructure for Chegg’s WP operations 2. Work to maximize views & engagement with metrics such as page views, SEO rankings, etc.

ACTION STEP 2 INTEGRATION OF EDITORIAL CALENDAR & YOAST PLUG-IN


WORDPRESS QUEUE & INTEGRATION: METRICS

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This was us in May…

•  ~100k visitors •  ~190k pageviews



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The Build-up: June 8 – July 8




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On Track: June 26– July 26



SUMMER INTERN MARKETING PROJECT OVERVIEW

OBJECTIVE: 1. To convert intern experiences into valuable advice for target audience 2. Conduct beta test for blog series featuring employee profiles & showcase Chegg culture

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MORE THAN COFFEE & COPIES


CONTENT GENERATION

OBJECTIVE: 1. Produce or delegate the creation of 30 pieces of content over the summer

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•  20+ pieces of content have been posted thus far •  10 more posts currently in queue, interns still generating content


LESSONS LEARNED

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•  The hype about work/life balance is real

•  Communication is key •  Bring everything you got

to the table and don’t be afraid to share your ideas

•  Tech is where I see myself really making an impact

•  …and play hard!!!

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