content marketing part 6 of 7

CONTENT MARKETIN

G:Information about content marketing

from statistics to ideas for marketers to use.

Table of Contents: Page Title: Page Number:Content Marketing Statistics:

3

Overview 4Usage & Effectiveness 23

Marketing Metrics: 37Effective Strategy Creation:

57

Content Creation: 63Content Goals 64Types of Content to Create

70

Creation Steps 97How to Create Content 104

Content Readability: 132

Page Title: Page Number:Social Media: 150

Ideal Word Count 151Repurposing Content 159

Best Practices: 168Top Practices 169Pros & Cons 181Tips 186Trends 193Content Marketing Ideas

199

Content Success 213Work Cited: 229

Best Practices:

Be Helpful Be Concise Add Visuals

Craft Compelling

CTA’sEngage Readers

Compiled by Author: marketingprofs.com

What to Do:

Align Original Topics With Your

Target Audience’s Interests:

Maximizes the efficacy of the content over a longer period

When you do this & publish on a monthly

or quarterly basis, you gain credibility as a

trustworthy resource

Can be long-form content or short

pieces

Compiled by Author: skyword.com

What to Do:Align Your Company With Your

Target Audience’s

Values

With this you can create more opportunities to

connect

You can build lasting

relationships with your audience

Leverage Industry

Experts & Influencers For Market

Insights

Industry influencers can

extend the reach of your

content

They know what others are

talking about out in your field & that will help

drive your strategy


What to Do:

Target Content to Stages of the

Buyer’s Journey

Certain content types, topics, & design

elements are integral to reaching audiences

at different stages of the buyer’s journey

News content is a great way to reach wider

audiences

Social content (think infographics) is ideal for

engaging audiences

eBooks or guides can be effective in

generating leads


What to Do:Have a blog for

your website

Write quality content

Maintain a schedule

Target keywords in your

blog

Encourage social sharing

Compiled by Author: visual.ly/

Blogging:

What to Do:Keep them

visually appealing

Have numbers, stats, pie

charts, bar graphs

Promote it on social

media outlets

Tell a story

Make them embeddable


Infographics:

What to Do:Have

something new to say

Take time to create

a headline

Don’t have

mistakes or errors

Use the correct format

Cite sources for stats

or surveys


Press Release:

What Not to Do:• Content shouldn’t talk exclusively about the products you sell

• Instead discuss the industry as a wholeAlign Your Products With

Your Target Audience

• Don’t try to turn your content into a sales pitch, consumers will notice

• Instead make your content meaningful & thought-provoking

Turn Your Content Into a Press Release or Advertisement

• Don’t go over board & use too many statistics from research or polls

• This can cause your data to look unreliable

Use Industry Stats that Make Your Company Sound

Like the Answer to Everyone’s Problems

• Don’t try to convert consumers right of the bat• Instead focus on reaching audiences then when they are ready you can use CTAs, inbound links, & gated content to convert them

Go Crazy With Conversion Opportunities


What Not to Do:

Don’t blog for quantity

but for quality

Don’t publish a

badly written blog

Don’t copy content & duplicate your own content

Don’t write lengthy

paragraphs instead keep

it short & easy to read


Blogging:

What Not to Do:

Don’t copy an existing

infographics

Don’t confuse

readers with too much

information

Don’t create offensive

infographics that are not safe for work

Don’t make a horizontal infographic


Infographics:

What Not to Do:

Don’t include a bunch of

links in your press

release

Don’t turn it into a sales

pitch

Don’t make up

information

Don’t ignore PR

guidelines


Press Release:

Advantages:

You become a source for information & an expert in the field

Consumers are more likely to choose the company they got the most information from when they need it

Your content will attract qualified clients & customers, not people who are simply browsing

It helps in promoting your business & creates brand awareness

Compiled by Author: linkedin.com

Advantages:

People will see your brand & get to know you as a familiar face

Content marketing can increase the conversion rate for your business by giving them the information needed to act

Content can be reused in many different mediums extending the life of the content


Disadvantages:

Requires effort to produce

content that people want

to read, watch or use

It requires time &

commitment

It is a long-term strategy

in order to build trust & a

following

It isn’t free, you’ll need

professionals to keep your

content available to prospects & customers


Disadvantages:

Creating engaging

content can be difficult

on a regular basis

You’ll need to find creative ways to say the same thing &/or

expand beyond your product or

service

Being creative will

help you stay valuable,

relevant & consistent


Work Cited:• "12 Creative #ContentMarketing Ideas That Don." Lifehack RSS. N.p., n.d. Web. 25 Aug. 2016.

<http://www.lifehack.org/416267/12-creative-contentmarketing-ideas-that-dont-require-a-blog-infographic?ref=pp>• "12 #ContentMarketing Trends That Will Dominate 2016 - #Infographic." Digital information world. N.p., n.d. Web. 25 Aug.

2016. <http://www.digitalinformationworld.com/2016/01/infographic-content-marketing-predictions-12-trends-for-2016.html>.• "5 Content Marketing Tips for 2016." SlideShare. N.p., 22 Dec. 2015. Web. 25 Aug. 2016.

<http://www.slideshare.net/CiceronHQ/5-content-marketing-tips-to-stand-out-in-2016-infographic>.• “ 6 Steps to Creating Great Content Guide and Infographic. SocialMediadd. N.p., n.d. Web. 25 Aug. 2016.

<http://www.socialmediadd.com/content-creation-infographic-guide_a/374.htm>.• B2B Content Marketing: 2016 Benchmarks, Budgets and Trends. 2016. Content Marketing Institute, Marketingprfs, Brightcove.

PDF. 25 August 2016. <http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf>.• "Building Your 2016 Content Strategy - ZenContent." ZenContent. N.p., 12 Feb. 2016. Web. 25 Aug. 2016.

<http://zencontent.com/2016/02/13/building-your-2016-content-strategy/>.• "ContentMarketing Tips: 10 Fundamentals Of Readable Content - #infographic." Digital Information World. N.p., n.d. Web. 25

Aug. 2016. <http://www.digitalinformationworld.com/2015/10/infographic-10-fundamentals-of-readable-content.html>.• DeMers, Jayson. "The 7 Basic Principles That Dictate Content Marketing Success." The Huffington Post. TheHuffingtonPost.com,

n.d. Web. 25 Aug. 2016. <http://www.huffingtonpost.com/jayson-demers/the-7-basic-principles-th_b_11432784.html?utm_content=buffere49b2&%3Butm_medium=social&%3Butm_source=linkedin.com&%3Butm_campaign=buffer>.

• Deshpande, Pawan. "29 Essential Content Marketing Metrics." The Huffington Post. TheHuffingtonPost.com, n.d. Web. 25 Aug. 2016. <http://www.huffingtonpost.com/pawan-deshpande/29-essential-content-mark_b_7784822.html>.

• “Dos and Don'ts of B2B Content Marketing." The Content Standard by Skyword. N.p., 13 Aug. 2014. Web. 25 Aug. 2016. <http://www.skyword.com/contentstandard/marketing/the-dos-and-donts-of-b2b-content-marketing/>.

• "Do's and Dont's of Content Marketing." Visually. N.p., n.d. Web. 25 Aug. 2016. <http://visual.ly/dos-and-donts-content-marketing>.

Work Cited:• "Expert Advice On Developing An Effective Content Marketing Strategy."Expert Advice On Developing An Effective

Content Marketing Strategy. N.p., n.d. Web. 25 Aug. 2016. <http://www.digitalinformationworld.com/2015/04/developing-a-content-strategy.html>.

• "How Much Should Your Content Marketing Really Cost?" Brian Honigman. N.p., 28 July 2015. Web. 25 Aug. 2016. <http://www.brianhonigman.com/true-content-marketing-cost/>.

• “Ideal Word Counts for Social Media Posts [Infographic]." MarketingProfs. N.p., n.d. Web. 25 Aug. 2016.<http://www.marketingprofs.com/chirp/2016/29671/the-ideal-word-counts-for-social-media-posts-infographic>.

• "INFOGRAPHIC: The Secret to Content Marketing." SocialTimes. N.p., n.d. Web. 25 Aug. 2016. <http://www.adweek.com/socialtimes/infographic-the-secret-to-content-marketing/619639>.

• Meldey, Norma. "PROS AND CONS OF CONTENT MARKETING." LinkedIn. N.p., 5 Oct. 2015. Web. 25 Aug. 2016. <https://www.linkedin.com/pulse/pros-cons-content-marketing-norma-medley>.

• “Mixology of Content Marketing - #Infographic." The Mixology of Content Marketing - #Infographic. N.p., n.d. Web. 25 Aug. 2016. <http://www.digitalinformationworld.com/2015/10/infographic-the-mixology-of-content-marketing.html>.

• Montini, Laura. "The Staggering Cost of Content Marketing (Infographic)."Inc.com. N.p., n.d. Web. 25 Aug. 2016. <http://www.inc.com/laura-montini/infographic/how-much-marketing-really-costs.html>.

• "SCALE YOUR CONTENT MARKETING TO GROW LEADS AND REVENUE."Content Curation & Content Marketing Platform. N.p., n.d. Web. 25 Aug. 2016. <http://www.curata.com/>.

• “What Content Types Should You Create? [Infographic]." MarketingProfs. N.p., n.d. Web. 25 Aug. 2016. <http://www.marketingprofs.com/chirp/2016/29204/what-content-types-should-you-create-infographic>.

• "What Is Content Marketing?" Content Marketing Institute. N.p., n.d. Web. 25 Aug. 2016. <http://contentmarketinginstitute.com/what-is-content-marketing/>.

Contact Us for the Full Presentation:Mediacontact USA Inc.

13575 58TH Street North #160Clearwater, Fl. 33760

T: 727 538 4112E: [email protected]

www.mediacontactusa.com

mailto:[email protected]

http://www.mediacontactusa.com/