content marketing examples for inspiration
TRANSCRIPT
Content Marketing examples for inspirationGet inspired by the greats of Content Marketing
Get inspired by the greats of Content
MarketingContent Marketing has been doing well the
past couple of years and companies are starting to realize the possibilities and impact
that Content Marketing has.I’ve made a list of 5 amazing examples of
Content Marketing that have inspired me and hopefully will inspire you too to step up your
game and get creating.
Body form – How to respond to your cheeky audience with
content Body Form, a manufacturer of women’s
sanitary napkins had to deal with cheeky Robert and his Facebook post, read the post
first and then take a look at the video that the CEO (created just for Richard) made
especially for him…
AirBnB – Using content to extend your services to your
audienceAs many great companies with a great concept, AirBnB is always looking to extend their service to the AirBnB’er. One of those
extensions is the AirBnB – Guidebooks. Besides just renting a room in a city, AirBnB now provides a platform where you can read all about the things to do in that particular city, based on the opinions from the people
that rent out their homes.
For Dummies – create content with them for your own
businessThe company has extended their service and they explain it perfectly on their website, they explain how businesses can now use the for Dummies books to “attract new customers,
grow their businesses and connect with their employees.”
Basically the idea is that you as company might have some internal programs or external programs, that you wish you can simplify and
explain in a different manner to your employees or customers.
The Marriott Hotel – Media
Content StudioThis is one of the best examples of Content Marketing to date, in my opinion. If I were to tell you that a hotel chain owns a state of the art, with everything on it, content studio to create daily content, would you believe it? I
would not blame you for being sceptical because it sounds odd, but it’s true.
The content studio created a TV show, a short film and a personalized online travel
magazine. The projects were a huge success resulting in high engagement metrics to millions in direct revenue and content
licensing deals.
Netflix – House of Cards: Frank Underwood 2016, taking it one
step furtherNetflix has run a presidential campaign for
Frank Underwood, FU2016.And Netflix went all out with the website.
From campaign slogans, to #FU2016, video updates to where he is on his tour, to even downloading a media kit and creating your
own endorsement picture! It is amazing how elaborate all of this content is, all just to
engage the audience, to thrill the fans and to make us love the show even more.
These examples are all of course very elaborate and a lot of time and money has gone into creating it, but they are inspirational. And inspiration can lead to many things that don’t require a big budget just your time and devotion. Content doesn’t need to be over the top to be mind blowing it can also be something small, that’s usually where everyone begins and they just grow from there.I hope however that these examples of greatness have been able to ignite a spark that it’ll get you creating content right now.