content jam 2016: influencer marketing with brian fanzo
TRANSCRIPT
IdentifyingThe Girl/Boy Next Door..Think Like An Influencer
@iSocialFanz
ACCESSProvide
People - Places - Products - Experiences
@iSocialFanz
Digital customers aren'tlimited to where they live orwho they know! So why are we still treatingcustomers like they're dumb?
Nobody Wants To Be Sold Toor Told Where To Go
or What To Do
But everyone wants theirvoice to be heard
92% OF CONSUMERS TRUST ONLINERECOMMENDATIONS FROM
PEOPLE THEY KNOWNielsen
BRAND ADVOCATES ARE 70% MORE LIKELYTO BE SEEN AS A GOOD SOURCE OF
INFORMATION BY PEOPLE AROUND THEM
Nielsen
Controlis an illusion.
Perfectionis a fairy tale!
WHO WAKES UP AND ASKS:
WHAT'S MY FAVORITE BRAND POSTINGON SOCIAL MEDIA TODAY?
TRUSTSA LOGO
NOBODY
Influencer Marketingbridges the trust gap between
the audience and the brand!
1. Social Amplifiers2.Thought Leaders3. Subject Matter Experts
which is best for yourbrand?
Three Types of Influencers:
Identify audience needs, wants,desires
Define what success looks likefor your brand
No twoinfluencers
are the same!
Once Influencers Are Identified
Answer What's In It For ThemProvide Open Communication
The amount of influence someonehas isn’t based on the size of their
following rather the TRUST theyhave with the audience!
How Can BrandsRelate,Build Trust andStill achieve Businessgoals?
It's the brands job toKeep It Simple Stupid!
It's The Influencers Job To createGreat Authentic Content
GREAT CONTENT IS DETERMINEDBY YOUR AUDIENCE NOT THE
BRAND
81% OF US RESPONDENTS INDICATEDTHAT FRIENDS' SOCIAL MEDIA POSTS
DIRECTLY INFLUENCED THEIR PURCHASEDECISION
Forbes
UP-CYCLE GREAT CONTENT
TURN IT INTO"SNAPCHATABLE" PIECES OF CONTENT
FOR THE CHANNELS WHERE YOURAUDIENCE LIVES!
Ok Now You're Overwhelmed
Bad News:There's No Easy ButtonGood News:Social Video Is The Great Equalizer
53% of online adultsuse video to research a recent
purchasesForester
40% of millennials sayYouTube Creators understandthem better than their friends!
YouTube CEO at Vidcon
The Most Powerful Phrase onLive Video is:
"I Don't Know"
Nobody Will Ever Say:
You're Helping Too MuchYou're Providing Too Much Value
You Care Too Much
Nobody wantsto be anInfluencerWhen TheyGrow Up!
But anyonecould be yourgirl/boy next
door
@iSocialFanz Everywhere www.ISOCIALFANZ.COM