content is king! - space studio webinar slides
TRANSCRIPT
“Building Brands With a Well-Defined Space”
spacestud.io/blog
spacestud.io/blog
User Behavior
1. Why is Content King?
2. Digital Content That Drives Engagement
3. Tips for Effective Content Mapping
Why is Content King?
● Content allows for brands to be accessible.
● With content, brands can show that they know
their customers.
● Content allows for you to reach targeted
audiences.
● Content drives engagement with your audience.
● Content gives your brand the ability to show
expertise within a field.
Content is King because...
Know Your Customers
● Content allows for brands to be accessible.
● With content, brands can show that they know
their customers.
● Content allows for you to reach targeted
audiences.
● Content drives engagement with your audience.
● Content gives your brand the ability to show
expertise within a field.
Content is King because...
Engaging Your Audience
● Content allows for brands to be accessible.
● With content, brands can show that they know
their customers.
● Content allows for you to reach targeted
audiences.
● Content drives engagement with your audience.
● Content gives your brand the ability to show
expertise within a field.
Content is King because...
Digital ContentThat Engages
● Create content that is appealing.
● Use different forms of content across different
channels.
● Release content that makes a connection with your
audience.
Building Strong Content
● Create content that is appealing.
● Use different forms of content across different
channels.
● Release content that makes a connection with your
audience.
Building Strong Content
● Create content that is appealing.
● Use different forms of content across different
channels.
● Release content that makes a connection with your
audience.
Building Strong Content
Make a Connection
Tips for EffectiveContent Mapping
● Building Strong Content
● Content Management
Tips for Effective Content Mapping
spacestud.io/blog
● Plan a schedule for your content.
● Focus on the quality of your content rather than
quantity.
● Use data to intelligently plan your next move.
Keys to Effective Content Mapping
Taking your past content releases and delivering the
information in a fresh, new way.
Repurposing Your Content
Managing Content is a Job
