content is king… as long as your visitors find...
TRANSCRIPT
Content is King… as Long as Your Visitors Find It
David Juhlin
The Global UX Consultancy
“10% of task attempts failed due to problems in IA”
-Jakob Nielsen, April 16, 2009
“After spending two years and $3 million on development and usability testing, Bay Networks expects to see $10 million in productivity gains…as a result of its new (intranet) information architecture”
- Working Council for Chief Information Officers Basic Principles of Information Architecture
Why is Information Architecture important?
Outline
Navigation Design
Information Architecture Research
Search Result Design
Navigation Trends - General
Navigation Trends- Websites
Navigation Trends – Smart Phones/Tablets
Navigation Trends – Smart Phones/Tablets
Information Architecture
Card Sorting
Tree Testing
First click
Search result design
Search result design
Search design
Search result designs
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Thank you
David JuhlinUser Experience Consultant Bentley University’s User Experience [email protected]