content introduction vision on media literacy cinekid education case studies learnings future...
TRANSCRIPT
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Content• Introduction • Vision on media literacy • Cinekid Education • Case studies• Learnings • Future perspectives• Q&A
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Introduction
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Company profile
• 24 years of experience and expertise in children and media
• Cinekid develops (educational) activities for children in the areas of film, television and new media throughout the year
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Goals
• Promoting the quality of visual culture for children
• Stimulating the active and creative participation of children in the media, in order to strengthen their position in relation to the media
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Primary activities• Cinekid Festival (in October
yearly)– TV– Film– New Media– Professionals
• Cinekid Education (all year round)
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Vision on media literacy
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Media literacy 1/2
• Is not limited to one medium • Requires various skills• Requires diverse types of
knowledge• Requires social standards &
values
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Media literacy 2/2
ProducerProducer MediaMedia UserUser
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Basic skill level
• What they don’t know:– Selectiveness of producers– Technical conventions– Diverse contexts
• What they do know:– Narrative conventions
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Media literacy @Cinekid
• Learning by doing via an entertaining matter
• And thus literate children on media by letting them explore their creativity
• ‘Experience’ various forms of media
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Obtained skills 1/2
• Expand knowledge of narrative– Creativity & imagination stimulated
• Basics of selectiveness of producers• Basics of technical conventions
– ICT skills– Interaction of images, materials, shapes
on screen
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Obtained skills 2/2
• Basics of social- & cultural conventions– Express feelings to others using media– Reflect on own and other’s productions
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Cinekid Education
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Cinekid Education
Diverse activities:• CinekidStudio (workshops)• Filmscreenings • ‘CinekidKlappers’• Teaching materials • Continuous teaching programme on
media literacy
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Homepage
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The tools
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Schoolpage
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Examples
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Facts & figures
• More than 80.000 Studio’s • Around 1.250 new Studio’s each
month• 345 schools with Schoolpage • Almost 10.000 children received
workshop• 10.000 children to film screening
each year• 5.000 children to medialab each
year
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Case studies
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Spot your talent 1/2
• Goal– Build a positive attitude towards ‘science &
technique’ with boys and girls
• Targetgroup: – Pupils aged 11 and 12
• Role of Cinekid: – Facilitate the creation of movies by
means of CinekidStudio
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Spot your talent 2/2
• Results: – 50 participating schools– Pagevisits of CinekidStudio doubled
during project months
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Ter Cleeff 1/2
• Project month on ‘movie’ at Dutch pre-school
• All classes joined• Activities:
– Watch movie – Work with zoetrope – Make own storyline and animated
movie
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Ter Cleeff 2/2
• Result: – A different form of culture education
related to movies– Positive feedback from both pupils and
teacher on the project
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Learnings
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Do’s & don’ts
Don’t:• Use an adult’s perspective to know
what children like, without asking the children
• Think there is one target group: children. Not all children are alike
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Do’s & don’ts
Do:• Guide the children along the way• Test!• Know it is a process continuously in
development
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Future perspectives
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Developments CinekidStudio • Coorporations with cultural-,
creative- and education industry • Embedded movies/drawings• Continuously test with children
– At schools– At medialab with equipped technologies
• Expand CinekidStudio internationally
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Continuous teaching programme 1/2• Continuous programme to stimulate
media literacy• Aimed at schools with pupils aged 4
till 14 • Based on the main goals of the
Dutch government for preschools • Integration of existing and new
products
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Continuous teaching programme 2/2• For each set of groups there are
defined:– Activities – Skills– Goals aligned with government policy
• Accompanied with workshops & teaching materials
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Example: pupils aged 4 & 5
• Activities:– Watch TV-show aimed at toddlers – Talk about animated films and make their own
‘flipbook’. – Make their own stop-motion animation
• Skills i.r.t. government goals: – Watch and explore media √ – Talk and listen about own- & other’s creation √– Learn how to make (digital) photos √– Learn how to make simple animation √– Use meaningful subjects from direct environment
(animals, figures, humans) to create work √
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In short…
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