CONTENT & INFORMATION DESIGNCustomised Infographics – Presentation Design – Animated Videos – Microsites – Corporate Publishing – Distribution, Lead Generation & Advertising

781

199

154

121

230

129

91

95

80

42

29

44 3939

60

United States

Brazil

Canada U.K

Netherlands

Belgium

France

Italy

Poland

Spain

Russia

Japan

Australia

Germany

Portugal

Collaborative Workspace in Numbers

08

Countries with the highest number of coworking

spaces (2013)

Physical office space per employee(and change from 2014)

Number of people working in coworking spaces worldwide

2010 2017

1,180,000

21,000

Survey question: How much has your work style altered since you entered a coworking space?

Better interaction

with others

More motivated

and productive

Relax more at home

Working space

is more organized

Work more

frequently in teams

Increased income

Work is less complicated

87.8% 86.0% 60.4% 59.3% 56.9% 42.3% 42.1%

Helsinki

Frankfurt

Munich Copenhagen

Stockholm Paris

London

Luxembourg

Madrid

Berlin

Average

29.2 m2

(-12.3%)

27.1 m2

(+1.5%)

25.6 m2

(-1.5%)25.1 m2

(-5.6%)

19.8 m2

(-7.5%)

19.6 m2

(-6.2%)

19.0 m2

(-1.6%)

16.6 m2

(-8.8%)

12.8 m2

(-1.5%)

9.3 m2 (+22.4%)

19.6 m2

(-2.9%)

02

THE THREE PILLARS OF STATISTA

Leading statistics portal worldwide

Over 1,500,000 statistics on 80,000 topics from more than 18,000 sources

Industry reports, dossiers, studies

Provides forecasts for 500 industry sectors and 50 countries

Tailored market research and analysis

Approx. 70 business analysts

Quantitative and qualitative market research

e.g. surveys, market & competitor analysis, M&A targeting, expert interviews / panels, data modelling and forecasting

More than 22 designers, editorial researchers & creative consultants

Content & Design (e.g. infographics, presentations)

Marketing & Advertising

Desk Research & Editorial

Platform (statista.com) Research & Analysis Content Marketing & Information Design

03

STATISTA CONTENT & DESIGN

The Statista Content Marketing & Information Design department assists you from concept development, research and editorial work to the graphic design and distribution of the work.

Thanks to our access to statista.com and the 18,000 market data sources behind it, a team of experienced researchers and creative editors, we can visualise any topic for you.

Content & Design Marketing & Advertising

Desk Research & Editorial

Desk Research

Editorial Work

High-end Presentations

Customised Infographics, Editorial Storytelling

Microsites

Corporate Publishing (e-books, whitepapers, blog posts, etc.)

Animated Videos

Advertising & Sponsored Infographics Posts

Lead Generation

04

THE POWER OF INFORMATION DESIGN

Visual information and graphic design grab our attention. They’re easy for the human brain to process quickly and they stay in our memories for a long time. Infographics and other types of information design have the power to reduce complexity down to its true essence.

Working with us, our global customers consistently experience measurable results that highlight the effectiveness of content marketing, primarily in the form of click rate growth, shares, brand popularity, conversions as well as media coverage and sales.

Use our customised infographics, videos, publications or presentations for your upcoming tasks – whether it’s:

¡ marketing campaigns, ¡ press releases, ¡ project summaries,¡ internal or external presentations, ¡ e-mail newsletters,¡ sharing insights with clients, ¡ pitches or social media activities

… just to name a few.

Press Release & Newsletter

Mobile Social MediaWebsite

Magazine Flyer Poster Roll-up

05

THE PROCESS

Idea / Campaign Development

Data Research Editorial Work Design Distribution

Statista & Client Lean back... ... ... ...

With 18,000 market sources and a team of editorial & design experts,

we can visualise any topic (in various languages).

PORTFOLIO

07

CUSTOMISED INFOGRAPHICS static, animated or interactive – tell a story and reduce complexity

Standard Chart

1 data chapter per chart

Simple design and illustrations

Best suited for:presentations, internal / external PR, online media, publications, marketing campaigns, social media, communication of one key takeaway

Landscape

h: 684 px

w: 960 px

Portrait

h: 960 px

w: 684 px

08

CUSTOMISED INFOGRAPHICS static, animated or interactive – tell a story and reduce complexity

Standard Premium Chart

Up to 4 data chapters per chart

Advanced design and illustrations

Best suited for:presentations, internal / external PR, communication of overall takeaways, short storytelling, visualisation in reports & studies, marketing campaigns, project summaries

Landscape

h: 684 px

w: 960 px

Portrait

h: 960 px

w: 684 px

09

CUSTOMISED INFOGRAPHICS static, animated or interactive – tell a story and reduce complexity

Giant Chart

Up to 7 data chapters per chart

High-end design and illustrations

Editorial storytelling

Option to cut into several standard charts

Best suited for:presentations, mobile communication, internal / external PR, communication of overall takeaways, visualisation of research & projects results, storytelling, marketing campaigns, process visualisation, business model & KPI summaries

h: flexible

w: flexible

special formats possible

h: flexible

w: 960 px

10

ANIMATED VIDEOS data-driven and to the point – get your message across

11

PRESENTATION DESIGN fresh and handcrafted presentations by our presentation design artists

12

MICROSITES content on user-friendly websites to engage with your communities

AdviceIntegrating the millennial employees doesn’t have to involve rewriting the book on workplace management. Sensitivity to generational values will go a long way in adapting your organization for this new breed of employees. Read on for a few tips on how to have a smooth transition:

1Use generational differences training to help employees set aside their misconceptions and see the added value each generation brings to the workplace

2Communicate the reasons for structural changes, like moving to an open office plan or the introduction of social media recruiting, so all employees feel up-to-speed

3Foster a culture of network learning: encourage employees to trade ideas, insights and feedback across departments and generations

4Embrace mentorship, formal or otherwise, between younger and older employees. Let older employers feel their experience is valued and simultaneously satisfy the millennial employee’s desire for feedback and direction Catella Market Tracker November 2015

CBRE, Millennials: Myths and Realities 2016

CEB, Five Tips for Recruiting Millennials

CEB, Learning & Development Leadership Council

CEB, The Millennial Myth

Coople, OnePoll 2016

Deskmag, 2017 Coworking Forecast

EY, Executive Summary Generations Research 2013

Pew Research Center, A.T. Kearney, Where are the Global Millennials? 2016

S O U R C E S

pwc Millennials at work, Reshaping the Workplace

Social Science Research Network, Coworking: a transdisciplinary overview 2013

Telefónica Global Millennial Survey: Europe Results

The Wall Street Journal

YouGov, World of Work Employees Survey 2016

U.S. Census Bureau, Young Invincibles 2014

09

781

199

154

121

230

129

91

95

80

42

29

44 3939

60

United States

Brazil

Canada U.K

Netherlands

Belgium

France

Italy

Poland

Spain

Russia

Japan

Australia

Germany

Portugal

Collaborative Workspace in Numbers

08

Countries with the highest number of coworking

spaces (2013)

Physical office space per employee(and change from 2014)

Number of people working in coworking spaces worldwide

2010 2017

1,180,000

21,000

Survey question: How much has your work style altered since you entered a coworking space?

Better interaction

with others

More motivated

and productive

Relax more at home

Working space

is more organized

Work more

frequently in teams

Increased income

Work is less complicated

87.8% 86.0% 60.4% 59.3% 56.9% 42.3% 42.1%

Helsinki

Frankfurt

Munich Copenhagen

Stockholm Paris

London

Luxembourg

Madrid

Berlin

Average

29.2 m2

(-12.3%)

27.1 m2

(+1.5%)

25.6 m2

(-1.5%)25.1 m2

(-5.6%)

19.8 m2

(-7.5%)

19.6 m2

(-6.2%)

19.0 m2

(-1.6%)

16.6 m2

(-8.8%)

12.8 m2

(-1.5%)

9.3 m2 (+22.4%)

19.6 m2

(-2.9%)

Executive Summary

While the media likes to cast this generation as lazy and entitled, the data shows a more complex story. Millennials have high expectations of their lives, but it’d be false to say they feel entitled to success. They have a lot to give and are willing to put in the necessary work to achieve their dreams. This is a generation that treasures learning and has a strong drive to expand their knowledge and skills suite. Relative to older generations, it can feel like they expect a lot back from their employer in terms of feedback, training, advancement possibilities, and working-style accommodation.

Their older colleagues may interpret millennial behaviour as self-promoting. And with the growing emphasis on digital literacy, many of these older employees now find themselves reporting to a manager half their age. This situation can be uncomfortable for both parties and, if not handled with care, can be detrimental to company culture. It is imperative that managers find a way to integrate the working styles and values of a multigenerational workforce while still preparing their organization for the workforce of the future.

Percentage of professionals that strongly/ somewhat agree each generation displays the following characteristic (U.S., 2013)

Top sectors for millennials (2014)

25 to 34-year-olds

18 to 24-year-oldsIn this report, we take a close look at a new generation of employees, breaking down their career expectations and the effect on the modern workplace.

Millennials Generation X Babyboomers

Tech savvy

Social media opportunist

Adaptability

Entitled and concerned primarily about individual

promotion

Enthusiastic

Brand ambassador

Lacking relevant experience to make an immediate

contribution

Difficult to work with

0% 20% 40% 60% 80% 100%

Leisure & Hospitality

Retail & Wholesale

Healthcare

Professional & Business

Education

Manufacturing

22.9%

21.5%

8.7%

9.2%

14.6%

13.7%

12.7%

9.9%

9.0%

7.3%

03

Collaboration Generation

The Rise of Millennials in the Workplace

13

CORPORATE PUBLISHING whitepapers, brochures, e-books and reports – creative and number-based

14

CONTENT DISTRIBUTION

Increase your exposure and reach relevant b2b contacts, academics, journalists and influencers via Statista’s portal, social media channels and daily infographic newsletter. Use our sponsored post service as a content distribution option. Sponsored posts always include a short article and a link to your landing page.

Example: sponsored post in Statista newsletter Example: sponsored post on Statista website

Distribution via:

www.statista.com 2.4 million unique visitors and 7 million page impressions per month

Statista Infographic newsletter 140,000 recipients daily, 20% opening rate. Recipient segmentation: 50% enterprises, 20% media and agencies, 15% public sector and 15% others

Statista Facebook Page 26,000 fans

Statista Twitter feed 22,000 followers

Statista Infographics App 3,000 downloads

Market analysis

Competitor analysis

M&A targeting

Expert interviews / B2B Panel

Custom research projects

Primary market research (online surveys)

Employee engagement surveys and insights

Data modelling and forecasting

15

STATISTA RESEARCH & ANALYSIS booklets, brochures and magazines – creative and number based

Statista has successfully supported multiple PR campaigns through customised infographics. Via distribution on its own channels, Statista has also helped to establish RetailMeNot as a thought

leader in the German and Spanish markets.Christian Ulrich, PR Manager New Markets @ RetailMeNot

The numbers are simply awesome. I like your approach to the numbers very much. There is nothing that needs to be changed. The infographic is amazing.Carlos Barrigüete, CEO @ RhinoB

Infographics are a vital part of our content strategy. We allocate a large part of our media budget to the creation of infographics. The all-encompassing data

research for our infographics, the great consideration for all our individual specifications and the swift communication with Statista make our editorial

planning and the distribution of infographics significantly easier.Can Struck, Brand Experience & Social Media Manager @ Yello Strom

16

REFERENCES

Canny Sutanto Art Director

Canny is the Head of the Global Content Marketing graphics team. As an expert in data visualisation, presentation design, video animation and infographics, her work has been featured in many on- and offline publications. She has previously worked in Indonesia, the U.S. and Australia. Before joining Statista in 2016, she was the Art Director of the Indonesia Design Magazine and significantly contributed to winning the internationally recognised WAN-IFRA Media award in 2015.

Susi Charlotte PelzCreative Consultant & Business Development

In her role, Susi is responsible for developing ideas and advising on information design opportunities on an international scale. She spent most of her professional career as a Business Development Consultant for a German Management Advisory in Singapore. In this role Susi liaised with companies such as Bosch, Lufthansa and Commerzbank conducting marketing, sales and communications workshops.

Kristie Pladson Project Manager & Editorial Researcher

Kristie is the Account Manager, Editor and Researcher and is responsible for the smooth flow of all customer projects. She has several years experiences in research, and project management. Before joining Statista in 2014 she worked as a teacher in Saudi Arabia. She continuously contributes to the Content Marketing discourse by publishing online articles on these topics.

Robin Hüdepohl Head of Content Marketing & Information Design Projects

Overall project responsibility lies with Robin, who oversees the Global Content Marketing & International Advertising at Statista. After starting his career as Communications Consultant, Robin spent several years working in the creative industry as well as the aviation sector. Having lived and worked in 6 countries, he joined Statista in February 2015 and works with customers including Google, the European Commission, Jaguar Land Rover and Copenhagen Business School.

17

YOUR INTERNATIONAL TEAM

Jema Annika Bernd Jan Hendrik Freddy Felix Sonja Sarah Juri Julia Martin Sandy Katja Saskia Miriam Isabell Johanna

A SKILLED TEAM OF CONSULTANTS, EDITORS & DESIGNERS

22

STATISTA - THE COMPANY

Statista is one of the leading statistics companies on the internet. With a team of over 450 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information.

Our client base includes a wide range of globally active companies and premier academic institutions. Since the launch of the platform in 2008, more than 1,000,000 users and more than 9,000 companies have registered with Statista.

Statista consists of a the data platform, an in-house and global research and analysis department as well as the content marketing and information design team.

Our strategic partners include The Guardian, Forbes, Financial Times, Mashable.com, Handelsblatt, Capital and over 800 universities worldwide.

GET IN TOUCH

ROBIN HÜDEPOHLHead of Content Marketing & Information Design projects

PHONE (UK) +44 20 3695 6092PHONE (GER) +49 40 688 931 211

robin.huedepohl@statista.com