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Content in Context to Drive Business ResultsHow Salesforce and OrchestraCMS Deliver Personalized, Dynamic, Digital Experiences to your Customers, Partners and Employees

IntroductionEveryday interactions and experiences with customers, partners and employees are critical to your

success but they’re often siloed and only somewhat supported by discrete systems, applications and

processes. How do you tie value to every interaction and deliver the digital experiences they expect?

From mission critical data, support, content and collateral, how do you deliver the right message, at the

right time, to the right person?

Quality engagement with your customers, partners and employees must be data-driven and operate at

the intersection of marketing, communication, technology and your product or service offering.

What if you could engage your audiences from a single platform, with dynamic, personalized content that

is tied implicitly to your data, business applications and processes across all of your digital channels and

on any device?

Key Takeaways

Everything is Content. Content is Salesforce data, media, documents, articles, collateral and more.

Content is anything acquired, curated, produced and published. Content needs to be actionable,

adaptable and accessible in real-time, across all channels and on any device.

Digital experiences must be dynamic and personal. Organizations need more than a multichannel

web presence. Driven by the expectations of customers, partners and employees, every digital

experience must be seamless, personal, and dynamic across every device.

OrchestraCMS extends the Salesforce platform. OrchestraCMS makes it possible for Salesforce

customers to leverage digital channels and business applications to maximize the value of their

customer, partner and employee relationships.

@stantive | @OrchestraCMSwww.stantive.com

Content is an ever-expanding term used to describe data, documents, articles, media, guides

and collateral; authored, assembled, structured and unstructured. Content is anything acquired,

curated, produced and published. Simply put, everything is content.

However, organizations treat each type of content differently, in separate systems when this is the

exact opposite of how users expect to access and engage with content that matters to them.

Everything is Content


What if you could deliver content, including

Salesforce data, to proactively support, engage

and educate your customers, partners and

employees?

What if your CRM, PRM, HCM, ERP, documents,

articles, media, guides and collateral, e-commerce

and social platforms and were all actionable

content managed by one system?

Content is anything acquired, curated,

produced and published.

Content management is the administration of digital content throughout it’s lifecycle.

Traditional content management systems (CMS) deliver a small subset of content that is limited by

a text editorare page based and content is tethered to a text editor and then tied to a single page;

resulting in page and content proliferation that is unmanageable.

Stantive’s OrchestraCMS has a different approachis revolutionizing the content management

industry with a content centric approach. OrchestraCMS helps Salesforce customers create, manage

and publish content (of all kinds) across all digital channels including communities, portals, intranets,

business applications and systems. OrchestraCMS supports collaboration with governance

capabilities like publishing approval workflows, versioning and access rules to provide controls and

oversight.


What is Content Management?

Content is at the center of every organization's digital initiatives. Driven by the expectations of

customers, partners and employees, every experience must be seamless, personal, and dynamic

across every device.

Organizations need more than a multichannel web presence. They need to drive contextual content;

content that is actionable, adaptable, reusable, scalable, dynamic and personalized. Meeting these

demands will be the primary differentiator of an organization's brand and reputation.

For CustomersIt doesn’t matter if you’re selling mobile devices or dental supplies, your customers want to search, find,

educate and purchase quickly and efficiently. They want a social, personalized experience across their

preferred products and brands. By 2020, it’s’ believed that customer experience will overtake price and

product as the key brand differentiator.

Organizations want to provide stellar service, efficiently engage and know that customer satisfaction

contributes directly to their bottom line. In fact, Gartner estimates that by 2017, 50% of product

investment projects will be redirected to customer experience innovations.

Salesforce and OrchestraCMS create brand-rich, dynamic web solutions where customer relationships

are nurtured with targeted content supporting their product interests, service needs, location and

language. Real-time Salesforce data and metrics ensure every interaction is relevant and tied to business

processes and applications.

Content in Context Across Digital Channels & Business Applications

For PartnersManaging partner relationships can be challenging, siloed and often compete with other sales initiatives

and objectives. However, an organization’s success is often dependent on partner relationships. Without

proper care and consistent support, partnerships can turn sour, adversely impacting the sales, profits

an organization’s reputation in the end-users’ eyes.To be effective, efficient and drive revenue, partners

need to be engaged and have easy access to the systems, applications, processes and materials that

support their deal cycles.

Salesforce and OrchestraCMS deliver a single, digital system of record to educate, support and

streamline partner relationships and you empower partners with real-time data, resources and

opportunities to access your expertise.

For EmployeesEmployees want to be effective, productive and contribute to the overall success of their organization.

They often feel disengaged and separate from the multiple systems, applications, and people and

processes that support their day-to-day activities. Why does it matter? Because highly engaged

employees are 38% more likely to have above-average productivity resulting in higher quality work

and increased productivity. In fact, According to Engaged2Perform, businesses in the “top quartile of

engagement averaged 22 percent higher profit than those in the bottom quartile.”

OrchestraCMS create employee intranets that enable employees to connect, collaborate and create

community. SalesforceOrchestraCMS support the entire employee lifecycle with content, applications

and processes that engage based on their role, responsibilities and region.

“By 2020, Customer Experience will overtake price and product as the key

brand differentiator.” - Walker Info

Content Management for the Business UserExecute a content centric approach that empowers business users and

reduces site administration

Dynamic, Personalized ExperiencesDrive personalized, contextual experiences by targeting dynamic content

directly to Customers, Partners and Employees

Native to SalesforceLeverage the power of the Salesforce App Cloud with no incremental cost

for infrastructure or integration

Stantive’s OrchestraCMS extends the Salesforce platform to create insight driven experiences across

audiences. Highly branded content and pages are created, published and managed by business users

with distributed authoring, workflows and approvals; one platform to support business objectives.

OrchestraCMS is a content management system built 100% Native on the Salesforce App Cloud.

OrchestraCMS helps Salesforce customers leverage content across digital channels and business

applications to maximize the value of their customer, partner and employee relationships.

Rethink Content Management with OrchestraCMS


How does OrchestraCMS Work with Salesforce?OrchestraCMS is a content management system built 100% Native on the Salesforce App Cloud. OrchestraCMS helps

Salesforce customers leverage content across digital channels and business applications to maximize the value of their

customer, partner and employee relationships.

OrchestraCMS + Community Cloud

OrchestraCMS delivers robust content management functionality to support Employee, Customer and Partner Community

Cloud solutions. OrchestraCMS uses Salesforce workflows and approvals to meet governance requirements, enables

distributed authoring and provides version control. OrchestraCMS leverages Salesforce profiles to deliver targeted,

personalized, multilingual content across communities.

OrchestraCMS + Salesforce + Ecosystem

Built 100% Native on the Salesforce AppCloud, OrchestraCMS leverages Salesforce data, infrastructure and security to

enable custom user interfaces, dynamic user experiences and personalized content across digital channels.

OrchestraCMS empowers business users to author and manage content and pages independently of IT. OrchestraCMS uses

Salesforce workflows and version control to ensure content governance and eliminates the need for integration points with

business applications and processes.

Customer and Partner Communities or Portals

Deliver content and data in context to dramatically increase engagement and adoption with your

customers and partners.

IntranetsBuild a dynamic place for communication and collaboration across your organization - all implicitly tied

to business applications and processes.

Public Websites

Engage prospects with dynamic user experiences and content; created and managed by business

users. Channels

Deliver content across business platforms, solutions and third-party services that drive engagement

and awareness for your organization.


ConclusionWhat if every online interaction and every 1:1 engagement was created from a single platform that’s

directly tied to your business objectives? A holistic model for your marketing, sales, HR, customer

success, support and technology teams. With OrchestraCMS and Salesforce, organizations deliver

compelling, digital experiences on a single, end-to-end business platform that scales as digital strategies

evolve.

Want to know more? Contact us to deliver content in context with Salesforce and OrchestraCMS. Visit us at Stantive.com, find

us on Twitter or email us directly at [email protected]

Sources: How marketing technology could transform healthcare. (2016, January 6). Retrieved from http://chiefmartec.com/2016/01/marketing-technology-transform-healthcare/

10 Important Customer Experience Statistics for 2016. (2015, October 1) Retrieved from https://fonolo.com/blog/2015/10/10-important-customer-experience-statistics-for-2016/

Gartner Reveals Top Predictions for IT Organizations and Users for 2015 and Beyond. (2014, October 7) Retrieved from http://www.gartner.com/newsroom/id/2866617

Logic Bay. Whitepaper: Partner Relationship Management Best Practices. Retrieved from http://offers.logicbay.com/whitepaper-partner-relationship-management-best-practices

Photiades, M. (2015 February). 6 Eye Opening Employee Engagement Statistics. Retrieved from http://www.talentculture.com/6-eye-opening-employee-engagement-statistics/

Fournier, F. Lee, L. (2009 April) Retrieved from https://hbr.org/2009/04/getting-brand-communities-right/ar/1

About StantiveStantive Technologies Group is a Salesforce Platinum ISV Partner and is revolutionizing

the content management industry. Stantive’s OrchestraCMS empowers Fortune 1000

customers across the globe to create, manage and publish content dynamically in a

fraction of the time it takes using a legacy content management system (CMS).

OrchestraCMS delivers content across digital channels including Salesforce communities,

portals, intranets and corporate websites. OrchestraCMS is a content management

system developed 100% native on the Salesforce AppCloud and has its own API

framework to enable development of custom solutions and third-party integrations.

More information about Stantive solutions and services can be found at:

www.stantive.com

@Stantive | @OrchestraCMS

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