content in action: learn how to curate captivating content at your event to create impactful...
TRANSCRIPT
Content in Action: Learn How to Curate Captivating Content at Your Event to
Create Impactful EngagementStefania Conti-Vecchi
@contivecchi #PCMACL
‣ This session has been designed to give you inspiration on how you can capture content at your event and use it to engage a larger audience in real-time during the event or after the event is over.
‣ You’ll see different ways of capturing content with professional tools but also how to use the content produced by your event participants to have happier clients and sponsors.
Learner Outcomes
1. Slides2. Photography 3. Video (images and sound) Sound (sound only)4. Webcast 5. Text6. Drawing7. Social Media
7 Content capturing categories
A plan We need a strategy well before the event to have
clear in mind what we do want to collect and when and how we decide to share it.
The first distinction we can make is between the content meeting organizers generate and the one generated by our participants
Professional VS Amateur
Short promotional videos we can use to promote the event, presenting speaker sessions, some back stage moments To be released before the event Start sharing some content through webinars
Videos before the event
Wearable live streaming technology
FirstV1sionhttps://www.youtube.com/watch?t=49&v=oEVY5WX9MuA
#PCMACL – live the experience of a participant periscoping the conference
http://www.eventprofs.education/convening-leaders
Dynamic and interactive website, possibly a bloginfo collector and landing page for social media
posts and content sharing
Website
Benefits!! Create a story of your event Provide access to content ON-DEMAND Increased value to event attendees Year-Round revenue/attention generation Future event promotion
Content capturing and boosting
Using Hybrid Events to Create Buzzworthy Experiences
for Virtual and F2F Attendees2:45 - ROOM 224
Stefania Conti-Vecchi and Toby Lewis @contivecchi @tobylew15
#PCMACL