content first-design
TRANSCRIPT
AIN’T HERDING CATSPaul Souders // @axoplasm
flickr/ceardach
Content-first design
DESIGN DIRECTOR
Ryan Kang/Daily Emerald
Walled gardens
Curation & plucking
Design for scrapers first
flickr/john-schilling
Call to action
It’s all about the cat food
flickr/janwillemsen
Mercy Corps homepage
Mercy Corps content (blog)
IRL
“Your Information Architecture is mostlynavel-gazing.”
“Your Information Architecture is mostlynavel-gazing.”
@axoplasm
@resmini @jarango
http://www.jarango.com/blog/2013/06/28/for-the-world-wide-web/
https://twitter.com/axoplasm/status/350671751514030082
How I read @jarango’s exc. post this am. How do I architect this experience? ←not rhetorical. @resmini #reframeia
• Design the content space first
• Don’t deliver empty shells; design with (real!) placeholder content
• Reserve space inside content for calls to action
• Advanced structure your content
Paul Souders@axoplasm