content driven strategy for instagram & beyond · he will talk through his experience targeting...
TRANSCRIPT
www.seenconnects.com
• WHO & WHAT IS THIS ALL ABOUT?
• EXAMPLES
• WHAT HAVE FACEBOOK BEEN SAYING?
• INFLUENCERS AS CONTENT CREATORS
• TIPS
• ASK QUESTIONS
AGENDA:
www.seenconnects.com
WHAT IS THIS ABOUT?
Content driven strategy for Instagram and beyond
In this session Sam will talk about his experience working with brands big and small and bring to life the different ways you can use content more strategically and deliver better results.
He will talk through his experience targeting young millennials across Europe for Isle of MTV to drive traffic volumes and instant sales, discuss how unique content experiences for Virgin Holidays helped change the way people think of the brand and their offering and share insight on more traditional long form content and beautiful influencer imagery and how this can generate sales for boutique holiday destinations.
In addition, you will leave the session with social channel best practice and a much better understanding of how you can increase valuable reach, engagement and shares as well as the ability to measure what matters and be confident you are getting the ROI you are after.
Who are you targeting?
What are you targeting them with?
What’s the outcome you’re looking for?
www.seenconnects.com
WHICH REALLY
MEANS…
01
02
03
Immediate content
Interactive content
Immersive content
www.seenconnects.com
BUT FIRST…WHAT
ARE FB SAYING?
01
02
03
7 million reached (Across 4 key markets)
38k clicks to booking pages in the first 24 hours
40% uplift in sales YOY in the first week
Results
01
02
03
www.seenconnects.com
Changed the perception of the brand
offering for UK consumers
Best month ever for traffic to Safari
holidays
Best month ever for sales on safari
holidays
www.seenconnects.com
RESULTS
01
02
03
Immediate content
Interactive content
Immersive content
Content types
FB Says01
02
03
www.seenconnects.com
Immediate/ Lean in…
Interactive/ Lean back…
Immersive/ Lean…everywhere
Content types
01
02
03
www.seenconnects.com
Immediate/ Lean in…
Interactive/ Lean back…
Immersive/ Lean…everywhere
Content types
01
02
03
www.seenconnects.com
Immediate/ Lean in…
Interactive/ Lean back…
Immersive/ Lean…everywhere
Content types
01
02
03
www.seenconnects.com
Our approach focuses on three key elements.
The innovative influencer content agency.
We inspire consumers, driving impact for brands by
harnessing the power of influencers.
www.seenconnects.com
HOUSE RULES
www.seenconnects.com
It’s not about how much you pay,
It’s about how much you care.
It’s not just about reach,
It’s about authenticity.
Content that tries to sell, doesn’t,
Content that tries to help, does.
01
02
03
WHY INFLUENCERS?
www.seenconnects.com
Influencer marketing is about raising awareness of your product via authentic partnerships.
84% of people take action based on the
opinion of others.
- Nielsen
91% trust peer to peer recommendations.
- Nielsen
Average 5x return
on investment when
working with Influencers
- Nielsen
INFLUENCERS AS
CONTENT CREATORS
www.seenconnects.com
• Mutually beneficial partnership, providing the brand with content that can be re-purposed.
• Intriguing and relatable story-tellers; it’s about a real narrative and inspiring others to experience new things.
• Influencers that live and breathe the brand values - authentic and relatable creatives.
WHAT IS AN
www.seenconnects.com
‘INSTAGRAMMER’?Instagram influencers raise awareness of your product via authentic partnerships with brands, curating and capturing their interests to an audience.
www.seenconnects.com
KIM KARDASHIAN1 x Insta: $500k
125M subscribers
2.08% ER
THEY CREATE AWARENESS FOR BRANDS
THROUGH PAID FOR CONTENT
www.seenconnects.com
THEY CREATE AWARENESS FOR BRANDS
THROUGH PAID FOR CONTENT
CHIARA FERRAGNI1 x Insta: $56k
15.9M followers
2.66% ER
KIM KARDASHIAN1 x Insta: $500k
125M subscribers
2.08% ER
www.seenconnects.com
THEY CREATE AWARENESS FOR BRANDS
THROUGH PAID FOR CONTENT
CHIARA FERRAGNI1 x Insta: $56k
15.9M followers
2.66% ER
JACK MORRIS1 x Insta: £7k
2.8M followers
5.80% ER
KIM KARDASHIAN1 x Insta: $500k
125M subscribers
2.08% ER
www.seenconnects.com
ROBERT JAHNS
@NOIS71.2M followers
SIMON HOOPER
@FATHER_OF_DAUGHTERS909k followers
CREATING
AMAZING CONTENT
www.seenconnects.com
ROBERT JAHNS
@NOIS71.2M followers
SIMON HOOPER
@FATHER_OF_DAUGHTERS909k followers
VANGA BROTHERS
Alex & MArco800k Subscribers
CREATING
AMAZING CONTENT
Who are you targeting?
What are you targeting them with?
What’s the outcome you’re looking for?
www.seenconnects.com
WHICH REALLY
MEANS…
01
02
03
Immediate/ Lean in…
Interactive/ Lean back…
Immersive/ Lean…everywhere
Content types
01
02
03
www.seenconnects.com
INFLUENCERS AS
CONTENT CREATORS
www.seenconnects.com
• Mutually beneficial partnership, providing the brand with content that can be re-purposed.
• Intriguing and relatable story-tellers; it’s about a real narrative and inspiring others to experience new things.
• Influencers that live and breathe the brand values - authentic and relatable creatives.