content curation - engage without the creation
TRANSCRIPT
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Everything doesn’t have to be from scratch!
Content Curation
By Kathryn Lee
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Curation?
What is it?
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Curate: Select, organize, and present (online content, merchandise, information, etc.), typically using professional or expert knowledge- As defined by New Oxford American
Dictionary
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In the context of the digital space, it is the collection of
content shared, and generally everyone is doing this whether
they know it or not.
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Some of the popular and widely used
curation platforms are
Pinterest, Tumblr, and even
Facebook.
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So, why should
businesses use it?
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Curating content allows for businesses to:
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To regularly engage with their audience,
without the constant effort of
creating their own content
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Show an awareness about their industry
It becomes an opportunity for businesses to showcase their awareness to their surroundings, as well as a chance to engage with the larger community.
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Create relationships with similar and
relatable businesses and audiences, especially in the
Social Media realm.
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What are the best
practices in getting started?
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Some of the best practices to help you to
begin:
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Research what topics are
being discussed
through social media.
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Post relevant and high quality content that is applicable not only to your audiences, but also to your interest groups and general industry
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Find a way to add a personal touch to content being
shared. Authenticity will
always triumphant
regurgitation.
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Share various viewpoints and sources—there is so much opportunity for
conversation this way.
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So start curating content
right away!
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Thanks for viewing!
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Sourceshttp://www.twelveskip.com/marketing/content-marketing/1378/upping-your-content-curation-game