content 1 introduction 2 icca’s definition of the meetings market 3 association database 4 hot...
TRANSCRIPT
Content
1 Introduction
2 ICCA’s Definition of the Meetings Market 3 Association Database
4 Hot Leads
5 Association Database Case Study
6 Corporate Database
7 Business Exchange
8 Q & A
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ICCA DATA Workshop Corporate Database
Programme
1. Contents2. Criteria3. No. of Leads4. Sources5. Demonstration Corporate Database
Online
ICCA DATA Workshop Corporate Database
1. Corporate Database Contents
• Operational since Oct. 1997 • Profile of a meeting planner instead of
a meeting• Profile contains valuable marketing
information• Companies based mainly in European
and Asian countries• Meetings held outside own country all
over the world• Profiles no older than 1,5 years!
ICCA DATA Workshop Corporate Database
2. Corporate Database Criteria
Corporate Meeting Planner must be responsible for meetings that:
• are held outside the meeting planners own country
• attract a minimum of 20 participants
ICCA DATA Workshop Corporate Database
3. No. of Leads
• 1,200Meeting Planners• 25,000 Events
ICCA DATA Workshop Corporate Database
4. Sources
• Two researchers (HO & AP)• Direct (e-)Mailings with links to online
questionnaires
and also:
• Sharing profiles with ICCA members (“Report an update”)
• Lists of trade shows (EIBTM, Confex, IMEX etc.) and trade magazines
ICCA DATA Workshop Corporate Database
6. Demonstration
Corporate Database OnlineDemonstration
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ICCA DATA Workshop Corporate Database
Free Text Search
Searches on Keywords in the following text fields:
• Company Name & Contact Name
• Post- and Visit Address
• Homepage & Email Address
• Type of Industry
• Remarks
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Company & Contact Criteria
Event Criteria
ICCA DATA Workshop Corporate Database
Company & Contact Criteria
ICCA DATA Workshop Corporate Database
Event Criteria
ICCA DATA Workshop Corporate Database
When updated/added?
ICCA DATA Workshop Corporate Database
Result Buttons
ICCA DATA Workshop Corporate Database
Output & Navigation Buttons
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Show profiles Full
ICCA DATA Workshop Corporate Database
Navigation ButtonsShow profiles Full
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ICCA DATA Workshop Corporate Database
Company Details
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ICCA DATA Workshop Corporate Database
Meetings Details
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ICCA DATA Workshop Corporate Database
Participants Details
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Show profiles Full (bottom of page)
ICCA DATA Workshop Corporate Database
Destinations & Venues Used
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Show profiles Full (bottom of page)
ICCA DATA Workshop Corporate Database
External Agencies used
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Show profiles Full (bottom of page)
ICCA DATA Workshop Corporate Database
References & Branch/Industry
ICCA DATA Workshop Corporate Database
Let’s make a selection!
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Selection Criteria
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6. Demonstration
ICCA DATA Workshop Corporate Database
Destinations- Europe
Content
1 Introduction
2 ICCA’s Definition of the Meetings Market 3 Association Database
4 Hot Leads
5 Association Database Case Study
6 Corporate Database
7 Business Exchange
8 Q & A
iccaworld.com