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Showcasing products in categories that include access control, CCTV/surveillance systems, integrated security systems, detection and

alarm systems, fire extinguishing systems and passive fire protection.

Asia-Pacific’s leading source of information for professionals

interested in the technique and technology of quality architectural,

interior and landscaping design.

A publication that aims to promote lighting’s purpose as an integral part of realising a quality built environment, emphasising

the importance of the role of professional lighting designers in

the total design process.

With a solid network of designers, installers, specifiers and rental

specialists in the lighting, audio, and visual solutions industries, LAVA has what it takes to place

your brand in the spotlight.

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A regional trade magazine designed to reach a progressive, diverse and dynamic audience of

the bathroom, kitchen and ceramic industries.

Features civil and structural projects in the region and all over the world, the latest in

construction equipment, materials, technology and industry news.

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Issue 2/2014

COVER STORY

Outdoor Entertainment · Indoor Entertainment · Broadcast Technologies · Worship Technologies

FATHOMA Sonic Artwork Featuring Martin Audio MLA

Transgenerational Design

ECO INSPIREDA

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Jun

201

4

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Products Special

Universal Bathroom Design for All Ages

INTERVIEWSMinotti CucineMuseum Homes

COVER STORYmaggie’sNewcastle, United Kingdom

CANCER CARING CENTRE Exclusive interviews with

Lutron Electronics and

Lladró South East Asia

INSIDE

APRIL - JUNE 2014

ON THE COVER Wanangkura Stadium in Port Hedland, Australia ARCHITECTURE Fisht

Olympic Stadium; Arena das Dunas; Estadio Nacional de Fútbol de Venezuela, en Caracas;

Palace of Water Sports; Mount Panorama Motor Racing Circuit INTERIOR Restaurants

& Bars LANDSCAPING Westgate Wonderland & Children’s Garden at Gardens by the Bay

in Singapore PLUS Building Automation Trends & Interview with Mr Christophe Inglin,

Managing Director of Phoenix Solar Pte Ltd

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http://www.tradelinkmedia.com.sg

SPECIALfeature

70 Jul-Sep 2014

AN INSIDE LOOK

ACMEAbout ACMEEstabl ished in 1985 in Taiwan, ACME is a leading manufacturer of entertainment and stage l ight ing f ixtures. The company puts the development of scient i f ic and technological innovat ion as i ts pr ior i ty ( in accordance with i ts customers’ design requirements) and commits i tsel f to the manufactur ing of advanced but safe, energy-eff ic ient l ight ing f ixtures and sound systems.

The current management is made up of a young team – spearheaded by ACME’s President Mr Leon Huang – with a strong focus on social media market ing and a branding strategy that not only focuses on product innovat ion but customer service as wel l . The team is also working towards expanding i ts presence across the market worldwide.

LAVA magazine was recently invited to visit the ACME factory in Foshan City, Guangzhou, China.

TOURFACTORY

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The TourI t was on 26 February that LAVA went on an hour-long tr ip from Guangzhou to the city of Foshan for a comprehensive tour of ACME’s factory. Bui l t in 2011, the factory covers 100,000 square meters of land and, according to ACME, is one of the largest factor ies for manufactur ing/producing entertainment and stage l ight ing f ixtures in Asia. This is where the company is now off ic ia l ly stat ioned.

The sprawl ing faci l i ty consists of four dormitory bui ldings, two hardware bui ldings, an assembl ing bui lding, a PCBA bui lding, and a management (administrat ion) bui lding.

ACME’s state-of-the-art manufactur ing plant boasts a wide range of advanced automatic and semi-automatic solut ions, including SMT placement equipment, SALVAGNINi LIXE CNC laser machines, TAIWAN Tai l i f t CNC punch press machines, England Taylor welding machines and more.

By invest ing in such high-tech machinery, ACME is able to produce qual i ty products that meet the requirements

of i ts cl ients. To further ensure the qual i ty of al l i ts l ight ing products, the ent ire manufactur ing process undergoes cont inual qual i ty and eff ic iency controls. ACME has ISO9001:2008 and QC080000 (RoHS) cert i f icat ions. Further more, al l ACME products are CE compl iant.

On to the tour: after a quick lunch with a few fr iendly ACME employees, including the designated “tour guide” and market ing head of the company, Carol Chiu, we headed out to recce the vic ini ty. What was easy to not ice upon arr ival was the expansiveness and cleanl iness of the area. Another interest ing observat ion was the presence of a large green f ie ld si tuated r ight next to the factory bui ldings, with locals digging and ploughing at the ground. I t fe l t very much l ike a farm.

Walking past the dormitory bui ldings, we not iced a basketbal l court, with a large gather ing of ACME’s employees playing a game. Carol informed us that there was up to 1,000 factory workers residing in the dormitory, which was also equipped with a modest-looking grocery store, a shared entertainment lounge, a gym, as wel l as a chi ldcare centre.

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Show RoomOne of the more impressive highl ights of the tour would have to be the factory’s l ight ing show room, which ACME’s engineers use to test out and run i ts wide range of equipment in an environment simi lar to entertainment and concert venues.

Upon enter ing the room, we not iced a giant truss set up with an array of ACME’s l ight ing f ixtures instal led, one of which was cal led the Spider ser ies, due to i ts two movement heads that contained 8W quad-colour LEDs to del iver long throw mult i-beam effects in var ious colours.

We were treated to a v isual ly arrest ing l ight ing demonstrat ion – an impressive showcase of ACME’s investment in manufactur ing innovat ive entertainment l ight ing products of rel iable qual i ty.

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Production & AssemblyThe next part of the tour was al l about the assembl ing of ACME’s products and parts, which was done both by hand and by automation.

One of the rooms we entered was the sect ion in which var ious parts of the l ight ing f ixtures were put together. There was row upon row of product l ines where factory workers performed smal l , metal parts assembl ing and dr i l l ing. Each employee workstat ion came equipped with a display monitor, which would provide the worker with instruct ions.

In a separate sect ion cal led the Burning Room for Finished Products, which was l ined with several rows of ACME’s completed l ight ing f ixtures, workers were also test ing each product and checking for discrepancies and faults. The room l i t up in f lashes of red, yel low and green as workers cont inual ly ran “burn-ins”.

We also ventured into other rooms, including the area for solder ing of pr inted circuit boards (PCBs) and the SMT (or Surface Mount Technology) Workshop, which housed several s izeable machines for the placement of surface-mount devices – l ike the JUKI KE-2080M Flexible Mounter. This machine achieves high-speed placement by laser s ight ing from reels that are slotted into receptacles at the front.

The area was div ided into two sect ions: architectural and entertainment l ight ing. Al l employees inside were wearing special ly designed coats and hats for safety and to prevent contaminat ion. I t was also worth not ing that the ent ire area was incredibly spacious and spot less, meaning there was a lot of room for the workers to roam.

Research & Development (R&D) We then vis i ted the much quieter R&D div is ion. i t was an off ice space with a number of ACME’s R&D designers si t t ing at their workstat ions.

I t has to be noted that ACME places a lot of importance in researching and developing al l of i ts products; the brand’s R&D efforts are concentrated on i ts current projects. This is a key element in the company’s overal l business strategy.

“R&D has been the cornerstone of ACME for over a decade. We have approximately 150 technicians working across our global business and headquarter research centres at the intersect ion of technology and industry to solve product problems and enhance future products,” Carol explained.

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MetalworkThe last stop of our tour was located in a separate warehouse, and i t was here that we had the opportunity to see the faci l i ty’s large and complex machinery, including the SALVAGNINi LIXE f iber laser cutter, which accurately cuts var ious metals through the use of a laser source with a f iber resonator, and the Tai l i f t punch press.

There was also a smal ler sect ion in the warehouse cal led the Paint ing Room where certain parts are lacquered and painted. Quite expectedly, there was a strong smel l of glue in the room.

This part of the factory was quite impressive and showed that ACME is committed to doing much of the manufactur ing and product ion work in-house. I t was where much of the heavy work takes place, as can be seen from the number of men and women who operated al l of these big machines cutt ing, bending and punching metal.

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LAVA magazine also spoke with the current management team at ACME to find out more about the company and where it intends to go within the industry.

Leon Huang, President of ACME:

Tell us more about ACME. What are its goals and objectives with regard to the entertainment l ighting industry?

Goal: To be able to move forward and face chal lenges with a posit ive att i tude and to cont inual ly incorporate innovat ion in the manufactur ing of our products, which is a part of ACME’s phi losophy.

Object ive: Innovat ion is key in dr iv ing the growth of the economy. Therefore, ACME is wi l l ing to work together with other enterpr ises to improve China’s abi l i ty to produce innovat ive qual i ty products for the industry!

How wil l ACME continue to build its brand?

ACME wi l l cont inue i ts emphasis on product innovat ion, the use of state-of-the-art technology and qual i ty processes to ensure that our products are f lexible, var ied and capable of showing mult iple l ight ing effects. ACME’s integrat ion of science and technology into l ight ing effects has made waves in the entertainment l ight ing industry.

Current ly, ACME is undergoing a consol idat ion phase where we wi l l combine components of entertainment l ight ing, professional l ight ing, consoles, stereo systems and ampl i f iers into one complete and cohesive solut ion. This wi l l help with ACME’s cost-management and maximise our resources. Hopeful ly, this would cement ACME as a one-stop solut ions provider for professionals in the industry. This wi l l be benef ic ia l for potent ia l buyers as i t saves them t ime, money and would ease after-sales support. ACME wi l l a lso bui ld a sol id service network that wi l l cater to the specif ic needs of our customers.

Kevin Chung, Head of Sales:

How do you think ACME’s products stand out from its competit ion? What do you think are ACME’s strengths?

There are 3 main strengths:

Product rel iabi l i ty, durabi l i ty and serviceabi l i ty: The market v iews the performance of product consistency or service in a broad manner. Durabi l i ty refers to the l i fespan of the product; serviceabi l i ty refers to the ease of servic ing the product i f i t needs help. This percept ion of ACME’s product performance is impacted by factors such as speed, accuracy and care of product del ivery and instal lat ion, the promptness, courtesy and helpfulness of customer service, as wel l as improving the qual i ty of repair services, the t ime involved and so on.

Design: The market is also concerned with a product that goes beyond i ts funct ional aspects into more aesthet ic considerat ions, such as i ts s ize, shape, mater ia ls and colour. ACME wi l l cont inual ly make improvements in this regard based on market feedback.

Competit ive pr ic ing: The pr ic ing strategy adopted by ACME can dictate how consumers wi l l categorise the

pr ice of the brand and how f i rm or f lexible that pr ice is perceived to be.

Carol Chiu, Head of Marketing:

Tell us more about ACME’s marketing strategy.

Market ing is obviously necessary to push the product into the publ ic eye and attract as many customers as possible. There are numerous ways to promote a product or service.

ACME’s market ing strategy consists of many di fferent aspects, such as ads, sales incent ives, co-op funds, brand promotional gi f ts, customer appreciat ion events. We are also working hard to enhance our social media presence; this is key in rais ing ACME’s brand, products and services. A strong set of promotional strategies can help posit ion ACME in a favourable l ight with current customers as wel l as new ones.

Above:Judy Wang,

Chief Media Rep of LAVA and General Manager of Worldwide Focus Media,

with ACME President, Leon Huang, and

Kevin Chung, Head of Sales

Right:Carol Chiu,

Head of Marketing

76 Jul-Sep 2014

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PHILIPS LIGHTING FOR MALAYSIA’S EDUCITY

SPORTS COMPLEX76 Jul-Sep 2014

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Al l photos courtesy of Phi l ips

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Malaysia’s Iskandar Investment began construction of a 21.5-acre Sports Complex in February 2010, which forms part of the development of an integrated education hub housing universit ies and institutes of higher education, academia industry action and R&D centres, as well as student accommodations.

The sports complex has a seating capacity of 14,000 and wil l house sporting faci l i t ies catering to students and staff of EduCity Iskandar as well as Nusajaya’s community.

The EduCity Stadium & Sports Complex comprises a world-class footbal l cum rugby f ield, a 400-metre athletic track, an aquatic centre complete with Olympic-size swimming and diving pool, and an Indoor Arena with mult i-courts for badminton, basketbal l and futsal. Other recreational options include outdoor courts for tennis, vol leybal l and futsal.

The ult imate goal is to provide a world-class infrastructure that would be able to host various sporting events; in order to achieve this, the developers had to look out for a suitable l ighting solution.

One main chal lenge in sett ing up the r ight l ighting system at the faci l i ty was the fact that each individual sport had precise l ighting requirements to be met

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Client:Iskandar Investment BerhadProject:EDUCITY Sports ComplexLocation:Johor Bahru, MalaysiaProject Management Consultants:Iskandar Development Management Services Sdn. Bhd. ( IDMS)Project Team:Ranjith Nithin – Lighting Application Services ManagerMark Chell iah – Project Sales Engineer Ben Chi – Product Marketing Phil ips Solution:ArenaVision MVF403, Landmark MVF028, OptiVision MVP507, ConTempo RVP351

( l ighting levels, uniformit ies, etc.). Aside from specif ic sport requirements, the l ighting also had to offer excel lent colour rendit ion and glare control with minimum spil l l ight to avoid l ight pol lution.

In the footbal l stadium, a r ight balance had to be achieved with l ighting from high masts on one side and the curved stadium roof structure on the other. Hence, special attention to detai l and other considerations had to be taken into account for the choice of l ighting, depending on the type of sport being played in addit ion to their specif ic l ighting and physical requirements.

Taking into account the technical requirements for stadium l ighting, the Phil ips team suggested the use of ArenaVision for the footbal l and indoor stadium, OptiVision for the indoor Stadium, ConTempo and Landmark for the swimming stadium.

The luminaires were careful ly chosen to achieve the desired atmosphere, not only for the players, but also to the spectators, off icials and other stakeholders. The right combination of Phi l ips l ighting solutions used in the stadiums was able to offer good visibi l i ty, excel lent visual comfort and minimum glare.

The l ighting solutions offered an excel lent l ighting quality, which improved the performance of the players and offered exceptional viewing experience. Adequate l ighting levels, good uniformity and freedom from glare were achieved as it was designed with the well-being of players, off icials and spectators in mind.

The set up of the l ighting system was well-received. Muhammad Suhail i Azid, Assistant Vice President of EDUCITY Development, said: “The new l ighting solutions have fulf i l led our expectations of providing a world-class sports complex with a favourable sporting environment, be it day or night, for both competit ive and recreational sporting events.”

80 Jul-Sep 2014

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SHAH ALAM STADIUM INSTALLS AUDIOCENTER

SOUND SYSTEM80 Jul-Sep 2014

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81Jul-Sep 2014

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Shah Alam Stadium – the home ground of one of Malaysia’s Super League footbal l clubs, Selangor – has recently instal led an Audiocenter sound system into its faci l i ty. Having hosted many high profi le games in recent years, such as Chealsea vs Malaysia in 2008, Arsenal vs Malaysia in 2011 and Barcelona FC vs Malaysia in 2013, it is undoubtedly a necessity to have a high standard of sound reinforcement with strong cal iber and performance instal led into the stadium. Xtreme Mhz Sdn Bhd was appointed the System Integrator for this project.

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First constructed in January of 1990, the mult i-purpose stadium – which also features a go-kart racing circuit – boasts a seating capacity of approximately 69,000 pax; l ightweight, mobil i ty, coverage and f idel ity are the key requirements for this project. Audiocenter’s KLA l ine array perfectly met the requirements for providing absolutely stunning sound performance with extremely good coverage and high mobil i ty.

83Jul-Sep 2014

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AV Electronics Marketing Sdn Bhd supplied 26 units of Audiocenter KLA-28 and 10 units of KLA-815B to the stadium. The system was arranged in clusters with six main audience-facing clusters consisting of three units of KLA28 and one unit of KLA815B. The side audience-facing clusters consisted of two units of KLA-28 and one unit of KLA-815B.

The instal lat ion has resulted in remarkable sound performance and high intel l igibi l i ty of speech for the stadium, which is considered a major landmark in Shah Alam due to its scale and architecture. With each cluster approximately covering 6,900 pax, the coverage of 100° H x 20° V permits wide, horizontal and long distance coverage.

Brazil 2014The biggest sporting event in the world – the World Cup – kicks off on 12 June until 13

July this year. LAVA magazine takes an in-depth look at selected host stadiums in Brazil to learn more about the various innovative lighting and audio-visual systems that have

been installed in these spectacularly designed sports venues.

84

COVER STORYSPORTS TECHNOLOGIES

Jul-Sep 2014

T he World Cup 2014 is undeniably one of the biggest sport ing tournaments to ever take place, with an internat ional audience of up to three bi l l ion

people and part ic ipants hai l ing from up to 31 countr ies. In terms of physical attendance alone, over 600,000 people are expected to attend the games.

The organisers in Brazi l have chosen 12 venues from 12 cit ies to host the matches and with the whole world watching, i t is essent ia l for them to ensure that the selected stadiums are equipped with the latest l ight ing and audio-visual solut ions so that audiences can enjoy the electr i fy ing atmosphere we have come to expect when some of the biggest teams in the world go head to head.

LAVA magazine takes a look at several of these state-of-the-art arenas to f ind out more about the types of l ight ing designs and audio-visual systems that have been incorporated into these venues.

Ph o t o C re d i t : J . P. E n g e l b re c h t

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Jul-Sep 2014

Estádio do Maracanã – Rio de Janeiro

Field/pitch l ighting

The f ie ld l ight ing system for the f inal match and s ix other games, as wel l as the opening and closing ceremonies of the 2016 Olympic Games has been selected: Jornal ista Már io F i lho Stadium, better known as Maracanã – considered one of the wor ld’s best and most c lassic footbal l venues – wi l l offer a much clearer and sharper v isual exper ience for athletes, spectators and te lev is ion v iewers around the globe.

A contract between the Rio de Janeiro state government’s publ ic works company (Empresa de Obras Públ icas, EMOP); Consórcio Maracanã Rio 2014, a consort ium comprised of the Norberto Odebrecht and Andrade Gut ierrez construct ion groups; and GE Light ing, which has suppl ied the system, including the insta l lat ion of 396 GE EF2000 f loodl ights to i l luminate the f ie ld at the new Maracanã.

STADIUM LIGHTING

“Maracanã has histor ical value for the c i ty of Rio de Janeiro, for our country and for the wor ld as an icon of Brazi l ian culture and internat ional footbal l . The state government’s job was to approve renovat ions that would symbol ise the country’s capacity to host wor ld-cal iber events. From the seats to the l ight ing, we made i t a pr ior i ty f rom the start to choose the best equipment and solut ions,” commented Ícaro Moreno, EMOP president.

The project took into account the need to provide Maracanã with uni form and consistent l ight ing to e l iminate shadows and offer perfect v is ib i l i ty anywhere on the f ie ld, a crucia l e lement for players’ performance and high-def in i t ion te lev is ion broadcasts. The GE Light ing system makes i t possible to control g lare and reduce sky-glow, helping to concentrate l ight on the f ie ld.

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Ph o t o C re d i t : Le a n d ro N e u m a n n C i u f f o

“The dec is ion to choose the so lu t ion p resented by GE L igh t ing took in to cons idera t ion i t s ab i l i t y to improve the qua l i t y o f l i gh t i n the l a rges t s tad ium in Braz i l and the s i te o f the Wor ld Cup f i na l . The company ’s en t i re por t fo l io has a reputa t ion fo r e f f i c iency, p rov id ing the guaran tee we need to ensure per fec t l i gh t ing dur ing the games and inc rease v i s ib i l i t y i n eve ry corner o f the f i e ld , ” no ted Car los Zaeyen , a representa t i ve o f Consórc io Maracanã R io 2014.

Each of the 396 f lood l ights use meta l ha l ide techno logy wi th a 2,000-wat t capac i ty, ensur ing the games’ v is ib i l i t y on and off the f ie ld . The system a lso compl ies wi th F IFA’s requ i rement that s tad iums offe r a c learer v iew of the f ie ld for p layers and fans, both those in the s tands and those watch ing the games on te lev is ion around the wor ld .

EF2000 f loodl ights are designed to i l luminate large outdoor spaces such as sport ing venues, racetracks, parking lots, recreat ional areas, facades, ports and airports, and high-cei l inged indoor spaces such as gymnasiums and performance hal ls. The same system was used at London’s Riverbank Arena, which hosted the 2012 Olympic hockey games and 5- and 7-a-side footbal l at the 2012 Paralympics. GE EF2000 f loodl ights have also been instal led in many other venues in the United States, Europe and Lat in America.

“We are very pleased to embrace the opportunity to contr ibute our expert ise to l ight ing th is monument to wor ld footbal l ,” remarked Alexandre Ferrar i , General Manager of GE Light ing, Brazi l . “We have been present at many moments in the stadium’s history, including i ts inaugurat ion in 1950, and we are part ic ipat ing in th is new phase, which represents a mi lestone in the development and modernisat ion of the country’s infrastructure – and, of course, a gi f t to a l l of us who love the sport.”

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Jul-Sep 2014

Façade l ighting and others

Meanwhi le, wor ld leader in sports l ight ing, Phi l ips, has provided i ts advanced l ight ing solut ion to the Estádio do Maracanã’s façade, as wel l as the parking lots, corr idors, off ices, stores, changing rooms and internal roof.

As the World Cup has up to 31 part ic ipat ing countr ies, Phi l ips’ LED l ights ref lects in the roof the colours of the nat ional f lags for each of the teams involved in the matches.

In addit ion, Phi l ips has provided l ight ing for the façades of other World Cup stadiums out of the selected 12: Arena Pantanal (Cuiaba), Beira Rio (Porto-Alegre) , Fonte Nova (Salvador) and Arena da Baixada (Cur i t iba) .

“As the wor ld leader in l ight ing, Phi l ips knows that l ight ing is essent ia l for h igh-qual i ty TV broadcasts of footbal l and other sport ing events across the wor ld,” said Fláv io Guimarães, Commercia l Director of Phi l ips L ight ing (Brazi l ) . “ In Brazi l , we wi l l use the latest innovat ions in l ight ing to make the event for fans in every seat around the pi tch and for bi l l ions of v iewers at home even more enjoyable.”

The Maracanã represents a strong commitment to sustainabi l i ty, technology and safety. There are more than 20,000 low-maintenance l ight f i t t ings with an extended useful l i fe, in-synergy photovolta ic plates in the compression r ing of the arena, VIP sui tes, b leachers and parking lot. On the roof, 480 LED projectors were insta l led using RGB technology, with a h igh luminous f lux and a useful l i fe of over 70,000 hours.

Phi l ips has also suppl ied i ts technology for the pi tch l ight ing at other World Cup arenas: Fonte Nova (Salvador) , Castelão (Forta leza), Arena da Baixada (Cur i t iba) , Arena Pantanal (Cuia iba) and the Arena das Dunas (Natal ) . These stadiums have been equipped with i ts ArenaVis ion f lood l ight ing, which enables transmissions in HDTV, 3D and super s low mot ion replays, making sure v iewers do not miss one moment in the matches.

Ph o t o C re d i t : Ph i l i p s

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Jul-Sep 2014

Arena de Sao Paolo – Sao PaoloOver in Sao Pao lo, the fu tur is t ic façade of Arena de Sao Pao lo (a lso known as the Cor in th ians Stad ium) has been fu l l y equ ipped wi th h igh- tech l ight ing prov ided by OSRAM Group.

“We are prov id ing the fu l l package,” sa id Serg io Bapt is ta da Costa, Reg iona l D i rector Lat in Amer ica at OSRAM subs id iary, Traxon Techno log ies. “ I t spans our ent i re por t fo l io , combin ing OSRAM lumina i res wi th products f rom our subs id iar ies , S i teco and Traxon. And i t covers every th ing f rom the h igh-reso lut ion scoreboards and p i tch l ight ing through to l ight ing so lut ions for the locker rooms, tunne ls and genera l -purpose areas beh ind the p i tch.”

350 lumina i res by S i teco wi l l l ight the p lay ing f ie ld in combinat ion wi th OSRAM’s HQI-TS h igh f lux meta l ha l ide lamps. The l ight ing so lut ion exceeds the h ighest in ternat iona l l ight qua l i ty s tandards by 50 per cent . The h igh ly modern p i tch l ight ing not on ly improves p layer per formance but a lso fac i l i ta tes br i l l i ant mov ing images in h igh def in i t ion (HD) qua l i ty.

One of the footba l l l ight ing regu la t ions a lso s t ipu la tes an i l luminance of a t least 2 ,000 lux . At up to 5,000 lux , the f ie ld l ight ing in São Pau lo wi l l be about doub le th is , mak ing i t su i tab le for h igh-def in i t ion TV coverage. Th is a lso t rans la tes to outstand ing super s low-mot ion coverage wi th cons is tent co lour render ing and no shadows.

The p i tch l ight ing in Sao Pau lo, w i th i ts 5 ,000 Lux, is a lmost tw ice as in tens ive as today’s most modern s tad iums. At the same t ime, h igh-e ff ic iency techno log ies make i t poss ib le to use cons iderab ly fewer ind iv idua l po ints o f l ight than wi th convent iona l l ight ing techno log ies. The resu l t : s ign i f icant ly less energy cost and reduced expendi ture on insta l la t ion and wi r ing.

The l ight ing so lut ion prov ides many other benef i ts , inc lud ing: ext remely even p i tch l ight ing; energy-e ff ic ient so lu t ion us ing fewer lumina i res for the same luminous in tens i ty ; and top thermal management based on good heat d iss ipat ion v ia the d ie-cast a luminum cas ing.

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For the in terna l l ight ing o f the s tad ium complex, OSRAM used l ight sources, lumina i res and l ight management systems in d i f fe rent areas o f app l icat ion, such as the garage area, conference rooms, lounges, recreat ion areas, s ta i rways and cor r idors – depending on the demand prof i le . The l ight ing so lut ions are character ised by opt imum adapt ion to the ind iv idua l app l icat ion scenar io . They are a lso power fu l , energy-e ff ic ient and durab le .

Products used: T5 f luorescent lamps in combinat ion wi th mois ture-protected lumina i res for the park ing garage; T5 f luorescent lamps and OSRAM DULUX T 13 wat t compact f luorescent lamps for the san i tary area; and T5 f luorescent lamps, POWERBALL P lus HCI-T h igh in tens i ty d ischarge lamps wi th 35/70 wat t for lounges, conference rooms and recreat iona l a reas. The l ight ing o f the grandstand is d iv ided in two; the lower t ie rs nearer to the p i tch are i l luminated by R3 MAXI f lood l ights and POWERSTAR HQI-TS 2000 Watt h igh f lux lamps for the p i tch l ight ing, wh i le the upper t ie rs are equ ipped wi th S i teco’s 126 S iCOMPACT A2 MIDI lumina i res f i t ted wi th POWERSTAR HQI-TS EXCELLENCE 250 Watt d ischarge lamps.

The ent i re externa l and access areas o f the arena are l i t by OSRAM; for example, in the access tunne l , the park ing lo ts and the facade l ight ing. OSRAM ensured that the greatest poss ib le energy e f f ic iency, h igh leve l o f luminous e ff icacy and durab i l i t y are fundamenta l l y a t the hear t o f these areas o f app l icat ion.

Products used: POWERBALL P lus HCI-T h igh in tens i ty d ischarge lamps 150 wat t for park ing lo ts and outdoor lumina i res equ ipped wi th T5 f luorescent lamps for the access tunne l ; POWERBALL HCI h igh in tens i ty d ischarge lamps and Wal l Washers by Traxon for the arena’s façade.

Ph o t o C re d i t : O S R A M

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The LED pane l on the externa l facade, where images, scores and even v ideos are shown, impresses wi th i ts s ize o f 170 x 20 meters . The 34,000 LED dots suppl ied by the OSRAM subs id iary Traxon – insta l led in to g lass facade pane ls – cur rent ly make i t the la rgest s tad ium LED screen in the wor ld . Ins ide the arena, OSRAM has suppl ied four add i t iona l h igh-reso lut ion 30 x 7.5 meter LED screens where the cur rent score, s low-mot ion rep lays and in terv iews are d isp layed.

From the l ight ing o f the outdoor areas, the LED v ideo screens – v ia the p i tch l ight ing and the mul t imedia d isp lay – cube up to the complete in terna l l ight ing o f the arena.

Products used: 35,000 x DOT-XL 6 RGB by Traxon; 1320 x LED lumina i res - spec ia l l y made: a luminum prof i les screwed in to g lass f rames; cont ro l and automat ion so lut ion e : cue: h igh per formance server w i th pre insta l led e : cue Sof tware L ight ing Contro l Eng ine FX by Traxon, and 10 u l t ra-compact s tanda lone conver ter (DMX/e:p ix ) V ideo Micro Conver ter by Traxon for medium to la rge LED v ideo matr ix systems.

Other Stadiums

Estádio Mineirão – Belo Horizonte

In Belo Hor izonte’s Mineirão stadium, OSRAM was responsible for the ent i re i l luminat ion of the pi tch. A tota l of 372 integrated lamp-luminaire combinat ions were insta l led.

Technologies used:372 x POWERSTAR HQI-TS 2000W/D/S High Flux372 x Siteco SiCompact R3 Maxi

Arena Pernambuco – Recife

The new square stadium constructed in the north-east of Brazi l was opened in May 2013, and s ince then i ts pi tch has been i l luminated by 360 state-of-the-art metal hal ide lamps of type “HRI-TS 2000W/D/S High Flux”. The l ight exceeds the latest internat ional standards for pi tch l ight ing and al lows 100 per cent HD-compat ib le te lev is ion images.

Technologies used:360 x HRI-TS 2000W/D/S High Flux

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Estádio Nacional de Brasíl ia – Brasíl ia

The second-largest of the twelve host stadiums is recognisable with i ts retract ing roof, which means i t can be used throughout a l l types of weather condit ions. With i ts subsidiary company, Radium, OSRAM contr ibuted i ts powerfu l “HRI-TS 2000W/D/S High Flux” metal hal ide lamps for the i l luminat ion of the stadium’s play ing f ie ld. A tota l of 440 HQI-TS lamps were insta l led in the stadium.


Arena de Amazonia – Manaus

In a tropical c l imate l ike Brazi l , l ight ing technologies are constant ly exposed to extreme weather condit ions. The OSRAM subsidiary, Radium, provided 410 vers ions of the “HRI-TS 2000 WD/S High Flux” metal hal ide lamp for l ight ing the ent i re pi tch in the stadium. The funct ional performance of the powerfu l , re l iable and, above al l , sturdy high-pressure discharge lamp means i t is not inf luenced by cl imat ic condit ions.

Technologies used:410 x HRI-TS 2000 W/D/S High Flux

Estádio Beira-Rio – Porto Alegre

The new stadium constructed in the South Brazi l ian c i ty of Porto Alegre boasts state-of-the-art f ie ld l ight ing. A tota l of 404 luminaires were insta l led on the per iphery of the stadium roof, equipped with “HRI-TS 2000W/D/S High Flux” h igh-performance metal hal ide lamps. Therefore, the modern stadium is wel l-equipped for host ing footbal l matches and l ive TV broadcast ing.


Ph o t o C re d i t : O S R A M

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Arena Fonte Nova - SalvadorOff ic ia l ly known as the Estadio Octavio Mangabeira, the Fonte Nova was opened on 28 January 1951 and was the venue for many a derby between Salvador’s Esporte Clube Bahia and Esporte Clube Vitor ia. I t was closed in November 2007 and subsequent ly demol ished three years later.

The stadium that has r isen in i ts place, the Arena Fonte Nova, has been model led on i ts predecessor and is covered by a l ightweight, metal roof. As part of a publ ic-pr ivate jo int venture, the complex wi l l house

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a panoramic restaurant, footbal l museum, car parks, shops, hotels and a concert hal l .

The faci l i ty has been equipped with l ights f ixed on the roof structure, thus avoiding the use of t radit ional ta l l l ight towers. The façade’s large hor izontal louvres, which are i l luminated from outs ide, a l low for the natural vent i lat ion and l ight ing of the bui ld ing and protects i t f rom excessive solar radiat ion. The stadium is a lso equipped with over 20,000 l ight bulbs and 372 f loodl ights on the pi tch, a l l of which are energy-eff ic ient and meet internat ional standards.

Ph o t o C re d i t : © S c h u l i t z A rc h i t e k t e n

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Estádio Mineirão - Salvador

Walters-Storyk Design Group (WSDG) has completed the audio-v isual renovat ion work on Salvador’s Mineirão Stadium in preparat ion for the World Cup.

WSDG designed the audio and v ideo systems for the ent i re faci l i ty and publ ic areas, cover ing a tota l of three mi l l ion square feet and encompassing acoust ical t reatments; a comprehensive sound system; v ideo systems, including two 915-sq.-f t . LED video wal ls; and fu l ly integrated audio- and v ideo-control rooms. The main JBL PA system is insta l led in a point-source conf igurat ion.

Renato Cipr iano, partner and General Manager at WSDG’s Brazi l ian off ice, expla ined: “Our pr imary faci l i ty-management concerns are focused on the level of sound comfort and inte l l ig ib i l i ty in re lat ion to the RT60 reverberat ion t ime required to meet st ipulated FIFA STI mandates (RT60 is the t ime required for ref lect ions of a direct sound to decay 60 dB).

AUDIO AND VISUAL SOLUTIONS

Our s imulat ion programmes enabled us to assess and ‘aural ize’ the ent i re complex. Al l speci f ic audio and v ideo systems and control-room speaker select ions were designed to meet FIFA requirements. Addit ional ly, we recommended incorporat ing a v ideo wal l instead of a tradit ional scoreboard.”

Arena de Sao Paulo & Amazonia

For Arena de Sao Paulo, Soundvis ion Engineer ing, the largest professional audio and v ideo contract integrator in Brazi l , designed and insta l led a system using 16 Community R2-94’s, 16 R2-694’s and 16 R2-77 loudspeakers.

Arena Amazonia, located in the c i ty of Manaus at the heart of the Amazon ra inforest, has a lso been equipped with audio systems consist ing of 64 Community R2-474’s and 76 R.25-94T loudspeakers.

Video wal l at the Estadio Mineirão. Photo Credit : Cid Costa Neto.

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View of the main access to the catwalk at the Estádio do Maracanã where a l l PA clusters are hung.

Estádio Independência – Belo Horizonte

Cons idered the second most impor tant s tad ium in Be lo Hor izonte – on ly beh ind the Mine i rão – the Estád io Independênc ia was a lso inaugurated in 1950 for the Wor ld Cup that year. I t be longed to the now-defunct Sete de Setembro Futebo l C lube, hence the name Independence (September 7 is Braz i l ’s Independence Day) . The s tad ium is cur rent ly leased by Amér ica Futebo l C lube, wh ich now p lays the i r games there.

The s tad ium was renovated two years ago and now has a seat ing capac i ty o f up to 25,000. Whi le i t w i l l not be used to host matches, the Estád io Independênc ia wi l l be used as a t ra in ing center dur ing the Wor ld Cup 2014.

WSDG was respons ib le for the ent i re s tad ium’s aud io system des ign and pub l ic areas, wh ich covers over 100,000 square metres, inc lud ing:• The sound system for a l l spaces, such as the

p lay ing f ie ld , aud ience and in terna l spaces, such as V IP rooms, access, and off ice spaces;

• Aud io and v ideo cont ro l rooms

In order to produce SPL leve ls above 106dB throughout the aud ience per imeter, WSDG spec i f ied the use o f 13 l ine-ar ray c lusters , to be insta l led at the meta l beams above the aud ience spaces.

For the in terna l a reas, inc lud ing cor r idors and ramps, over 500 speakers were pos i t ioned at ce i l ings and wa l ls . The ent i re system is cont ro l led f rom the th i rd f loor a t the Aud io-V isua l Cont ro l Room and is d is t r ibuted d ig i ta l l y a round the s tad ium.

Speaker pos i t ion ing was def ined for the in terna l and externa l a reas, for var ious zon ing maps that can be cont ro l led ind iv idua l l y to comply w i th the loca l secur i ty codes.

A l though the s tad ium wi l l not be o ff ic ia l l y used for matches, i t was des igned to meet F IFA’s requ i rements .

Arena Pantanal - Cuiaba

Over in Cu iaba, Panason ic do Bras i l (PANABRAS) has suppl ied a complete aud io-v isua l communicat ion system, inc lud ing g iant screens and moni tors , for the Arena Pantana l .

Bui lt specif ical ly for Brazi l 2014, the area boasts a capacity of up to 43,000 and occupies the site where the Estádio Jose Fragell i used to be. This mult i-purpose stadium wil l have an adaptable structure, which can be reduced in size once the World Cup is over.

The ent i re construct ion of the stadium costs $210 mi l l ion whi le the audio-v isual pro ject is worth $3 mi l l ion and inc ludes the insta l lat ion of two 77.4 square meter LED screens, secur i ty systems (330 cameras, s ix recorders, v ideo monitors and servers) , three IP PBX main uni ts and 60 IP phones, IT systems and 250 screens of fu l l IP d ig i ta l s ignage systems with the cooperat ion of i ts st rategic partner, Canal L ivre.

The in ternat iona l impor tance and popu lar i ty o f the matches in th is venue requ i red proper ava i lab i l i t y o f a l l serv ices – they cou ld not even r isk min imal downt ime. For th is reason, they devoted s ign i f icant resources to the des ign and eng ineer ing o f the so lut ion, and the successfu l in tegrat ion o f a l l the par ts o f the system.

“Panason ic is exc i ted for the oppor tun i ty to serve Arena Pantana l w i th i ts so lu t ions that prov ide a un ique exper ience for the fans in the s tad ium,” sa id H i rotaka Murakami , Pres ident o f PANABRAS. “For th is wor ld championsh ip, Panason ic wi l l b r ing out la rge screens that a l low fans to see c lose ly in deta i l every minute o f the matches.”

“We are a lso commit ted to o ffe r ing Arena Pantana l the best o f our AV & Secur i ty so lu t ions,” sa id Fernando Neves, Genera l Manager, System Solut ion Depar tment o f PANABRAS. “Th is is the f i rs t ins ta l la t ion o f i ts k ind in the Braz i l ian market . We hope to cont inue cont r ibut ing to the spor ts and enter ta inment market , wh ich is rap id ly and dramat ica l l y growing in Braz i l towards 2016.”

A l l p h o t o s co u r t e s y o f R e n a t o C i p r i a n o

View of the Arena Amazonia equipped with v ideo screens. Photo Credit : Porta l da Copa/Governo do Brasi l .

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View of the main access to the catwalk at the Estádio do Maracanã where a l l PA clusters are hung.

Audio Rack in the Estádio do Maracanã, showing the E/V - Netmax Control System

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An Al len & Heath console in the Estádio do Maracanã’s Audio Control Room,

which over looks the play ing f ie ld.

Estádio do Maracanã – Rio de Janeiro

The WSDG team in Brazi l a lso coordinated further audio and v ideo upgrades for Brazi l ’s largest sports venue: the Estádio do Maracanã in Rio de Janeiro.

WSDG’s purv iew covered the sound system for a l l spaces, including the play ing f ie ld, audience, as wel l as internal spaces, such as VIP rooms, access, and off ices; v ideo systems, including two large LED video wal ls and more than 400 v ideo displays a l l around the stadium; and audio- and v ideo-control rooms. The electro-acoust ical design was done using s imulat ion software.

The biggest chal lenge dur ing the design phase was to def ine the f inal quant i t ies and locat ion of the PA cluster, to achieve the required speech-transmission index (STI ) and sound-pressure level (SPL) coverage as required by FIFA, according to Cipr iano.

“We ident i f ied extensive sound ref lect ions throughout the arena and concluded that acoust ical absorpt ion needed to be insta l led at the inner r ing of the audience sector to achieve the required STI values, as given to us by FIFA,” Cipr iano expla ined, indicat ing those values as .5 STI (STI values range from 0 to 1) at 110 dB peak SPL. “Speaker posit ioning was def ined for the internal and external areas and for numerous zoning maps, which can now be indiv idual ly control led for increased f lex ib i l i ty and secur i ty purposes.”

The designers had or ig inal ly speci f ied Community Sound PA l ine-array components, but an Electro-Voice PA l ine array was eventual ly insta l led. Cipr iano noted that the system met a l l the cr i ter ia establ ished by the design and model ing process.

Other chal lenges included the changing architecture of the stadium, part icular ly the new roof. “The locat ion of the c lusters had to change to accommodate the catwalk for the roof, and, in turn, we had to th ink about how the posit ion of the speakers affected the l ight ing,” he expla ined. “We had to run and then rerun a lot of s imulat ions.”

An Al len & Heath GLD mixer has also been insta l led in the stadium. The GLD-80 is f i t ted with a Dante network card and controls audio distr ibut ion around the ent i re stadium through f ibre opt ic cables.

“The main reason we chose GLD was because of Al len & Heath’s fantast ic sound qual i ty, re l iabi l i ty and ease of use,” said Augusto Bergamim, Sound Manager and System Programmer at the Maracanã. ■

A l l p h o t o s co u r t e s y o f R e n a t o C i p r i a n o

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EPSON PROJECTORS SHOWCASE MULTI-SENSORY PROJECTION AT THE ARTS HOUSE IN SINGAPORE

Photo Credits : Epson, S anketa and Shawn Lourdusamy

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Epson, the world’s top projector maker for 13 years, transported audiences into a mult i-media l i terary world with a dazzl ing display of l ight and dance, as part of the Singapore Arts House 10th Anniversary celebrations. As the off icial Projector Partner for the Arts House’s 10th Anniversary programmes, an outdoor mult imedia projection showcase was held as part of the anchor show The Next Page.

The showcase featured projections on the façade of the Arts House bui lding while theatrical talents recited l ines from l iterary novels and authors to commemorate the occasion.

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The outdoor mult imedia projection show was developed in col laboration with CAKE Theatrical Productions, a contemporary theatre company in Singapore, and local mult imedia art ist Brian Gothong Tan, known for his cutt ing-edge and highly engaging works in theatre, f i lm and instal lat ion art.

The projections were special ly developed to work seamlessly with the performance, creating an extraordinary experience for the audience as the whole Arts House façade transformed, transporting everyone into an alternative l i terary world. The result was an immersive integration of visual imagery and dance, backed by 16 Epson high-lumens commercial projectors.

No major project is without its diff icult ies and this particular projection showcase was no different. Brian, the mult imedia art ist behind it, noted that it was a chal lenge to work within the small outdoor area, as well as the different façade depths of the Arts House.

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He explained: “Due to the space l imitation and different depths, we have to careful ly determine the location to place each projector, as well as the type of lens used for the façade mapping process. In terms of technical capabil i t ies, Epson helped to determine suitable high-lumens 3LCD projectors for the project, and roped in their partner, Active Visual, to assist in wet weather provisions. We were therefore confident that the show would go on to amaze the viewers – rain or shine.”

It also helped that Brian was famil iar with Epson’s technology, having worked with Singapore’s number one projector brand (2012-2013) before. “I am famil iar with Epson’s projectors and technology, having col laborated with them on outdoor and large-scale projections, such as Al iwal Arts Centre’s Arts Night Crawl and I l logic play held in 2013. Based on my past col laboration experiences with Epson, I was confident that Epson projectors had the capabil i ty and technology to ensure that this large-scale and complicated project went smoothly. That was why I col laborated with Epson again on this signif icant national project.

A lot of planning was required, and we had a very t ight t imeline of less than a month. So speed was of the essence. We worked closely to cal ibrate the projectors and ensure that sharp vibrant projections can be enjoyed from al l angles. Fortunately, the teams have worked together previously, and we knew exactly what to expect. From identifying the type of projectors to the sheer number of projectors needed, we worked closely with the Epson team and the Arts House to jointly del iver the desired effects outdoors.”

At the same time, the show was in l ine with Epson’s twin efforts to chal lenge tradit ional boundaries with the latest technology and support Singapore’s arts and design scenes. Projectors used range from 8,000 – 10,000 lumens, including the EB-Z10000, Epson’s f irst ultra-bright 10,000 lumens projectors, as well as the EB-Z8150, EB-Z8450WU and EB-Z8350W. In addit ion to equipment loan, Epson worked closely with the partners behind-the-scenes to cal ibrate the projections for the surfaces, as well as to changing weather condit ions.

“Façade projections in the Singapore arts scene are a r ising trend and they are very well-received by Singaporeans,” said Wil l iam Phuan, Director of The Arts House. “Epson is renowned for its projection technology and has been very supportive of the arts. They have worked closely with our operations team and the art ists to perfect the projections on our façade. The use of technology offers audiences a new and novel experience for them to interact with the arts, and we hope that this mult imedia l ight instal lat ion wil l engage and excite the Singapore audiences in l i terature by presenting this genre in new l ight.”

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Tan May Lin, General Manager of Epson Singapore (Sales Division), said regarding the col laboration: “2014 marks Epson’s 25th anniversary of the inception of our 3LCD projector technology. Coincidental ly, the Arts House celebrates its 10th Anniversary too this year. We are therefore del ighted to be a part of this t imely col laboration to mark a signif icant milestone for the local arts scene and Epson. We wil l continue to use our technology to enable creative applications in the arts scene and chart new frontiers in projection application.”

And of course, Brian was equally excited about the project: “Like any art ist, I hope they wil l feel inspired and excited by the whole experience, and take many pictures! Edge-blending technology and l ive performance is always quite tr icky, but I bel ieve that Epson and the whole team managed to pul l off quite a sophisticated and aesthetic experience within such a short t ime.”

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Now in its third edit ion, i Light Marina Bay 2014 continued to bring together one-of-a-kind l ight art instal lat ions from the world’s top l ighting art ists. Traxon, a global leader in sol id state l ighting and control systems and a subsidiary of OSRAM, was a sponsor for Asia’s only sustainable l ight art festival, which took place from 7 to 30 March at Singapore’s Marina Bay Waterfront Promenade.

Two unique l ight art instal lat ions featured at the festival – Joujou-Ours and Bedazzled – featured the creative use of simple yet f lexible l ight-emitt ing diodes (LED) l ighting solutions provided by Traxon and its control brand e:cue to i l luminate the waterfront.

Mr. Samuel Wu, President and Chief Executive Off icer of OSRAM Asia Pacif ic, said: “With over 100 years of experience, OSRAM has defined itself as the leading provider of cutt ing-edge l ighting solutions, with the focus on improving people’s l ives and creating beauty in internal and external environments. We are proud to be part of this year’s i Light Marina Bay 2014, as we are able to play a part in real ising the vision of these talented art ists, and aff irm our company’s core value of enabling l imit less exploration.”

As a col lective showcase of l ight art that features an international l ine-up of creative talents, the festival aimed to engage people through l ight art instal lat ions that are thought-provoking and inspir ing, while remaining l ight-hearted. The theme for this year’s i Light Marina Bay was Light+HeART.

Creating Light Art Through Innovative SolutionsThis year, i Light Marina Bay featured 28 innovative and environmental ly sustainable l ight instal lat ions from around the world. Traxon proudly sponsored two different art ists, Uno Lai Lighting Design and Meinhardt Light Studio, to help them real ise their creative l ighting concepts with Traxon Dot XL, String RGB and e:cue Butler XT2 l ighting solutions. From Joujou-Ours’ adorable toy bear l ights to Bedazzled’s starry night instal lat ion, each art ist creatively harnessed the power of l ight and transformed them into ingenious pieces of art.

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SINGAPORE WATERFRONT SHINES BRIGHT WITH TRAXON’S INNOVATIVE LIGHT FIXTURES

Photo Credit : Traxon Technologies/OSR AM

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Joujou-Ours by Uno Lai To Light Up Our Memories Most people would remember owning and playing with toy bears at one point in their l ives, hence the image of a toy bear remains a memory close to their hearts. Rekindl ing this memory, the Joujou-Ours l ight art instal lat ion comprised of giant toy bear heads l i t up using energy-eff icient LED l ights.

Joujou-Ours means “toy bears” in French. Each toy bear had its own personality, not just through the colour and effect of their l ights, but also through accents and accessories, such as hats, glasses and moustaches. Different toy bears displayed unique l ighting effects, and reacted to motion and touch through the use of motion sensors. Walking closer to different bears would tr igger l ighting effects, while touching their heads would tr igger alternate l ighting effects. With the help of Traxon Dot XL and e:cue Butler XT solutions, Uno Bear created a dynamic experience that was both nostalgic and heart-warming for visitors.

Uno Lai Design Group owner, Uno Lai, said: “We are honoured to be a part of i Light Marina Bay 2014. As a company that bel ieves in the power of good design, we support the festival’s message of sustainabil i ty through intel l igent and innovative l ighting designs. We are glad to have the opportunity to share our perspective on l ighting innovation, and Joujou-Ours is our take on how l ights can evoke emotion and warmth amongst people. The use of Traxon’s LED l ighting solutions within Joujou-Ours have helped us convey this message on a deeper level.”

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Bedazzled by Meinhardt Light Studio – Starry Starry NightsThe sight of thousands of vividly sparkl ing stars in the night sky is something almost impossible to witness for people l iv ing in densely-populated cit ies l ike Singapore, as a result of the presence of bright l ights emitted from buildings. Bedazzled aimed to bring people closer to the natural starry night sky that has been gradually lost due to l ight pol lution. Visitors were able to experience the wonder of being under a blanket of stars against a dark sky that also featured animated constel lat ions.

To re-create the starry night sky, two large umbrel las were equipped with Traxon Dot XL and String RGB system to form a bedazzl ing RGB LED screen that i l luminated twelve animated constel lat ions. For pre-programmed effects of the individual star signs, e:cue Butler XT2 and Butler S2 were combined and connected via a network switch to provide DMX control signals to the RGB LED screen. This resulted in a visual ly-arresting display of twinkl ing l ights – a simple, yet creative, way of mimicking nature’s beauty.

i Light Marina Bay 2014Besides l ight art instal lat ions, visitors to i Light Marina Bay 2014 also enjoyed an array of complementary events, public programmes and fun activit ies that were l ined up over the four weekends. These included free guided tours, outdoor movie screenings and entertaining performances, outdoor food spaces, educational talks and workshops, and created for visitors a dazzl ing, diverse and enriching experience.

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Throughout the month of March, visitors at the Singapore ArtScience Museum were treated to a beautiful visual display of pop-art, entit led Celebration of Life, as part of the i Light Marina Bay 2014 event – Asia’s only sustainable l ight art festival. Singaporean art ist, Justin Lee, col laborated with Marina Bay Sands and Panasonic Systems Asia Pacif ic to bring this 3D projection-mapping showcase to l i fe.

The instal lat ion was a playful, tongue-in-cheek commentary on the role and values of tradit ional Asian culture in contemporary society. Through the use of pop-art as a playful medium, this instal lat ion was a celebration of Asian values in the context of a modern society. In this 3D projection showcase for the ArtScience Museum, Justin playful ly blended tradit ional Eastern iconography with modern-day symbols of our global capital ist culture. This approach suggested cultural resi l ience – the abi l i ty of Asian culture to survive, to withstand, to endure and to adapt to the changing ways of contemporary society.

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PANASONIC CELEBRATES LIFE AT THE SINGAPORE ARTSCIENCE MUSEUM

Photo Credit : Panasonic Systems Asia Pacif ic

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“Singapore is a young nation that has a blend of Eastern and Western culture – sort of l ike a marriage,” explained Justin, who has been an art ist for the past 12 to 13 years. “This embodiment forms much of the inspiration behind my art. So I think my work is suited for this project because it involves our country and its culture – from the way we talk to the way we dress. I think it’s good to play a part in this celebration of l i fe.

This is also a chal lenge for me as an art ist because this would be the f irst t ime I’m using my motifs and icons and transforming them into moving images. It helps to extend my body of work to another level.”

Anyone who has ever seen the ArtScience Museum would know of how unusual this bui lding is – its façade has a unique shape fashioned after lotus petals. In addit ion, the Marina Bay is located directly in front of it. These two factors posed quite a chal lenge for the creative team because both the shape and location of the museum somewhat l imited the space for projector instal lat ion. The instal lers had to f igure out how and where to place the projectors in order to ensure optimal projection onto the museum’s unusual façade.

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Such a chal lenging requirement meant the technical/system engineers from Dorier Asia Pacif ic Pte Ltd had to use the strongest possible projectors to ensure the moving images projected were clean, crisp and accurate – in came Panasonic’s PT-DZ21K 3-Chip DLPTM f lagship projectors. Boasting a brightness of 20,000 lumens, the PT-DZ21K ensured high brightness and picture qual ity, while also enabling a host of creative capabil i t ies for the project organisers. In addit ion, the wide range of avai lable lenses al lowed the PT-DZ21K to project over a variety of distances, which was ideal for this instal lat ion considering the museum’s location – r ight next to the bay – and unusual shape.

There were 16 projectors in total, which were grouped and strategical ly placed in three specif ic locations so as to project the moving images perfectly onto each of the three odd-shaped petals that were used in the instal lat ion. Seven of the projectors were mounted on the other side of the Marina Bay to enable long-distance projection across the body of water.

“This projector is l ight-eff icient and consists of a unique quad-lamp system, which results in lower power consumption and longer l i fespan,” explained Hirotatsu Asai, Manager of the Professional Audio Video Department at Panasonic. And it was this l ight-eff icient qual ity, he continued, that proved suitable for the theme of the i Light Marina Bay 2014 festival, which cal led for sustainable l ight art instal lat ions.

Using the ET-D75LE30 enabled long-distance project ion

across the Mar ina Bay.

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Another technical feature to this projector is its abi l i ty to project images in portrait mode. Typical projections are often on a landscape orientation, but this was not the case for the instal lat ion as the petals of the museum are long. This particular function was one of the reasons the PT-DZ21K was chosen for this project as it made it possible to cover the entire area of each petal. Prior to the off icial launch of the instal lat ion, the technical/system engineers had to acquire the layout of the museum from Marina Bay Sands and perform grid al ignment work by using lasers to project onto the museum’s outer surface. This was to al low them to better estimate the curvature of the façade. It was then that they could decide how many projectors were required and where to place them to ensure good quality images and high brightness. For this showcase, Panasonic also used

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