contact - lorchestreparfum€¦ · rose trombone an insolent rose. sensual, clean and aldehydic...

CONTACT

PIERRE GUGUEN – FOUNDER

[email protected]

+33 6 59312797

CONFIDENTIAL PRESENTATION

PROPERTY OF L’ORCHESTRE PARFUM

Alexander Scriabin (1872-1915)

Russian Composer & Pianist.

A virtuoso that experienced synesthesia.

While he played music, he could also see colours and feel other physical senses.

He spent his life trying to produce his « Mysterium », a unique performance including music,

scent, dance, and light where every spectator would be also an actor.

An amazing & avant-garde polysensorial experience.

Unfortunately, he passed away before he could realise his « Mysterium »

100 years later

The most prestigious music instrument makers, perfumers and musicians

have met to interpret his amazing polysensorial vision.

For the first time, music sublimates the most beautiful perfume notes.

New notes. New chords. New harmony.

« Une nouvelle alchimie » between music instruments’ raw essence (cedar wood of flamenco guitar, copper of a trombone)

and the most beautiful perfume notes (rose, incense, leather…) created by two talented parfumeurs and interpreted in music by five famous virtuosos.



Our musical fragrances were born in the most prestigious music maker’s ateliers of Paris.

THE MUSIC OF FRAGRANCE

Hand-crafted olfactory compositions

Fragrances to smell and listen to

Duo of Perfumers : Anne-Sophie Behaghel & Amélie Bourgeois

Collaboration with musical instrument makers

Perfumes interpreted in music by 5 virtuosos

Handmade & fair fragrances

Fragrances created in Paris, made in Grasse

Bottles manualy lacquered by Carrafont 'Entreprise du Patrimoine Vivant’

100% natural beet alcohol, produced and distilled in France

« Give children a chance to study music » - Sponsorship of Démos project



THE MUSIC OF FRAGRANCE

Hand-crafted olfactory compositions

Flamenco Néroli

A luminous néroli. Vibrating, citrusy and woody

Thé Darbouka

An imaginary tea. Elusive, sweet and spicy

Rose Trombone

An insolent rose. Sensual, clean and aldehydic

Encens Asakusa

A mystical incense. Bewitching, powdery and woody

Cuir Kora

A mirage leather. Wild, woody and spicy

Flamenco Néroli

SEVILLE

Gardens of the Alcazar Palace. Evening walk guided by the subtle arpeggios of a flamenco guitar

A luminous néroli. Vibrating, citrusy and woody

Main notes : Néroli, Bergamot, Bigarade, Ginger, Jasmine, Cedar Virginia, Cedar Atlas

Composed by perfumer ANNE-SOPHIE BEHAGHEL, interpreted by MATHIAS BERCHADSKY

Listen to the fragrance on the link below

https://www.youtube.com/watch?v=EtSrg805Pv0

https://www.youtube.com/watch?v=EtSrg805Pv0

Thé Darbouka

SAHARA

Desert. Dawn coloured by the nomadic rhythm of a darbouka

An imaginary tea. Elusive, sweet and spicy

Main notes : Bergamot, Caraway, Candied Fruits, Immortal, Oud, Cocoa, Styrax

Composed by perfumer AMELIE BOURGEOIS, interpreted by NICOLAS LEROY


https://www.youtube.com/watch?v=pl6JgwuKO7c

https://www.youtube.com/watch?v=pl6JgwuKO7c

Rose Trombone

HARLEM

Jazz Club. Exchange of magnetic glances during a torrid solo trombone

An insolent rose. Sensual, clean and aldehydic.

Main Notes : Rose, ‘Clean’ notes, Pear, Vanilla, Sandalwood, White Musk, Rum

Composed by perfumer ANNE-SOPHIE BEHAGHEL, interpreted by NICOLAS BENEDETTI


https://www.youtube.com/watch?v=xSLbU6q0elM&t=8s

https://www.youtube.com/watch?v=xSLbU6q0elM&t=8s

Encens Asakusa

TOKYO

Holy temple. A winter’s prayer answered by the serene notes of a koto

A mystical incense. Bewitching, powdery and woody

Main notes : Olibanum Incense, Pink Berries, Cypress, Iris, Violet, Myrrh, White Musk

Composed by perfumer AMÉLIE BOURGEOIS, interpreted by FUMIE HIHARA


https://www.youtube.com/watch?v=PvPqDignqjU&t=31s

https://www.youtube.com/watch?v=PvPqDignqjU&t=31s

Cuir Kora

CASAMANCE

Peaceful Savannah. Beginning of ceremony lulled by the magical harmony of a kora

A mirage leather. Wild, woody and spicy

Main notes : Mango, Cardamom, Elémi, Leather, Labdanum, Pallisander wood, Benjoin

Composed by perfumer ANNE-SOPHIE BEHAGHEL, interpreted by CHEIKH DIALLO


https://www.youtube.com/watch?v=CCTg9drlK4k&t=63s

https://www.youtube.com/watch?v=CCTg9drlK4k&t=63s

« Un vrai Orchestre polysensoriel »

Discover an extract of the first polysensory performance of L’ORCHESTRE PARFUM ‘Concert parfumé et dessiné’ https://www.youtube.com/watch?v=6g63HXn3qoY&feature=youtu.be

Live in Paris, Atelier Malty, November 9th 2017

Nicolas Benedetti, Mathias Berchadsky, Cheikh Diallo, Nicolas Leroy.

https://www.youtube.com/watch?v=6g63HXn3qoY&feature=youtu.be

Tribute to artesany

Bottles manualy lacquered by Carrafont 'Entreprise du Patrimoine Vivant’

A musical bottle

The shape and color are inspired from the inkwell, the source of every artistic creation.

The cap, just like the finest guitars, is made of solid ash wood. The copper ring celebrates unforgettable trombone and saxophone’s melodies.

A POSITIVE IMPACT

Minimize CO2 print

100% natural beet alcohol, Made In France

Enhance french artesany

Bottle, display

Giving back

Sponsor « Démos » La Philarmonie Paris

http://demos.philharmoniedeparis.fr

COMMUNICATION

Tribute to the « music maker’s atelier » universe



COMMUNICATION

We placed Digital at the heart of our Communication strategy proposing luxurious lifestyle and institutional contain on Instagram and Facebook.

COMMUNICATION

Our objective is to propose high quality & innovative contain.

Here for example, Instagram & Facebook Stories ‘La quête de l’OUD’ in the Dubaï old Souks.

COMMUNICATION

As a result, a beautiful community of influencers was born, sharing their love for music & parfum.

This great energy creates excitment among niche perfume clients & willigness to discover the brand via e-sampling & in-store.

COMMUNICATION

We had the honnor to appear in some of the most prestigious perfume blogs and press titles since launch.

http://parfumista.net/2018/02/parfums-et-musique/

http://scentandflavor.com/2018/02/15/lorchestre-parfum/

http://www.lemonde.fr/m-styles/article/2018/01/03/les-parfums-se-mettent-au-diapason_5237231_4497319.htmlPress & online article in M Le Monde

December 2017

https://www.fragrantica.com/news/L-Orchestre-Parfum-The-Music-in-Fragrances-10480.htmlTraduced in 3 languages

http://shadybird.fr/lorchestre-parfum/

http://parfumista.net/2018/02/parfums-et-musique/http://scentandflavor.com/2018/02/15/lorchestre-parfum/http://www.lemonde.fr/m-styles/article/2018/01/03/les-parfums-se-mettent-au-diapason_5237231_4497319.htmlhttps://www.fragrantica.com/news/L-Orchestre-Parfum-The-Music-in-Fragrances-10480.htmlhttp://shadybird.fr/lorchestre-parfum/

L’ORCHESTRE PARFUM WEBSITE

The brand universe and musics are also available on our official Website & E-Boutique

http://www.lorchestreparfum.com/

http://www.lorchestreparfum.com/

POINT OF SALE

Create the luxurious « music maker’s atelier » in all Parfumeries



« Valentine’s day windows animation » at Jovoy Paris from february 5th until february 19th 2018

LUXURIOUS POINT OF SALE BRAND ANIMATION

Point of sale Glorifier made with raw atelier wood and luxurious laquered wood. Logo engraved in gold by the hand of a french artesan©



100ML BOTTLE

RRP

RRP FRANCE : 140€

RRP UK : £129

RRP RUSSIA : 12.000 RUB

RRP DUBAI : 722 AED



« La Répétition » SAMPLE KIT

Try all our musical fragrances (5 x 2ml)

LA REPETITION 5 x 2ml

RRP FRANCE : 18€

CONTACT

PIERRE GUGUEN – FOUNDER

[email protected]

+33 6 59312797



contact - lorchestreparfum€¦ · rose trombone an insolent rose. sensual, clean and aldehydic...

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