consumers of country music
TRANSCRIPT
Consumers of Country Music
Arthur Crossin
CMA 2013
In 2013 the CMA Awards was the most social show of the year. The ceremony drew in over 1.67 million tweets. It completely dominated the time slot on TV and surged double digits in overall viewers for the evening, finishing first in all key Adult and Teen demographics. In the Mid-West Country Music dominates in ticket / merchandise sales and album purchases as well. There are an astounding 102 million Country Music consumers in the United States, and Country Music is the No. 1 reported format for audiences spanning in age from 18 to 54.
The mid-west united states is a massive and influential cultural segment, comprised of the Southwest, Midwest, and parts of the Southeast. Its members are bound together by their strong values: faith (not religion), community, and family – all of which directly influence buying decisions, brand loyalty, and attitudes towards brands.
Forbes
Forbes
This was a survey conducted by CMA that discussed the health trend of Country music enthusiasts. This would be useful as it would add to knowledge of my sample audience meaning I can make articles relative to my piece with information that would appeal to persons in that particular group.
