Consumers.Behaviours. Media consumption. Reach. Impact.

The average lengthwatched of a single online video

2.7 minVIDEO HOLDS ATTENTION

Source: Forbes, Video in the C-Suite

Italy

4h29France

4h04Spain

3h59Germany

4h00

TV is at the coreof the Total Video day across Europe

Cross Platform Viewing Time by Country in Minutes per Person per Day. Source: IHS Markit 2019. Reference, BARB, Médiamétrie, AGF, Auditel, Kantar Figures base set to 120 minutes for illustration

United Kingdom

4h00

LIVE TV

84%LIVE TV

85%LIVE TV

90%LIVE TV

91%LIVE TV

70%

Total Video Consumption

Linear PVR time-shifted Pay TV VOD Online long-form Online short-form

Worldaverage dailyviewing time

2h55

TV is the global consumption platform for video

Source: Médiamétrie, Eurodata TV, One TV Year in the World 2019.

30 min. or more above average

0 to 30 min. above average

0 to 30 min. below average

30 min. or more below average

n.a.

Countries viewing timevs. world average

NorthAmerica

3h54

SouthAmerica

3h40

Europe

3h45

Africa

3h38

Middle East

3h46

Asia

2h28

Oceania

2h21

5

The explosion of mobile video consumptionwill continue

TIME SPENT WATCHING ONLINE VIDEO (AVERAGE PER DAY)

Source: Zenith, Online Video Forecasts 2019

Desktop/non-mobile+22 min vs 2012

0h31

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Mobile devices

+49min vs 2012

0h53

Mobile devices

+1h vs 2012

1h04

Towards a new balance in video consumption

Viewers per platform, US (monthly users in % of total)

7

25%

45%

65%

85%

2014 2016 2018 2020 2022 2024 2026 2028 2030 2032

E-Marketer, Global Video Report, 2019

Industry.Revenues. Alliances. Talents. Tech.Trust.

Total advertisingexpenditure 2020

US$

513.4 bn+7.7% vs 2018

The global Total Video adspend reality2018 vs 2020

Gross Global AdSpend (in US$ million). Source: Zenith, Advertising Expenditure Forecasts, June 2018. Figures for worldwide consist of 46 countries.

ONLINE DISPLAY

2020 4.7 bn

PRINT

OOH

RADIO

CINEMA

2020 36.2 bn

2020 42.5 bn

2020 61.9 bn

2020 120.3 bn

TOTAL VIDEOTELEVISION ONLINE VIDEO

2020 189.4 bn 2020 57.3 bnTOTAL VIDEO 2020 246.7 bn

80%of US Marketers will reduce

ad spending withpublishers including brand

unsafe environment

54%of US Marketers will

increase investment withbrand safe publishers

Source: Society for New Communications Research of the Conference Board (SNCR) December 2017

TOWARDS

MarketersAttitude

Brand Safety

Content alliances

European alliances leveraging synergiesMaximise reach. Develop products. Simplify access.

Tech platformalliances

Cross mediacommercial

alliances

Creativity.Identities.Life cycles.Trends.Integration.Data.Artificial intelligence.

Facts based creativitylisten to social platforms to anticipate the trendsYOUTUBE VIEWS MILLENIALS VS GENERATION Z

Source: Tubular insights 2018

Millenials – 25-35 Generation Z – 7-24

SPORTS2.2x in Germany

TRAVEL2x in UK

EDUCATION6x in France

FASHION1.4x in UK

BEAUTY1.75x in UK

Gaming: 1.5x in the Nordics1.7x in Australia

Content diversityis key in Europe

Genre mix of the top 500 programmes by audience on all individuals, in 2018. Source: Eurodata TV, local institutes, January-December 2018, all day, Mon-Sun

MOVIES

SPORTS

ENTERTAINMENT

SERIES

NEWS

FranceNews

53.7%

United KingdomSeries

70.3%

GermanySports

37.8%

South BelgiumNews

77.9%

NetherlandsNews

46.5%

North BelgiumSeries

49.8%

SpainNews

38.4%

ItalySeries

46%

Sustainable success of TV content:both trendy & timeless

ITALYMontalbanoRAI 1Since 1999

GERMANYGute ZeitenSchlechte ZeitenSince 1992

UNITED KINGDOMCoronationStreetSince 1960

FRANCEL’amour est dans le préSince 2006

NETHERLANDSExpeditieRobinsonSince 2000

20 YEARS 27 YEARS 59 YEARS 13 YEARS 19 YEARS

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