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Page 1: CONSUMER TO CONSUMER. Types of E-commerce Classified by nature of market relationship Business-to-Consumer (B2C) Business-to-Business (B2B) Consumer-to-Consumer

CONSUMERTO

CONSUMER

Page 2: CONSUMER TO CONSUMER. Types of E-commerce Classified by nature of market relationship Business-to-Consumer (B2C) Business-to-Business (B2B) Consumer-to-Consumer

Types of E-commerceClassified by nature of market relationshipBusiness-to-Consumer (B2C)Business-to-Business (B2B)Consumer-to-Consumer (C2C)

Classified by type of technology usedPeer-to-Peer (P2P)Mobile commerce (M-commerce)

Page 3: CONSUMER TO CONSUMER. Types of E-commerce Classified by nature of market relationship Business-to-Consumer (B2C) Business-to-Business (B2B) Consumer-to-Consumer

Slide 1-3

Major Types of E-commerce

Page 4: CONSUMER TO CONSUMER. Types of E-commerce Classified by nature of market relationship Business-to-Consumer (B2C) Business-to-Business (B2B) Consumer-to-Consumer

Consumer-to-Consumer (C2C) E-commerce

It facilitates the online transaction of goods or services between two peoples.

However, there is not visible intermediary involved, but the parties cannot carry out the transactions without the platform, which is provided by the online market such as eBay.

Examples: Advertisement of personal services over the

internet. Selling of knowledge and experts online.

Page 5: CONSUMER TO CONSUMER. Types of E-commerce Classified by nature of market relationship Business-to-Consumer (B2C) Business-to-Business (B2B) Consumer-to-Consumer

C2C e-commerce In the C2C e-commerce, the consumer lists

items for sale with commercial auction site. The participants in C2C ecommerce are

unknown, not trusted parties to sell goods and services to another one.

Example of C2C ecommerce web is eBay, where consumers sell their goods and services to other consumers;

And PayPal (instead of purchasing goods and services directly from the unknown, entrusted seller, the buyer can send money to the PayPal.

Then the PayPal notifies the seller that they will hold the money for them until the goods have been shipped and accepted by the buyer).

Page 6: CONSUMER TO CONSUMER. Types of E-commerce Classified by nature of market relationship Business-to-Consumer (B2C) Business-to-Business (B2B) Consumer-to-Consumer

Websites engaged in C2C

ebay.com ICQ.com MSN.com bidorbuy.com

Page 7: CONSUMER TO CONSUMER. Types of E-commerce Classified by nature of market relationship Business-to-Consumer (B2C) Business-to-Business (B2B) Consumer-to-Consumer

P2P P2P peer to peer technology enables internet users

to share files and computer resources directly without having to go through a central web server.

Napster.com which was established to aid Internet users in finding and sharing online music files known as MP3 files is perhaps the most well known example of peer to peer e-commerce.

Page 8: CONSUMER TO CONSUMER. Types of E-commerce Classified by nature of market relationship Business-to-Consumer (B2C) Business-to-Business (B2B) Consumer-to-Consumer

M-CommerceMobile commerce refers to the use of wireless

digital devices to enable transactions on the web. They utilize wireless networks to connect cell phones and handheld devices such as:

Cellular phonesHand-held computers such as palmtops,

tablets PCsMessaging/pager devicesPersonal digital assistants (PDAs)