consumer pschychology last one
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Consumer Psychologie
Presented by :
Edmond , Mohammed & Abderafii .Supervised by : Miss Bouchra Kachoub
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Why study Consumer Pschychology?
*Motivation, Ability and Opportunity*Attention and Perception
*Categorize and Comprehension Information*Changing Attitudes
*Retrieving Memories
Plan
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Why study it ?
• Study Consumer Pscychology is to Understand Consumer Behaviour through the fators which influenced his/her pscychology
• The final Objective is to meet the consumer requirement and attract more Consumer
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Motivation,Ability and Opportunity• Motivation: what Move people to
Action=Need -Example: A person who is hungry will look for buying food Self-
actualisation
Esteem
Belongingness
Safety
Phisiological
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• Ability: make a choice based on having knowledge about something . -Example: An outgoing person who hasa great experince of Nightclub has the ability to decide which one to go
• Opportunity are choices which offered to us
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Exposure ,Attention and Perception
• Example: Mr Le Coq,French people who want
to on Safari in Africa will make sure to expose to,perceive , attend any information he/she think is revelant to make the decision
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Categorize and Comprehension Information
• Example: After Finding this Information , Mr le
Coq is going to categorize and comprehend information that he has and may infer that going in South Africa Safari is reasonable seeing the price that an agency of travel has
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Changing attitudes •Mr le Coq is going to form a strong idea about this alternative by analyzing every single aspect of that .Mr Le Coq may changed his attidude about this alternative.
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Forming and Retrieving Memories
•Mr le Coq may forget some information that he uses to form his attitude about this alternative later because of his memory
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References•Wayne,D.H.,Deborah,J.M.,2008.Consumer Behavior : SOUTH –WESTERN CENGAGE Learning
• Johan,S.Ed.,2004.Introduction To Marketing. Cape Town:JUTA Academic
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VIDEO
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Questions :• What are the factors that affect
consumer Behaviour?• Do you think that consumer always
behave like that before making a choice?• Why it is important to study
Consumer pschychology?
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Activity
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•Thank you for your attention