consumer products catalog...of the window cleaning products sale—add poles, scrubbers and soap to...
TRANSCRIPT
Consumer Products Catalog
Squeegees represent just 25%
of the window cleaning products
sale—add poles, scrubbers and soap
to compound profitability.
Squeegees25%
Poles, Scrubbers,Accessories
75%
When you partner with Ettore, you have the strength of the category leader
behind you. From a patented squeegee design invented in 1936, Ettore has
grown to become the leading brand of
window cleaning tools sold at retail
today. We offer a complete program
to help you generate add-on sales for
increased profitability.
We continue to drive the category
with a commitment to innovation.
The Best Selling Brand in America.
A full complement of windowcleaning tools delivers four times the selling power.
1
We Created the Category.
Table of ContentsSqueegees & Washers . . . . . . .3
Combination Tools . . . . . . . . . .5
Shower Squeegees . . . . . . . . . .6
Grip’n Grab® . . . . . . . . . . . . . . .7
Extension Poles . . . . . . . . . . . .8
Floor Squeegees . . . . . . . . . . . .9
Automotive . . . . . . . . . . . . . . .11
Accessories . . . . . . . . . . . . . .12
Merchandising . . . . . . . . . . . .13
Exclusive ergonomic designs in consumer-tested colors, “lifestyle”
packaging that communicates product benefits and more. All made
to professional quality standards backed by our 100% unconditional
guarantee for the highest level of consumer satisfaction.
2
Professional window cleaners
prefer Ettore rubber for
quality and consistency
over any other brand.
The precision cut square
edge dries glass to a perfectly clean,
streak-free shine.
The Professional’s Edge Since 1936.
3
ProGrip High Performance Squeegee• Our top-of-the-line squeegee• Replaceable, professional grade
rubber blade• Ergonomic handle• Rubberized comfort grip
The Secret is in the Rubber.
Squeegees & Washers
All Purpose Squeegee• Economical• Streak-free rubber blade• High-impact plastic handle• Lightweight
Mighty Window Washer• Removable, machine washable cover• Tapered, ergonomic handle• High-impact plastic
ProGrip High Performance Squeegee
12" . . . . . . . . . . . . . . . . . . . . .60012
18" . . . . . . . . . . . . . . . . . . . . .60018
Solid Brass Window Squeegee
6" . . . . . . . . . . . . . . . . . . . . . .10006
8" . . . . . . . . . . . . . . . . . . . . . .10008
10" . . . . . . . . . . . . . . . . . . . . .10010
12" . . . . . . . . . . . . . . . . . . . . .10012
14" . . . . . . . . . . . . . . . . . . . . .10014
16" . . . . . . . . . . . . . . . . . . . . .10016
18" . . . . . . . . . . . . . . . . . . . . .10018
Stainless Steel Window Squeegee
6" . . . . . . . . . . . . . . . . . . . . . .11106
8" . . . . . . . . . . . . . . . . . . . . . .11108
10" . . . . . . . . . . . . . . . . . . . . .11110
12" . . . . . . . . . . . . . . . . . . . . .11112
14" . . . . . . . . . . . . . . . . . . . . .11114
16" . . . . . . . . . . . . . . . . . . . . .11116
All Purpose Squeegee
8" . . . . . . . . . . . . . . . . . . . . . .17008
12" . . . . . . . . . . . . . . . . . . . . .17012
16" . . . . . . . . . . . . . . . . . . . . .17016
ProGrip High Performance Washer
10" . . . . . . . . . . . . . . . . . . . . .63010
14" . . . . . . . . . . . . . . . . . . . . .63014
18" . . . . . . . . . . . . . . . . . . . . .63018
Mighty Window Washer
10" . . . . . . . . . . . . . . . . . . . . .50010
14" . . . . . . . . . . . . . . . . . . . . .50014
18" . . . . . . . . . . . . . . . . . . . . .50018
Replacement Washer Cover
10" (not shown) . . . . . . . . . . . .53010
Professional Window Cleaning Kit
10" washer/12" squeegee
(not shown) . . . . . . . . . . . . . . .04991
Replacement Rubber
18" (not shown) . . . . . . . . . . . .20018
ProGrip Washer• Our top-of-the-line washer• Premium microfiber
washer sleeve• Superior water retention and
excellent dirt absorption• Rubberized comfort grip
Stainless Steel Window Squeegee• Professional quality, lightweight• Replaceable, professional grade
rubber blade• Rust proof stainless steel• The original squeegee
Solid Brass Window Squeegee• Professional quality• Replaceable, professional grade
rubber blade• Rust proof brass• The original squeegee
4Squeegees & Washers
Research shows that women influence the
majority of home improvement purchase
decisions today. Target this important
consumer segment with products that
provide fashion and function.
Products with Female Appeal.
Complete Window Washer• Squeegee and washer all-in-one tool• Most convenient for high
reach cleaning• Streak-free rubber blade• Removable, machine washable cover• Attaches easily to threaded or
tapered extension pole
Window Wand• Squeegee and washer all-in-one tool• Long lasting silicone rubber blade• Removable, machine washable cover• Rust-proof aluminum pole extends to 5'• Foam grip for comfort• Translucent blue head
5Combination Tools
Color and Design Attract
Consumer Attention.
Shower Sweep®• 11" coextruded plastic blade for
streak-free cleaning• All plastic construction won't scratch
surfaces• High impact plastic tapered handle• Available in white or designer colors
Cleaning Critters—Dolphin• Same great features as Duck Cleaning
Critter in a fresh new design
Cleaning Critters®—Duck• 9" rubber blade helps keep shower
doors spot free• Rubberized handle for no-slip grip• High impact plastic won't shatter
or break• Brightens bath décor• Great for kids
Window Wand
10" . . . . . . . . . . . . . . . . . . . . .15060
Complete Window Washer
10" . . . . . . . . . . . . . . . . . . . . .15010
Cleaning Critters Shower Squeegees
Duck, 9" . . . . . . . . . . . . . . . . .14150
Dolphin, 9" . . . . . . . . . . . . . . . .14155
Fish, 9" (assorted) . . . . . . . . . .14160
Shower Sweep
White, 11", blister card . . . . . . .14100
White, 11", non-blister card . . .15100
Aqua, 11", non-blister card . . . .15101
Lilac, 11", non-blister card . . . .15102
Assorted, 11", non-blister card . .15103
Shower squeegees are avail-able in pre-loaded clipstrips. Please refer to pricelist for more details.
Cleaning Critters—Fish(assorted colors)• Same great features as Duck Cleaning
Critter in a fresh new design• Packed in assorted colors as shown
6 Shower Squeegees
Help your customers extend their reach, high and low,
safely and easily. Once they pick up the Grip’n Grab, they
won’t put it down. This multi-purpose pick-up
and clean-up tool is great for use in the
home, around the yard, for the physically
disabled, even adopt-a-highway.
Reach More Customers.
Grip’n Grab®• Extends reach by 3 feet• Comfort grip reduces repetitive motion fatigue• Rubberized jaws securely hold up to 5 lbs.• Rust-proof for outdoor use• Sleek profile reaches into tight spaces
7Grip ’n Grab
Tools Designed for Safety—
No Need for Ladders
Articulating head reaches
tight spaces
Rubberized jaws grab and hold
small objects
Grip’n Grab
36" . . . . . . . . . . . . . . . . . . . . .49036
REA-C-H Extension Poles
4' . . . . . . . . . . . . . . . . . . . . . .42004
8' . . . . . . . . . . . . . . . . . . . . . .42008
12' . . . . . . . . . . . . . . . . . . . . .42012
16' . . . . . . . . . . . . . . . . . . . . .42016
Angle Adapter
Universal . . . . . . . . . . . . . . . . .48520
Our Pole Does It All.More than window cleaning, our REA-C-H Extension Pole
is up to a wide variety of tasks. The standard threaded
tip works with paint rollers and dusters while the universal
taper is compatible with most window cleaning tools.
Angle Adapter• Adds versatility to
standard pole tip• Adjusts to any angle
for hard-to-reach areas• For use with threaded
handle tools• Durable plastic
construction
RE-A-C-H® Extension Poles• Heavy gauge rust-proof aluminum tubing for durability• Fluted for added strength and better gripping when wet• Easily extends to desired length with fast open/close tapered
clamp design • Threaded tapered tip holds a variety of tools• Hang hole for convenient storage
Window Cleaning Painting Dusting
8 Extension Poles
Our line-up of floor squeegees offers options for a variety of
surfaces and applications, from building cleanup to factories and
floods. Don’t wait for a disaster—great around the house for
decks, patios and garage floors.
Deck, Patio & Garage.
Wipe ’n Dry Floor Squeegee• Dual, closed-cell foam rubber blade• Great for tile, grout, brick and other
uneven surfaces • Ideal for spreading sealants and coatings• Most economical floor squeegee• Available with or without handle• Uses #1628 handle
9Floor Squeegees
An Outside Opportunity.
Wipe ’n Dry with Brush• Dense closed-cell natural DURA-FLEX™ rubber blade• Nylon bristle brush welded for durability• Great for tile, grout, brick and other uneven surfaces • Includes 56" white steel handle• Ideal for decks and patios
Wipe’n Dry Floor Squeegee18", with 54" wooden handle (shown) . . .6105418" . . . . . . . . . . . . . . . . . . . . .6101822" . . . . . . . . . . . . . . . . . . . . .6102230" . . . . . . . . . . . . . . . . . . . . . .1639
Wipe’n Dry Floor Squeegee w/Brush18", with 56" handle . . . . . . . . . . . .48240
Industrial Duty Steel Straight FloorSqueegee24", with wood handle . . . . . . . . . . .54444
Industrial Duty Steel Straight FloorSqueegee24" . . . . . . . . . . . . . . . . . . . . .5402436" . . . . . . . . . . . . . . . . . . . . .54036
Industrial Duty Steel Curved FloorSqueegee24" . . . . . . . . . . . . . . . . . . . . .5452436" . . . . . . . . . . . . . . . . . . . . .54536
Heavy Duty Aluminum Straight FloorSqueegee18" . . . . . . . . . . . . . . . . . . . . .5501824" . . . . . . . . . . . . . . . . . . . . .5502430" . . . . . . . . . . . . . . . . . . . . .5503036" . . . . . . . . . . . . . . . . . . . . .55036
Heavy Duty Aluminum Curved FloorSqueegee24" . . . . . . . . . . . . . . . . . . . . .5503930" . . . . . . . . . . . . . . . . . . . . .55040
Heavy Duty Aluminum Super CurvedFloor Squeegee (not shown)
30" . . . . . . . . . . . . . . . . . . . . .55037
Replacement Rubber for IndustrialDuty Floor Squeegees (not shown)
24" . . . . . . . . . . . . . . . . . . . . .5442436" . . . . . . . . . . . . . . . . . . . . .54436
Replacement Rubber for Heavy DutyFloor Squeegees (not shown)
18" . . . . . . . . . . . . . . . . . . . . .5601824" . . . . . . . . . . . . . . . . . . . . .5602430" . . . . . . . . . . . . . . . . . . . . .5603036" . . . . . . . . . . . . . . . . . . . . .56036
Wood Floor Squeegee Handles (not shown)
1" x 54" . . . . . . . . . . . . . . . . . .16281-1/8" x 60" . . . . . . . . . . . . . . .1629
Floor squeegees sold without handles unless indicated.
Heavy Duty Aluminum Floor Squeegee —Straight or Curved• Rust-proof and lighter weight• Pivoting head allows for push-pull
movement• Replaceable rubber blade• Moves large quantities of water and
other fluids• Uses #1628 wood handle
Industrial Duty Steel Straight Floor Squeegee w/Wood Handle• Galvanized steel construction resists corrosion• Scraping edge for removing debris, sludge, ice and snow• Replaceable chemical-resistant Neoprene blade • Moves large quantities of water and other fluids• Includes 60" wood handle
Industrial Duty Steel Floor Squeegee — Straight or Curved• Galvanized steel construction resists corrosion• Scraping edge for removing debris, sludge,
ice and snow (straight only)• Replaceable chemical-resistant
Neoprene blade • Moves large quantities of water and
other fluids• Uses #1629 wood handle
10 Floor Squeegees
Capture your share of this high volume segment with our fast
moving, impulse sale items. Great for a wide variety of uses
from auto and RV care to boat maintenance.
Auto-matic Sales.
Extend-A-Flo® Wash Brush• Pole extends to 6'• Soft bristles safe for
clear-coat paint• Foam grip for comfort• Connects to standard
garden hose• Built-in shut-off valve
11Automotive
High Frequency of Usage Auto Squeegee
• Light weight metal head
• Durable rubber blade• Tough nylon netting for easy
bug removal
Acrylic Squeegee• Great for auto, boat or home• Compact size fits
in glovebox or console
• Economical
Telescopic Auto Squeegee• Pole extends to 7'• Rust proof powder coated
aluminum pole• 10" head with durable
nylon scrubber• Foam grip for comfort
Extend-A-Flo
6' length . . . . . . . . . . . . . . . . .59072
Telescopic Auto Squeegee
10" head/7' length . . . . . . . . . .59084
Auto Squeegee
8" head/16" length . . . . . . . . . .59016
8" head/24" length . . . . . . . . . .59020
10" head/24" length . . . . . . . . .59024
Auto Squeegee Replacement Head(not shown)
10" . . . . . . . . . . . . . . . . . . . . .59010
Acrylic Squeegee
6" head . . . . . . . . . . . . . . . . . .17006
Squeegee-Off Soap
16 oz. . . . . . . . . . . . . . . . . . . .30116
Buckets
3-1/2 Gallon Bucket . . . . . . . . .82222
6 Gallon Super Bucket . . . . . . .81111
MicroSwipe Cloth
16" x 20" . . . . . . . . . . . . . . . .844453-1/2 Gallon Bucket• Sized for 10" washer• Perfect for storing tools when not in use• Multi-purpose, low profile design
Super Bucket with Handle• 6 gallon capacity• Accommodates 18" washer• Heavy duty plastic design
Squeegee-Off® Window Cleaning Concentrate• Professional formula• Dissolves tough dirt, grease and grime• Ammonia free• Biodegradable
Round out your program and increase your register ring. Turn your window
cleaning department into a one stop shop with everything your customers
need in one convenient location.
Complete the Sale.
MicroSwipe Cloth• Premium quality, plush terry microfiber • Extra large 16" x 20" size• Cleans without chemicals• Works wet or dry• Super absorbent - holds up to 6 times
its weight in water
12 Accessories
Proven Point-of-Sale Power.Merchandising
that DrivesSell-Thru.
Free Window Cleaning GuideHelp your customers get professional results at home.Our cleaning guide offers professional tips. Available forin-store distribution or at www.ettore.com.
We've taken the guesswork out of stocking your cleaning department. Use our pre-
packed assortment of best sellers to reach your customer base. Place free-standing
quarter pallet displays in secondary locations to generate incremental sales during
peak Spring and Fall cleaning seasons. Whether you choose permanent or temporary
placement, Ettore provides quality,
affordability and value and the full
range of price points.
Headers and pole racks help
organize your window cleaning
department
Packaging that Sells • Colorful, eye-appealing graphics• How-to instructions cross-sell product line• Bilingual English/Spanish instructions• Toll-free customer help line• 100% unconditional guarantee
13Merchandising
Window WandDisplay
Grip ’n GrabDisplay
Shower SweepClip Strip
A wide variety of display configurations are available.Contact your sales representative or Ettore Customer Service for a complete listing.
14 Merchandising
Combo Pack Tower
Ettore, the Wings design, Cleaning Critters, Extend-A-Flo,Grip'n Grab, Reach, Shower Sweep and Squeegee-Off are
registered trademarks of the Ettore Products Company.
© 2004 Ettore Products Company
WORLD HEADQUARTERSP.O. Box 2164
8469 Pardee DriveOakland, CA 94621
Toll Free: (800) 438-8673Fax: (800) 648-9779
e-mail: [email protected]
EUROPENieuwe Havenweg 571216 BN Hilversum
The NetherlandsTel: +31(0) 35 5 38 53 90Fax: +31(0) 35 5 38 53 99
e-mail: [email protected]
ASIATime Tower 20-B390 Fan Yu Road
Shanghai, China 200052Tel: 0086-21-62948222Fax: 0086-21-62941250
Catalog #5721
P.O. Box 2164, Oakland CA 94621 • T 800/438-8673 • 510/638-4870F 800/648-9779 • 510/638-1905 • www.ettore.com