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orld

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r 30

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ctob

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• W

yom

ing

Uni

on •

Lar

amie

, Wyo

min

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ww

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onsu

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conf

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Patr

ick

E. M

urph

y is

Prof

esso

r of

Mar

ketin

g in

the

Men

doza

Col

lege

of B

usin

ess

at t

he U

nive

rsity

of N

otre

Dam

e. P

revi

ously

, he

held

the

C.R

. Sm

ith

Co-

Dire

ctor

ship

of t

he In

stitu

te fo

r Et

hica

l Bus

ines

s Wor

ldw

ide

for

seve

ral y

ears

. He

serv

ed a

s ch

air

of t

he D

epar

tmen

t of

Mar

ketin

g at

Not

re D

ame

for

ten

year

s an

d w

as a

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brig

ht S

chol

ar a

t U

nive

rsity

Col

lege

Cor

k in

Irel

and

in t

he 1

990s

and

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vers

ity o

f Lille

2 in

Fra

nce

(200

9). P

rofe

ssor

Mur

phy

was

a fa

culty

mem

ber

and

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ketin

g de

part

men

t ch

air

at M

arqu

ette

Uni

vers

ity b

efor

e hi

s ap

poin

tmen

t at

Not

re D

ame.

He

spec

ializ

es in

bus

ines

s an

d m

arke

ting

ethi

cs.

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wor

k ha

s ap

pear

ed in

lead

ing

ethi

cs a

nd m

arke

ting

jour

nals.

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serv

ed a

s ed

itor

of t

he Jo

urna

l of P

ublic

Pol

icy

& M

arke

ting

and

is on

five

edi

toria

l rev

iew

boa

rds.

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pape

rs h

ave

won

aw

ards

from

thr

ee a

cade

mic

jour

nals—

Jour

nal o

f Adv

ertis

ing,

Jour

nal o

f Mac

rom

arke

ting

and

Euro

pean

Jour

nal o

f Mar

ketin

g. C

urre

ntly,

he

is an

Aca

dem

ic A

dviso

r of

the

Bus

ines

s R

ound

tabl

e In

stitu

te fo

r C

orpo

rate

Eth

ics.

Pro

fess

or M

urph

y ho

lds

a BB

A fr

om N

otre

Dam

e, a

n M

BA fr

om B

radl

ey, a

nd a

Ph.

D fr

om H

oust

on.

Psyc

holo

gist

Sus

an L

inn

is co

-foun

der

and

dire

ctor

of T

he C

ampa

ign

for

a C

omm

erci

al-F

ree

Chi

ldho

od, a

nd In

stru

ctor

in P

sych

iatr

y at

Har

vard

M

edic

al S

choo

l. Sh

e is

an in

tern

atio

nally

rec

ogni

zed

expe

rt o

n th

e ef

fect

s of

med

ia a

nd c

omm

erci

al m

arke

ting

on c

hild

ren.

Her

boo

k, C

onsu

min

g Ki

ds:

The

Hos

tile

Take

over

of C

hild

hood

has

bee

n pr

aise

d in

pub

licat

ions

as

dive

rse

as T

he W

all S

tree

t Jo

urna

l, and

Mot

her

Jone

s an

d he

lped

laun

ch t

he

mov

emen

t to

rec

laim

chi

ldho

od fr

om c

orpo

rate

mar

kete

rs. T

he B

osto

n G

lobe

cal

led

her

new

boo

k, T

he C

ase

for

Mak

e Be

lieve

: Sa

ving

Pla

y in

a C

om-

mer

cial

ized

Wor

ld, “

a w

onde

rful

look

at

how

pla

ying

can

hea

l chi

ldre

n.”

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rolifi

c w

riter

, Dr.

Linn

’s ar

ticle

s ha

ve a

ppea

red

in N

ewsw

eek,

Knig

ht-R

idde

r, th

e Bo

ston

Glo

be, a

nd T

he A

mer

ican

Pro

spec

t. H

er c

omm

enta

ries

can

be h

eard

on

NPR

’s M

arke

tpla

ce R

epor

t. Sh

e ha

s le

ctur

ed a

bout

the

impa

ct

of c

omm

erci

alism

on

child

ren

thro

ugho

ut t

he U

nite

d St

ates

and

in C

anad

a, Eu

rope

, Asia

and

Sou

th A

mer

ica.

In 2

006,

she

was

aw

arde

d th

e A

mer

ican

Ps

ycho

logi

cal A

ssoc

iatio

n’s

Pres

iden

tial C

itatio

n fo

r he

r w

ork

on b

ehal

f of c

hild

ren.

ThurSday, SEPTEMbEr 30, 2010 – WyoMing union SEcond FLoor

8:00 – registration

Coffee&juice,exhibits,posters–Lobby&WestYellowstoneBallroom

(FCSC5102/COJO5890:CommunicationinCyberspace,meetsinWYUnionRoom202forbrieforientation)

8:45 – Welcome & announcements

UniversityPresidentTomBuchanan&Committeeco-chairsVirginiaVincentiandDeePridgen–FamilyRoom

9:00-9:45 – Plenary Speech

PatrickMurphy,ProfessorofMarketing,NotreDame,Ethics of Digital Marketing – FamilyRoom

9:45-10:20 – break

Refreshments,exhibits&postersession–WestYellowstoneBallroom

10:20-11:15 – concurrent breakout Session i

TRACK 1:Personal Protection:PatrickMurphy,Ethical Issues for Marketers and Consumers in the Online World

TRACK 2:Taking Advantage of the Tools:EvenBrande,HandelInfoTech,Data Protection in the Era of Social Media – An Oxymoron?

TRACK 3:Legal Issues:MatthewWilson,UWProfessorofLaw,International Issues in Electronic Commerce

11:20-12:15 – concurrent breakout Session ii

TRACK 1:Personal Protection:TorySmith,SpecialAgent,FederalBureauofInvestigation,Cheyenne,Wyoming,Cyberspace Security: Identity Theft and Consumer Fraud

TRACK 2:Taking Advantage of the Tools:RobertSprague,UWAsst.ProfessorofManagement,The Use of Social Media Tools by Students, Consumers, and Small Businesses: Dangers in New Social Norms

TRACK 3:Legal Issues:ThomasSeitz,UWAsst.ProfessorofInternationalStudies,Sifting for Scorpions: Politics, Culture and Contraband on the Global Information Superhighway

12:20 – Plenary Speech & Lunch

SusanLinn,Psychologist&Author,Consuming Kids: Reclaiming Childhood from Corporate Marketers & Media Moguls–Central&EastYellowstoneBallroom

1:45-3:15 – concurrent Workshops (repeat at 3:30-5:00)

OPTION 1:DougRoehrkasse,UWInformationTechnology,Avoiding Hidden Dangers on the Internet/GeneralComputerSecurity–FamilyRoom

OPTION 2:StanSkrabut,UWCooperativeExtension,CollegeofAgriculture,Social Media Bootcamp,

CoeLibrary–Room216

OPTION 3:ShelleyGlause,BetterBusinessBureauofNorthernColoradoandGreaterWyoming,Start with Trust: Shop Online with Confidence

7:00 PM – documentary Film

Consuming Kids: The Hostile Takeover of Childhood,SusanLinn,Psychologist&Author,availableforQ&Aafterthemovie–FamilyRoom

Friday, ocTobEr 1, 2010 – WyoMing union SEcond FLoor

8:30 – good Morning Coffee&juice,exhibits,posters

9:00-9:55 – concurrent breakout Session iiiTRACK 1:Personal Protection:SusanLinn,Psychologist&Author,The Case for Make Believe: Saving Play in a Commercialized World

TRACK 2:Taking Advantage of the Tools:MatthewWilson,UWProfessorofLaw,Operating an Online Business, Legal and Ethical Issues

TRACK 3:Legal Issues:RyanJardine,Attorney,KutakRock,Denver,Colorado,Location-Based Ads and Consumer Privacy

9:55-10:10 break Refreshments,exhibits–WestYellowstoneBallroom

10:10-11:05 – concurrent breakout Session iVTRACK 1:Personal Protection:LindaSharp,J.D.,SportManagementProfessor,UniversityofNorthernColorado,Social Media and Student-Athletes: Legal & Policy Issues

TRACK 2:Taking Advantage of the Tools:StephanieGeiger-Oneto,UWAssistantProfessorofMarketing,Counterfeit Goods Marketed Online

TRACK 3:Legal Issues:DeePridgen,UWProfessorofLaw,Consumer Privacy in the Digital Marketplace: Federal Initiatives

11:10-12:15 closing Panel GeorgeGladney&FrankMillar,UWProfessorsof

Communication,Enduring Issues in Communication and Cyberspace–FamilyRoom

1:00-5:00 graduate course FCSC5102/COJO5890:CommunicationinCyberspace

GeorgeGladney&VirginiaVincenti–Room202

10th CONSUMER ISSUES CONFERENCE • UNLOCKING THE DIGITAL MARKETPLACE – LEGAL AND ETHIC AL ISSUES

S c h E d u L E o F E V E n T S

A block of rooms are available at:

• The Hampton Inn, 204 30th Street, Laramie, WY 82070. You must call (307) 742-0125 by September 14, 2010 and mention Consumer Issues Conference to receive the rate of $95 + tax/night.

• The Comfort Inn, 3420 E. Grand Ave., Laramie, WY 82070. Call (307) 721-8856 by August 30, 2010 and mention Consumer Issues Conference to receive the rate of $89 + tax/night

accoMModaTionS

• Associated Students of the University of Wyoming (ASUW)• University of Wyoming: College of Agriculture and Natural Resources

Dean’s Office, President’s Office, College of Law’s Dean’s Office, College of Arts and Sciences, Foundation, Community Development Education Team of Cooperative Extension Educators, Department of Family and Consumer Science, Department of Communication and Journalism

• Albany County Tourism Board

Major SPonSorS

The following credits are pending approval:• American Association of Family and Consumer Sciences – 9-15 PDUs• CLE (Continuing Legal Education) – 8 Credits Wyoming and Colorado• Professional Teaching Standards Board (PTSB) – 1/2 Credit Unit• FCSC 5102/COJO 5890 Communication in Cyberspace – 1 UW

Graduate Level Credit – 15 PDUs

crEdiT aVaiLabLE To aTTEndEES

inForMaTionaL diSPLay and ProjEcT/acadEMic PoSTEr SPacE aVaiLabLE

MorE inForMaTion can bE Found aT WWW.uWyo.Edu/conSuMErconFErEncE

(800) 445-5303