consumer decision making assignment...what are those areas which these factors hits and changes our...

Consumer Decision Making Assignment Consumer Decision-making - Internal Factors Published by: https://assignmentessayhelp.com/ Filename: 1SAMPLE16C83-Consumer-decision-making-assignment.pdf For more assistance visit: https://assignmentessayhelp.com/marketing-assignment-help/ Uploaded: May 26, 2016 Enjoy Abstract At many times, I feel from my personal experience that, there is a total difference between the intention to purchase and the product we purchase finally. For example- suppose I am willing to purchase a refrigerator and I intend to purchase an XYZ company refrigerator. For this, I usually went to the market and visit the outlets to know about the features of the refrigerator or say interacts with the market. Most times we purchase a different quality or price range product as compared to the one we intended for. There can be various reasons for which we change our choice. It can be the price range, features of the product, convincing ability of the shopkeeper, service assurance or something else. But one thing is sure that, all such factors have somewhere affected our understanding in conjunction with the utility of the product and perception about the products that result in a different purchase. Question is- what are those areas which these factors hits and changes our decision making. In a nutshell, if we define purchasing as a process than what are those factors of an individual’s personality which get affected and tends to purchase a different product? To extend the discussion first we should ask the question to itself- Why we purchase a product? Is it satisfying our need, want or desire? Another question is- what is the utility of this product for which we wish to pay? There can be several products for which we are not ready to pay anything until a need is not created for them. For example- No one is ready to pay water purifier until pollution issues don’t come into existence. In the similar way there can be other examples when the need is created. Need generation or creation affects human psychology and its related elements which motivates a customer to buy anything.

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Consumer Decision Making Assignment

Consumer Decision-making - Internal Factors

Published by: https://assignmentessayhelp.com/

Filename: 1SAMPLE16C83-Consumer-decision-making-assignment.pdf

For more assistance visit: https://assignmentessayhelp.com/marketing-assignment-help/

Uploaded: May 26, 2016

Enjoy

Abstract

At many times, I feel from my personal experience that, there is a total difference between

the intention to purchase and the product we purchase finally. For example- suppose I am

willing to purchase a refrigerator and I intend to purchase an XYZ company refrigerator. For

this, I usually went to the market and visit the outlets to know about the features of the

refrigerator or say interacts with the market. Most times we purchase a different quality or

price range product as compared to the one we intended for. There can be various reasons for

which we change our choice. It can be the price range, features of the product, convincing

ability of the shopkeeper, service assurance or something else. But one thing is sure that, all

such factors have somewhere affected our understanding in conjunction with the utility of the

product and perception about the products that result in a different purchase. Question is-

what are those areas which these factors hits and changes our decision making. In a nutshell,

if we define purchasing as a process than what are those factors of an individual’s personality

which get affected and tends to purchase a different product?

To extend the discussion first we should ask the question to itself- Why we purchase a

product? Is it satisfying our need, want or desire? Another question is- what is the utility of

this product for which we wish to pay? There can be several products for which we are not

ready to pay anything until a need is not created for them. For example- No one is ready to

pay water purifier until pollution issues don’t come into existence. In the similar way there

can be other examples when the need is created. Need generation or creation affects human

psychology and its related elements which motivates a customer to buy anything.

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https://assignmentessayhelp.com/marketing-assignment-help/

Page 2: Consumer decision making assignment...what are those areas which these factors hits and changes our decision making. In a nutshell, if we define purchasing as a process than what are

Page 3: Consumer decision making assignment...what are those areas which these factors hits and changes our decision making. In a nutshell, if we define purchasing as a process than what are

Page 4: Consumer decision making assignment...what are those areas which these factors hits and changes our decision making. In a nutshell, if we define purchasing as a process than what are

Page 5: Consumer decision making assignment...what are those areas which these factors hits and changes our decision making. In a nutshell, if we define purchasing as a process than what are

Page 6: Consumer decision making assignment...what are those areas which these factors hits and changes our decision making. In a nutshell, if we define purchasing as a process than what are

Page 7: Consumer decision making assignment...what are those areas which these factors hits and changes our decision making. In a nutshell, if we define purchasing as a process than what are

Page 8: Consumer decision making assignment...what are those areas which these factors hits and changes our decision making. In a nutshell, if we define purchasing as a process than what are

Page 9: Consumer decision making assignment...what are those areas which these factors hits and changes our decision making. In a nutshell, if we define purchasing as a process than what are

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Page 17: Consumer decision making assignment...what are those areas which these factors hits and changes our decision making. In a nutshell, if we define purchasing as a process than what are

Page 18: Consumer decision making assignment...what are those areas which these factors hits and changes our decision making. In a nutshell, if we define purchasing as a process than what are

Page 19: Consumer decision making assignment...what are those areas which these factors hits and changes our decision making. In a nutshell, if we define purchasing as a process than what are

Page 20: Consumer decision making assignment...what are those areas which these factors hits and changes our decision making. In a nutshell, if we define purchasing as a process than what are

Page 21: Consumer decision making assignment...what are those areas which these factors hits and changes our decision making. In a nutshell, if we define purchasing as a process than what are

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