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Purchases for Week 1

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Date:Place of

Purchase

Items

Purchased

Brand

Name

Price

Other Descriptive

Information

ReasonFor

Purchase

FeelingsAssociated

withPurchase

2ndAugust2008

DiamondSuper

ShoppeBread 2000 Rs.8.00

SmallPacket of

SlicedBread

To makeSandwiches

I consider this type of bread to bereasonablypriced and

tasty.

4thAugust2008

DiamondSuper

ShoppeBiscuits

BritanniaCream

Treat-Bourbon

Rs.20.00

Packet of chocolate

flavoredbiscuits

Convenient

to eat

I like thetaste of these

biscuitssince

childhood

5thAugust2008

Spinach Soft-DrinkThumbs

UpRs.20.00

500ml bottleof SoftDrink

To quenchmy thirst

I like theflavor of thedrink and it

is myfavorite

drink whichI have beenconsuming

for a longtime

7thAugust2008

RelianceFresh

Toothpaste Meswakh Rs.53.00200g tooth

pasteDental

Hygiene

I like theflavor of thetoothpaste,it gives mea feeling of

safetybecause it

is ayurvedicand it

doesn’thave

chemicalsin it.




Date:Place of

Purchase

Items

Purchased

Brand

Name

PriceOther

Descriptive

Information

ReasonFor

Purchase

FeelingsAssociated

withPurchase

9thAugust2008

Popular Stationery

Notebook Navneet Rs26200 pageslong book

To use towrite down

what istaught in

class

The qualityof the paper seems to besuperior toother booksavailable inthe market

10thAugust2008

DiamondSuper

Shoppe

ShavingRazor

SupermaX Rs.36

4 bladedrazor inpacks of

three

To lookgood andstylish

Thisproduct is

as good asGillette, but

is muchmore

affordable

10th

August2008

Diamond

Super Shoppe

De-odorant Axe Rs.120 150ml

It is a newproduct

and Iwanted totry it out

I feel it wasa mistake to

buy theproduct as I

initiallythought that

the smellwould begood, but

changed myopinion

after I usedit.

15thAugust2008

DiamondSuper

Shoppe

InstantNoodles

Maggi Rs.10100g packetof MaggieNoodles

It is easy tocook

I like theflavor of theAtta variety

of thenoodles, itis alsohealthy

because itis made

from wholeflour instead

of refinedflour




Date: Place of Purchase

ItemsPurchased

BrandName

Price

Other

DescriptiveInformatio

n

ReasonFor

Purchase

Feelings

Associatedwith

Purchase

17thAugust2008

BigBazaar

ClothingKiller

jeansRs.120

0Blue jeans

Sale wason

The jeansenhances

mypersonalimage, it

has a roughand tough

look

17thAugust2008

BigBazaar

Shoes WoodlandRs.190

0Beigeshoes

Sale wason

Woodlandshoes looknice andrugged.

19th

August2008

Dmello

PetrolPump Petrol Indian Oil Rs.110

two liters of

Petrol

Transport

ation

The indianOil petrolseems tobe of ahigher

quality as

comparedto other companies,

since itgives abetter

mileage.



List of Commonly Used Products:

Product Brand Size Color/Model

Bread 2000 Eight Slices Orange Packaging

Cream Biscuits Britannia Cream

Treat- Bourbon

500gms Brown Packaging

Soft-Drink Thumbs up 500ml Black, cola flavored

Toothpaste Meswakh 200g White and Orange

Packaging

Notebooks Navneet 200pgs Longbook

Razor SupermaX Pack of 3 Yellow Packaging

Instant Noodles Maggi 200gms Atta Noodles

Clothing Killer Standard Blue

Shoes Woodland Standard Green-Brown

According to the List of Products that I purchase regularly, it can be inferred that I like to purchase Indian products as compared to foreign ones; hence country and culture play an

important role in my subconscious buying decisions. I am not brand conscious regarding a

majority of the products, and I prefer value-for-money over style and brand image.



Analysis of Advertisements:

1) Maggi Noodles: The following concepts of consumer behavior are applied in the maggi ads:

Family: The ad targets a family scenario, usually focusing on the fact that the noodles are

generally liked by the children. It uses a joint family setting, wherein grandparents are alsoshown in the family, thus the add tries to target customers through all the ages. The ad

acknowledges the importance that children play in a household’s purchase decisions by giving

the central role of the advertisement to a child. Thus they have observed that the children

influence the parents to buy Maggi products.

Motivation: Some ads of Maggi focus on the fact that Maggi is easy to cook. It shows that Maggi

can be cooked in two minutes, and that it is good to prepare Maggi as a snack to serve children.

This advertisement motivates mothers to purchase Maggi noodles for the ease of cooking them.

Another advertisement featuring Maggi Atta noodles focuses on the fact that it is healthier than

regular instant noodles. Thus, it motivates the health conscious people to purchase their product.

Culture: The maggi advertisements rely heavily on Indian culture, in the sense that it always

shows traditional family values in its advertisements. For example, in a traditional Indian family,

the mother always cooks for the family. This has always been shown in the advertisements for

maggi noodles.

Affiliation: Maggi portrays the need for affiliation in an advertisement in which a child brings

home his friends to play and his mother makes maggi noodles. In this advertisement, the need for

affiliation is played upon, in showing that friends can be won over, or impressed with the

preparation of maggi noodles.

2) Thumbs Up: The following concepts of consumer behavior are applied in the Thumbs up ad:

Humor: the advertisement uses humor to appeal to the masses, it shows an advertisement in

which the

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