consumer behaviour
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CATEGORY ITEM CODE ITEM NAME MRP Pieces in a CFC GRAMMAGE MARGIN PTR SCHEME11723 MD 160 FOT Silver Lenticular 100 30 160 STICKS 20% 83.25 7.69%11722 MD 100 FOT Gold Lenticular 80 30 100 STICKS 20% 66.6 7.69%11777 Mangaldeep 20 Spriha 75 72 20 STICKS 20% 62.44 12+1 Rs.10Free11096 Mangaldeep 90 Sandal (MT) 60 60 90 STICKS 19% 50.420 7.69%11098 MD 90 3in1 60 60 90 STICKS 19% 50.420 7.69%11094 MD 90 FOT 60 60 90 STICKS 19% 50.420 7.69%11099 Mangaldeep 90 5in1 60 60 90 STICKS 19% 50.420 7.69%11097 Mangaldeep 90 Bouquet 60 60 90 STICKS 19% 50.420 7.69%11006 MD Sadhvi 100 35 96 100 STICKS 40% 24.98 7.69%11713 MD 40 TEMPLE SILVER 25 144 40 STICKS 25% 19.97 7.69%11708 MD 18 Temple Gold Tradition 15 240 18 STICKS 25% 11.99 7.69%11699 MD 18 TEMPLE SILVER 12 240 18 STICKS 25% 9.59 7.69%11772 Mangaldeep 12 FOT Flexi (20%) 12 360 30 sticks 50% 8.00 7.69%11127 62126 MD 12 Sadhvi Flexi 12 360 30 sticks 50% 8.00 7.69%11054 63363 MD 12 Rose Flexi (20%) 12 360 30 sticks 50% 8.00 7.69%11776 MD 12 Mogra Flexi (20%) 12 360 30 sticks 50% 8.00 7.69%11089 MD 15 FOT (MD MT)_11089 10 240 15 sticks 20% 8.33 12+111218 Mangaldeep 15 Sandal (MT) 10 240 15 sticks 20% 8.33 12+111073 MD 15 5in1 (MD MT) 10 240 15 sticks 20% 8.33 12+111067 MD 15 3in1 (MD MT) 10 240 15 sticks 20% 8.33 12+111068 MD 15 Bouquet (MD MT) 10 240 15 sticks 20% 8.33 12+111044 MD 15 Rose MRP 12 ( MD MT) 12 240 15 sticks 44% 8.33 12+111004 Mangaldeep MADHUR 70 Sticks 15 144 70 STICKS 24% 12.03 2.00%
PENDO0008 Urge Deo (Men-Yellow) 180 24 165 ml 15% 152.17PENDO0053 Rush Deo (Men-Red) 180 24 150 ml 15% 152.17
4-6pc : 8%PENDO0054 Mate Deo (Men-Blue) 180 24 150 ml 15% 152.17PENDO0058 Jump Deo (Men-Green) 180 24 150 ml 15% 152.17PENDO0056 Frost Deo (Men-Silver) 180 24 150 ml 15% 152.17
7+1PENDO0005 Intensity Deo (Men-Purple) 180 24 165 ml 15% 152.17PENDO0003 Fuzz Deo (Men-Golden) 180 24 165 ml 15% 152.17PENDO0048 Awe Deo (Men-Orange) 180 24 165 ml 15% 152.17
14+2PENDO0049 Abandon Deo (Women-Orange) 180 24 165 ml 15% 152.17PENDO0052 Tease Deo (Women-Yellow) 180 24 150 ml 15% 152.17PENDO0050 Blush Deo (Women-Red) 180 24 150 ml 15% 152.17
21+3PENDO0051 Spell Deo (Women-Blue) 180 24 150 ml 15% 152.17PENDO0017 Trail Deo (Women-Green) 180 24 165 ml 15% 152.17PENDO0057 Drizzle Deo (Women-Silver) 180 24 150 ml 15% 152.17
36+6PENDO0059 O'Whiff Deo (Women-Purple) 180 24 150 ml 15% 152.17PENDO0060 Tempt Deo (Women-Golden) 180 24 150 ml 15% 152.17PENDO0042 XX1 (Men-Silver) 275 15 150 ml 15% 239.1PENDO0043 XX2 (Men-Brown) 275 15 150 ml 15% 239.1 3-6 pc : 8%PENDO0044 XX3 (Men-Blue) 275 15 150 ml 15% 239.1 7+1PENDO0024 G1 (Women-Blue) 275 15 150 ml 15% 239.1 13+2PENDO0025 G2 (Women-Levender) 275 15 150 ml 15% 239.1 18+3PENDO0026 G3 (Women-Pink) 275 15 150 ml 15% 239.1PFDSG0078 INVIGORATING MUSK- MEN 185 12 250 ml 10% 168.18PFDSG0076 ENERGIZING SPORTS- MEN 185 12 250 ml 10% 168.18
6-11 pc : 4%PFDSG0077 REFRESHING PULSE- MEN 185 12 250 ml 10% 168.18
MANGALDEEP AGARBATTI
ENGAGE DEODORANT
ENGAGE COLOGNE SPREY
FIAMA SHOWER GEL
PFDSG0086 CLEAR SPRING (Lemongrass & Jajoba) 185 12 250 ml 10% 168.18PFDSG0087 MILD DED (Peach & Avocado) 185 12 250 ml 10% 168.18
12+1PFDSG0088 EXOTIC DREAM (Blackcurrent & Bearberry) 185 12 250 ml 10% 168.18 147.9984 146
PFDSG0089 LA FANTASIA (Patchouli & Macadamia) 185 12 250 ml 10% 168.18PFDSG0090 P RIO SPLASH (Brazilian Orage & Ginseng) 185 12 250 ml 10% 168.18
FIAMA SOAP
PFDSO0260 Exotic Dream 125GmsX3 168 12 125*3 gm 8% 155.56PFDSO0195 La Fantasia 125GmX3 168 12 125*3 gm 8% 155.56 3-5 : 3%PFDSO0196 Pure Rio Splash 125GmX3 168 12 125*3 gm 8% 155.56PFDSO0058 Mild Dew 125GmsX3 168 12 125*3 gm 8% 155.56 >6 : 6%PFDSO0057 Clear Springs 125GmsX3 168 12 125*3 gm 8% 155.56PFDSO0054 Exotic Dream 125Gms 60 36 125 gm 8% 55.56PFDSO0205 La Fantasia 125 Gms 60 36 125 gm 8% 55.56 5-11 : 3% 52.4109 49.16421 46
PFDSO0206 Pure Rio Splash 125 Gms 60 36 125 gm 8% 55.56PFDSO0190 Mild Dew Soap 125 Gms 60 36 125 gm 8% 55.56 >12 : 6%PFDSO0189 Clear Springs 125 Gms 60 36 125 gm 8% 55.56PFDSO0186 La Fantasia 75Gms 36 36 75 gm 8% 33.33PFDSO0187 Pure Rio Splash 75Gms 36 36 75 gm 8% 33.33 5-11 : 3%, >12: 6%PFDSO0188 Mild Dew Soap 75Gms 36 36 75 gm 8% 33.33PFDSO0207 Men Energizing Sport 125Gms 56 36 125 gm 8% 51.85PFDSO0209 Men Energizing Sport 125GmsX3 168 12 125*3 gm 8% 155.56 5-11 : 3%PFDSO0245 Men RefreshingPulse 125Gms 56 36 125 gm 8% 51.85 >12 : 6%PFDSO0247 Men RefreshingPulse 125gX3 168 12 125*3 gm 8% 155.56
VLN SOAP
PVDSO0046 Vivel Love & Nourish -Olive Butter 75gm 30 24 75 gm 8% 27.78PVDSO0047 Vivel Love & Nourish -Shea Butter 75gm 30 24 75 gm 8% 27.78PVDSO0047 Vivel Love & Nourish -Olive Butter 125gm*3 140 12 125*3 gm 8% 129.63PVDSO0053 Vivel Love & Nourish -Shea Butter 125gm*3 140 12 125*3 gm 8% 129.63
VIVEL SOAP
PVVSO0372 Vivel Refresh + Moisturize 75GmX4 70 18 75*4 GM 8% 64.81PVVSO0378 Vivel Green Tea 100 x 3 Gms 67 24 100*3 GM 8% 62.04PVVSO0353 Vivel Mixed Fruit + Cream 100X3Gms 67 24 100*3 GM 8% 62.04
>Rs 150: 2%PVVSO0369 Vivel Aloe Vera 100X3Gms 67 24 100*3 GM 8% 62.04PVVSO0352 Vivel Mixed Fruit + Cream 100Gms 24 72 100 GM 8% 22.22PVVSO0377 Vivel Green Tea 100 Gms 24 72 100 GM 8% 21.30
>Rs 300: 5%PVVSO0368 Vivel Aloe Vera 100Gms 23 72 100 GM 8% 21.30PVVSO0366 Vivel Refresh + Moisturize 75Gms 20 72 75 GM 8% 18.52
PTS515 Superia Silk Saffron 100GmsX4-NC1 68 24 100*4 GM 8% 59.26 1-11 pc : 6.77%PTS505 Superia Silk Butter Scotch 100GmsX4 68 24 100*4 GM 8% 59.26 >12 pc : 9.27%
SUPERIA SOAP
PTS585 Superia Naturals Leman&MO 68GmsX3+1 30 48 68*3+1 GM 10% 27.22PTS586 Superia Naturals Sandal&AO 68GmsX3+1 30 48 68*3+1 GM 10% 27.22 <1 CFC : 1%PTS587 Superia Naturals Neem&CO 68GmsX3+1 30 48 68*3+1 GM 10% 27.22 >1 CFC : 2.4%PTS588 Superia Naturals Rose&WO 68GmsX3+1 30 48 68*3+1 GM 10% 27.22
STS
STS Prickly heat powder cologne cool75 gm 45 96 70 20% 37.50 3+1 SchemeSTS Prickly heat powder cologne cool150 gm 75 48 150 20% 62.50 3+1 SchemeSTS Prickly heat powder cologne cool300 gm 125 24 300 20% 104.17 3+1 SchemeSTS Prickly heat powder Sandal 75 gm 20% 0.00 3+1 SchemeSTS Prickly heat powder Sandal 150 gm 75 48 150 20% 62.50 3+1 SchemeSTS Prickly heat powder Sandal 300 gm 20% 0.00 3+1 Scheme
SAVLON
SAVLON ALOEVERA 75 GMS 25 144 8% 23.15SAVLON GLYCERIN 75 GMS 27 144 8% 25.00SAVLON GLYCERIN 125 40 8% 37.04SAVLON GLYCERIN 75*3 GMS 66 48 8% 61.11SAVLON GLYCERIN 125*2 GMS 65 8% 60.19
FIAMA SHOWER GEL
SUPERIA SILK SOAP
Engage Urge Deo 165ml (Men-Yellow)Engage Rush Deo 165ml (Men-Red)Engage Mate Deo 165ml (Men-Blue)Engage Jump Deo 165ml (Men-Green)Engage Frost Deo 165ml (Men-Silver)Engage Intensity Deo 165ml (Men-Purple)Engage Fuzz Deo 165ml (Men-Golden)Engage Tease Deo 165ml (Women-Yellow)Engage Blush Deo 165ml (Women-Red)Engage Spell Deo 165ml (Women-Blue)Engage Trail Deo 165ml (Women-Green)Engage Drizzle Deo 165ml (Women-Silver)Engage O'Whiff Deo 165ml (Women-Purple)Engage Tempt Deo 165ml (Women-Golden)
SCHEME JUNE 2015Category SKU Slab 1 Slab 2
AG
Rs 10 12+1 24+2Rs 60 7.69%Flexi 12+1 24+2
Other 7.69%
EngageDeo 4pc: 8% 7+1
Cologne 3pc: 8% 7+1
Shower Gel FDW 6-11pc: 4% 12+1
FDW SoapSingles 5-11 pc 3% >12pc : 6%Combi 3-5 pc 3% >6pc : 6%
Vivel SoapSingles <6 pc : 2% >6 pc : 5%
Combi <2 pc : 2% >2 pc : 5%
Superia Silk 1-11 pc : 6.77% >12 pc : 9.27%
Superia Naturals <1CFC : 1% >1CFC : 2.4%
Shower to Shower STS 1-2 pc: 1% 3+1
Savlon SoapRetail 1.50%
Chemist 2.22%
SCHEME JUNE 2015Slab 3
36+6
18+3
MRP PTRAgarbatti Box 10 8.33Agarbatti Box 60 48.6Agarbatti Pouch 12 8
Engage Deo 180 152.17Engage Cologne 275 239.1
Shower Gel Men+Women 185 168.18
Fiama 75 gm 36 32.83Fiama 125 gm 60 54.7Fiama 125 gm *3 180 164.2
Vivel 100 gm 25 22.68Vivel 100 gm*3 70 61.5
Superia 68 gm*4 30 27
Silk 100 gm*4 68 58.7