consumer behavior refers to the buying behavior of final customers. true false
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Consumer behavior refers to the buying behavior of final customers. true false. Consumer behavior refers to the buying behavior of final customers. true false. Buyer characteristics and the buyer decision process are two parts of ________. Buyer’s black box Buyer’s white box - PowerPoint PPT PresentationTRANSCRIPT
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Kotler / Armstrong, Chapter 5
Consumer behavior refers to the buying behavior of final customers.
1. true
2. false
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Kotler / Armstrong, Chapter 5
Consumer behavior refers to the buying behavior of final customers.
1. true
2. false
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Kotler / Armstrong, Chapter 5
Buyer characteristics and the buyer decision process are two parts of ________.
1. Buyer’s black box
2. Buyer’s white box
3. Buyer’s red box
4. Buyer’s shopping box
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Kotler / Armstrong, Chapter 5
Buyer characteristics and the buyer decision process are two parts of ________.
1. Buyer’s black box
2. Buyer’s white box
3. Buyer’s red box
4. Buyer’s shopping box
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Kotler / Armstrong, Chapter 5
Consumer purchases are influenced by cultural, _______, personal, and psychological characteristics.
1. cost
2. social
3. health
4. profit
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Kotler / Armstrong, Chapter 5
Consumer purchases are influenced by cultural, _______, personal, and psychological characteristics.
1. cost
2. social
3. health
4. profit
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Kotler / Armstrong, Chapter 5
Four examples of subculture groups include Hispanic, African American, Asian American, and ____________.
1. middle-class
2. mature consumers
3. RVers
4. echo boomers
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Kotler / Armstrong, Chapter 5
Four examples of subculture groups include Hispanic, African American, Asian American, and ____________.
1. middle-class
2. mature consumers
3. RVers
4. echo boomers
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Kotler / Armstrong, Chapter 5
Groups of people with shared value systems based on common life experiences are called _____.
1. cohorts
2. generations
3. subcultures
4. affiliate groups
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Kotler / Armstrong, Chapter 5
Groups of people with shared value systems based on common life experiences are called _____.
1. cohorts
2. generations
3. subcultures
4. affiliate groups
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Kotler / Armstrong, Chapter 5
The fastest-growing and most affluent subculture in the United States is the _____ population.
1. Hispanic
2. African American
3. Asian American
4. mature
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Kotler / Armstrong, Chapter 5
The fastest-growing and most affluent subculture in the United States is the _____ population.
1. Hispanic
2. African American
3. Asian American
4. mature
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Kotler / Armstrong, Chapter 5
Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors is referred to as ___________.
1. subculture
2. families
3. social class
4. reference groups
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Kotler / Armstrong, Chapter 5
Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors is referred to as ___________.
1. subculture
2. families
3. social class
4. reference groups
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Kotler / Armstrong, Chapter 5
Which of the following is not one of the major American social classes?
1. upper class
2. working class
3. lower-upper class
4. lower-working class
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Kotler / Armstrong, Chapter 5
Which of the following is not one of the major American social classes?
1. upper class
2. working class
3. lower-upper class
4. lower-working class
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Kotler / Armstrong, Chapter 5
A person within a reference group who, because of special skills, knowledge, or other characteristics, exerts social influence on others is called a(n) _____.
1. opinion leader
2. mature consumer
3. marketer
4. upper class citizen
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Kotler / Armstrong, Chapter 5
A person within a reference group who, because of special skills, knowledge, or other characteristics, exerts social influence on others is called a(n) _____.
1. opinion leader
2. mature consumer
3. marketer
4. upper class citizen
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Kotler / Armstrong, Chapter 5
The family is the most important consumer buying organization in American society.
1. true
2. false
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Kotler / Armstrong, Chapter 5
The family is the most important consumer buying organization in American society.
1. true
2. false
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Kotler / Armstrong, Chapter 5
The VALS classification system measures a person’s _____.
1. income
2. occupation
3. lifestyle
4. personality
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Kotler / Armstrong, Chapter 5
The VALS classification system measures a person’s _____.
1. income
2. occupation
3. lifestyle
4. personality
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Kotler / Armstrong, Chapter 5
A person’s _____ is his/her unique set of psychological characteristics that are relatively consistent and lasting.
1. self-esteem
2. self-concept
3. lifestyle
4. personality
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Kotler / Armstrong, Chapter 5
A person’s _____ is his/her unique set of psychological characteristics that are relatively consistent and lasting.
1. self-esteem
2. self-concept
3. lifestyle
4. personality
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Kotler / Armstrong, Chapter 5
Which of the following is not one of the five brand personality traits?
1. ruggedness
2. sophistication
3. self-concept
4. sincerity
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Kotler / Armstrong, Chapter 5
Which of the following is not one of the five brand personality traits?
1. ruggedness
2. sophistication
3. self-concept
4. sincerity
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Kotler / Armstrong, Chapter 5
Maslow’s hierarchy of needs are psychological, safety, _____, esteem, and self-actualization.
1. social
2. economic
3. lifestyle
4. education
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Kotler / Armstrong, Chapter 5
Maslow’s hierarchy of needs are psychological, safety, _____, esteem, and self-actualization.
1. social
2. economic
3. lifestyle
4. education
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Kotler / Armstrong, Chapter 5
The process by which people select, organize, and interpret information to form a meaningful picture of the world is _____.
1. sensation
2. learning
3. perception
4. motivation
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Kotler / Armstrong, Chapter 5
The process by which people select, organize, and interpret information to form a meaningful picture of the world is _____.
1. sensation
2. learning
3. perception
4. motivation
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Kotler / Armstrong, Chapter 5
Attitude is a person’s relatively consistent evaluations, feelings, and tendencies toward an object.
1. true
2. false
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Kotler / Armstrong, Chapter 5
Attitude is a person’s relatively consistent evaluations, feelings, and tendencies toward an object.
1. true
2. false
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Kotler / Armstrong, Chapter 5
A consumer purchasing fine furniture (which is expensive and for which a brand’s name matters) would probably result in _____ buying behavior.
1. dissonance-reducing
2. variety-seeking
3. complex
4. habitual
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Kotler / Armstrong, Chapter 5
A consumer purchasing fine furniture (which is expensive and for which a brand’s name matters) would probably result in _____ buying behavior.
1. dissonance-reducing
2. variety-seeking
3. complex
4. habitual
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Kotler / Armstrong, Chapter 5
_____ buying behavior is characterized by low consumer involvement but significant perceived brand differences.
1. Dissonance-reducing
2. Variety-seeking
3. Complex
4. Habitual
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Kotler / Armstrong, Chapter 5
_____ buying behavior is characterized by low consumer involvement but significant perceived brand differences.
1. Dissonance-reducing
2. Variety-seeking
3. Complex
4. Habitual
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Kotler / Armstrong, Chapter 5
The final step in the buying decision process is getting the rebate.
1. true
2. false
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Kotler / Armstrong, Chapter 5
The final step in the buying decision process is getting the rebate.
1. true
2. false
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Kotler / Armstrong, Chapter 5
What are the two largest statistical populations in the adoption process?
1. innovators and early majority
2. early adopters and early majority
3. early majority and late majority
4. innovators and laggards
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Kotler / Armstrong, Chapter 5
What are the two largest statistical populations in the adoption process?
1. innovators and early majority
2. early adopters and early majority
3. early majority and late majority
4. innovators and laggards
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Kotler / Armstrong, Chapter 5
Consumers in different countries may have different attitudes, values, and behaviors. International marketers need to adjust their marketing programs accordingly.
1. true
2. false
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Kotler / Armstrong, Chapter 5
Consumers in different countries may have different attitudes, values, and behaviors. International marketers need to adjust their marketing programs accordingly.
1. true
2. false