FANCY A FANCY

PAIR OF SHOES?

Syeda Aniqa Adiba (RH 14)

Shuvo Charles Gomes (ZR 21)

Tasmeem Farizma Mihika (RH 33)

Tasmia Tabassum (RH 45)

Group 03

A study of consumer behavior of fancy shoes

in Bangladesh

batch- 21st, Section- A

Charlie’s angels

What is a fancy shoe?

who buys them?

What’s trending? Factors of purchasing

The buying decision

findings & Takeaways

What is a fancy shoe?

What is a fancy shoe?

stylish

Designer shoes

Worn on special occasions

pricyNot your daily wear

pretty

trendy

precious

What is a fancy shoe?

Who buys them?

Who buys them?

Urban women

Age- 18 years & above Buys for themselves

outgoing

confident

trendy

Before & nowWhat’s trending?

What’s trending?

Factors of purchasing

Factors of purchasing

Cultural factors

Social factors

Personal factors

Psychological factors

Factors of purchasing

Cultural factors

Colorful

vibrant

festive

Bangladeshi culture

cultural factors Factors of purchasing

cultural factors

Eid ul Fit'r and DurgaPuja

Eid ul Adha Christmas and NewYear

Pahela Baishakh Valentine's Day

Occasions & sales

Factors of purchasing

Western influences

Fashion consciousnessEntertainment media

Women empowerment

cultural factors Factors of purchasing

cultural factors Factors of purchasing

Salwar kamiz

61.2 %

25.4%Casual western

cultural factors

0

5

10

15

20

25

30

ArtificialLeather

Plastic/Rubber Suede Jute Canvas Other

PREFERRED SHOE MATERIALS

Factors of purchasing

Factors of purchasing

social factors

Factors of purchasing

Reference groups

Primary

reference groups

secondary

reference groups

Opinion

leaders

Social factors

Factors of purchasingSocial factors

Influencers in purchasing

Most: Personal opinion

least: celebrity/ role model

Factors of purchasing

personal factors

Factors of purchasingPersonal factors

Life stages

Life style

Brand personality

Factors of purchasingPersonal factors Life stages

18-25years

26-35years

36 years

& above

youthful

vibrant

bold

sophisticated

chic

sober

comfortable

Less adventurous

elegant

Factors of purchasingPersonal factors

0

1

2

3

4

5

6

18-23 24-28 29-34 35-40 40 and Above

Heel

Siz

e Pr

efer

ence

(App

Inch

es)

age (years)

Age vs. heel size

Life stages

Factors of purchasingPersonal factors

Sleeping is how I roll in the weekends.

9%

I got out on weekends ONLY if I have to.

22%

I'm cool with going out often (multiple times a

week).63%

I'm a party animal!!!6%

Social Life

Life style

Factors of purchasingPersonal factors

Family Programs (Dawats)

Hangouts with Friends

Dates

Formal Programs/Corporate

Events

Weddings/ Birthday Parties

Picnics/TripsShopping

Family Day Out (with spouse/kids/parents/si

blings)

Types of Outing

Life style

Factors of purchasingPersonal factors

Brand personality

Marie

clairemoochie

Nina

rossi

Symbol of status

Fashion statement

elegance

peppiness

comfortable

affordable

Factors of purchasing

psychological factors

Factors of purchasingPsychological factors

Shoes & women psychology

Inclination towards affordability

Factors of purchasingPsychological factors

Modern day women prefer high heels

Shoes & women psychology

Confidence

boost

Attractive

looks

Better

posture

Self-

esteem

sexy

Factors of purchasingPsychological factors

0 5 10 15 20 25 30 35 40

Offers (e.g. Buy 2 get 1 free)

Discount/ Sale

Promoting Uniqueness/ Novelty of product

New Trends/ Fads

I don't care about anything. I only buy when and what I feel like.

Attention seekers

Inclination towards affordability

Five stage modelThe buying decision

The buying decision

The buying decision

Problem identification

The buying decisionProblem identification

When do they buy shoes?

Why do they buy shoes?

The buying decisionProblem identification

I love shoes! I canbuy shoes all day,

everyday.

I buy a pair almostevery week whenever

I go shopping.

I buy one/two pairsa month.

I buy shoes onlywhen there is an

occasion and I haveto match the shoes

with my outfit.

Only during specialevents like Eid/ Puja/

Christmas.

I'm way too cool tobuy shoes.

53

16

21

11

1

Shoe Purchasing Frequency

The buying decision

Information search

The buying decision

Search engines

Newspaper Billboard Television Radio

Social Media Personal Selling Word of Mouth

Information search

The buying decision

Evaluation of alternatives

The buying decision

45, 28%

38, 24%11, 7%

8, 5%

11, 7%

19, 12%

9, 6%9, 6% 8, 5%

Shoe shopping destinations

Bata ApexBay Cat's EyeAlmas Any Bashundhara City ShopAny Elephant Road Shop Online ShopsOther

Evaluation of alternatives

The buying decision

0

2

4

6

8

10

12

14

16

18

20

No. o

f cu

stom

ers

Shoe type

Favorite shoe type

Slippers Ballet Flats Loafers Boots Heels Wedges Stilettos Pumps Other

Evaluation of alternatives

The buying decision

Purchase decision

The buying decision

Design Comfort Longevity Price

to c

onsi

der

"Mos

t Im

port

ant'

Factors for the Product

Priority list

Purchase decision

The buying decision

5%

40%

45%

6% 4%

Preferred price range

Below 1000 1000 - 2000 2001- 4000 4001 - 6000 Above 6000

Purchase decision

The buying decision

Post-purchase behavior

The buying decision

0 5 10 15 20 25 30 35 40 45

Percentage of preference

bran

ds

Brand preference Other Bay

La Mode Cat's Eye

Apex Bata

Gucci Sandra Rosa

Nino Rossi Moochie

Marie Claire

Post purchase behavior

Findings & takeaways

Findings & takeaways

Traditional culture still affects the design of shoes

Personal opinion matters the most while buying fancy shoes

Life stage and life style influences shoe-buying behavior

Most Women buy fancy shoes on occasions

Findings & takeaways

Women trust social media and wom

Design trumps all other factors while buying fancy shoes

Preferred price range for fancy shoes is BDT 1000-4000

Women prefer renowned brands and shopping destinations

Thank you!