8/9/2019 Consumer Behabiour Factor

1/15

CONSUMER BEHAVIOUR FACTORINFLUENCING

THE USAGE OF 3G SERVICE

8/9/2019 Consumer Behabiour Factor

2/15

INTRODUCTION

Building on the success of the worldsfirst fully commercialised W-CDMAnetwork and known as UMTS

Rapid adoption of mobile multimedia

services, e.g. huge demand for 3D games 3G launches are stimulating greater

demand for live TV and video downloads

Dazzling success of mobile entertainment

services (games, MP3 music, mobile TVetc.)

Usage stimulated by easy-to-browseportals with hotkey access on handsets

8/9/2019 Consumer Behabiour Factor

3/15

8/9/2019 Consumer Behabiour Factor

4/15

METHODOLOGYMETHODOLOGY

Data source Primary Data

Research instrument Questionnaire

Sample size 70

Sampling technique Convenience

sampl

ing

8/9/2019 Consumer Behabiour Factor

5/15

Data Tabulation and Analysis

Who are the Consumer of 3G service?

Student

59%Employee

9%

Professional

Manager

15%

Jr. Mgmt Professional

13%

Businessman

4%

Ocupation of the 3G service user

8/9/2019 Consumer Behabiour Factor

6/15

Continue..

Bachelor

Degree

26%

Master Degree70%

Doctorate

4%

Survey Demographic Information:Education

3-5 Lakhs

28%

1-3 Lakhs

36%

5 Lakhs

34%

Survey Demographic Information:

Income

What emphasis to use the 3G Service?

8/9/2019 Consumer Behabiour Factor

7/15

Continue..

70.12%

29.88%

0.00%10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Male Female

Survey Demographic Information:

SEX

What Factors ?

89.29%

7.14% 3.57% 0.00%0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

20-35 years 36-45 years 46-55 years >56 years

Age of the 3G user

8/9/2019 Consumer Behabiour Factor

8/15

Continue..

36.10%

46.81%

12.12%5%

0.00%5.00%

10.00%15.00%20.00%

25.00%30.00%35.00%

40.00%45.00%50.00%

1-2

Hrs/Day

3-5

Hrs/Day

6-8

Hrs/Day

9-11

Hrs/Day

Internet Usage/Day

55.10%

44.90%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Yes No

Mobile TV Acceptence

Why factors?

8/9/2019 Consumer Behabiour Factor

9/15

Continue..

icrosoft ffice, Touch screen, 1

usic Player, 18

Wi-

Fi/ G,

GPS/ aps,

GP S, 1

Extendibleemory, 1

WAP browser, 11

Camera, 18

Bluetooth, 17

Why factors?

8/9/2019 Consumer Behabiour Factor

10/15

Continue..How factors?

MMS

17%

Socializing9%

Instant Masseging

24%eMail(Gmail,Yahoo

..)11%

Salesforce

Automation

2%

Production/Operat

ion

7%

Fieldforce

Automation

4%

daily

Scheduler

5%

video/music

download

21%

3G Prefered Expected Usage

8/9/2019 Consumer Behabiour Factor

11/15

Continue..What Goals ?

40.00%

60.00%

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%

Yes

No

3G service Awareness

8/9/2019 Consumer Behabiour Factor

12/15

8/9/2019 Consumer Behabiour Factor

13/15

With respect to the Hand set availability and

it effect on the 3G usage. The current state in

India is that the available handset

configuration is not matched with the service.

In term of Income level, there is good

perception towards 3G services but the

willingness to pay for 3G service is less.

8/9/2019 Consumer Behabiour Factor

14/15

TEAM MEMBERS..

SANDIP NANDY

SOURABH KR. HAZRA

BIKIRAN THAKUR

RESHMI GANGULY

UTTARA KAR

TONMAY MONDAL

8/9/2019 Consumer Behabiour Factor

15/15

THANK YOU..