consumer basket hdd april 2016
TRANSCRIPT
2016 APRIL
58,12 RONBEST OFFER
CONSUMER BASKET HDD
2016 APRIL
11 TOP PRODUCTS*:
• RICE (1KG)• SPARKLING WATER (1L)• FLOUR (1KG)• MILK(1L)• CORN FLOUR (1KG)• MARGARINE(1KG)• EGGS• BONELESS CHICKEN BREAST (1KG) • TELEMEA(1KG)• SUNFLOWER OIL (1L)• SUGAR (1KG)
(* KG/L- UNIT PRICE)
2016 APRIL
PRODUCTS PENNY XXL MD LIDLSPARKLING WATER 0,34 0,34 (-)FLOUR 1,39 1,39 1,59SUGAR 2,99 2,99 2,99SUNFLOWER OIL 3,79 3,79 3,99RICE 4,97 4,97 3,56*CORN FLOUR 2,89 2,89 1,46*MILK 2,09 2,09 2,26MARGARINE 10,97 10,97 5,31*WRAPPED TELEMEA 14,11* 14,43* 17,53BONELESS CHICKEN BREAST 16,91 13,99 16,28*EGGS 0,27 0,27 0,29
TOTAL 60,72 58,12 (-)
PRICE TABLE: (RON/Kg-L)
XXL MD has the least expensive basket in APRIL, with a value of 58,12 RON.
*For the products not promoted in APRIL 2016 we chose the average minimum unit price of that product in 2015 in that specific retailer.
If XXL MD would’ve promoted wrapped telemea in APRIL 2016 with their average minimum unit price eqal to 14,43 RON from 2015, the total basket of XXL MD would’ve been 58,12 RON, followed by LIDL with a basket of 59,25 RON, if the last last one, would’ve promoted all the items analyzed in the basket
(-) In LIDL some of the products were not promoted at all in national leaflets in 2016 and therefore LIDL was marked with (-) and the total value of the basket was not calculated.
2016 APRIL
PENNY XXL MD LIDL
0% 0%
14%
FLOUR
SPARKLING WATER (1 L) AND FLOUR (1 KG)
0.34 RON
1.39 RON1.39 RON
0.34 RON LIDL did not
promote SPARKLING
WATER in APRIL 2016
2016 APRIL
PENNY XXL MD LIDL
0% 0% 0%
SUGAR
2.99 RON
PENNY XXL MD LIDL
0% 0%
5%
SUNFLOWER OIL
SUNFLOWER OIL (1 L) AND SUGAR (1 KG)
3.79 RON 3.79 RON
2.99 RON 2.99 RON
2016 APRIL
PENNY XXL MD LIDL
0% 0%
RICE
PENNY XXL MD LIDL
0% 0%
CORN FLOUR
CORN FLOUR (1KG) AND RICE (1KG)
4.97 RON
2.89 RON
2.89 RON
4.97 RON LIDL did not
promote RICE in APRIL
2016
LIDL did not promote
CORN FLOUR in APRIL 2016
2016 APRIL
PENNY XXL MD LIDL
0% 0%
MARGARINE
PENNY XXL MD LIDL
0% 0%
8%
MILK
MILK (1 L) AND MARGARINE (1 KG)
2.09 RON
10.97 RON 10.97 RON LIDL did not
promote MARGARINE in
APRIL 2016
2.09 RON
2016 APRIL
PENNY XXL MD LIDL
0
WRAPPED TELEMEA
XXL MD did not promote
WRAPPED TELEMEA in APRIL 2016
PENNY did not promote
WRAPPED TELEMEA in APRIL 2016
PENNY XXL MD LIDL
21%
0%
BONELESS CHICKEN BREAST
BONELESS CHICKEN BREAST (1 KG) & TELEMEA (1 KG)
17.53 RON
13.99 RON LIDL did not
promote BONELESS
CHICKEN in APRIL 2016
2016 APRIL
PENNY XXL MD LIDL
0% 0%
7%
EGGS
EGGS (1 PIECE)
0.27 RON 0.27 RON
2016 APRIL
Thank you for your attention
Florentina VasileLeaflet Monitor Director [email protected]+40 (0) 743 216 282
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