consumer attitudes to the nbn an analysis for the copper alliance
TRANSCRIPT
Consumer Attitudesto the NBN
An Analysis forthe Copper Alliance
Paying for energy efficiency
2.22.5
16.0
19.6
23.7
26.7
9.3
Amount prepared tospend to cut energy
bills by one third
5+ years4-5 years3-4 years2-3 years1-2 yearsLess than 1 year
N/A
8.57.89.0
20.5
24.225.1
5.0
Acceptable payback timeon energy efficiency
Effectiveness of energy efficiency technologies
Home insulation
Solar or gas hot water
Better (e.g. double glazed) windows
More energy-efficient air conditioning / heating
Solar power (PV) with battery storage
Solar power (PV)
More energy-efficient appliances (white goods)
Energy efficient ('smart') lighting
More energy-efficient electronic devices (PC / TV)
Real-time display of energy usage IN-HOME DISPLAY
Residential energy management system
Real-time display of energy usage ON THE WEB
4.2
5.7
9.3
6.7
11.1
11.2
6.9
11.1
9.0
19.2
16.9
22.2
18.7
27.2
24.8
23.4
27.3
27.4
25.6
30.6
31.9
34.2
43.5
36.2
32.0
33.8
35.3
39.9
29.1
29.1
42.4
33.8
36.8
22.4
21.6
15.2
43.2
30.5
27.9
27.2
26.5
26.0
23.0
19.9
18.1
10.9
8.5
7.0
5.9
6.2
4.6
4.3
13.3
9.5
19.4
Not effective 2 3 4 Very effective
Actions if energy prices continue to rise
Seek lower rates from another supplier
Try harder to use less energy
Seek more information on energy consumption of different devices and appliances
Install solar or other renewable energy source
Replace existing appliances and devices with more energy efficient products
Move to a more energy efficient house
Install a Residential Energy Management system (monitoring and control)
10.0
4.1
10.7
21.2
16.4
52.2
32.5
6.9
8.2
12.2
11.7
15.0
16.7
21.3
22.0
22.5
24.9
26.3
31.1
16.7
29.8
22.4
27.8
27.8
17.9
21.0
8.6
11.3
38.8
37.4
24.5
22.9
16.6
5.9
5.0
Not likely at all 2 3 4 Very likely
Potential sources of energy purchase
Conventional energy retailer
Community based energy utility
Specialist Energy Services Company (ESCo)
Major Telco/ISP (e.g. Telstra, Optus)
Major retailer (e.g. Coles, Woolworths)
Smaller retailer
Smaller Telco/ISP
Bank or Insurance company
24.5
34.7
39.0
33.9
28.8
36.5
30.9
24.1
31.2
26.7
22.1
16.0
14.8
14.0
8.7
5.5
37.4
13.0
10.1
6.3
5.0
4.8
13.3
14.5
26.1
33.0
22.6
31.1
46.5
12.3
14.3
17.7
18.5
22.2
25.9
21.0
Not at all likely 2 3 4 Very likely
Factors in staying with or switching energy supplierLower prices
Better service
Offers rebates for more efficient usage
Offers green power (at same price)
More explanation of consumption patterns
Provides assistance on energy reduction
Provides in-home displays to help you monitor usage in real time
Provides smart meters
Offers bundled service (gas, phone, etc.) with electricity
Provides web portal to help you monitor usage in real time on the Internet
Offers paperless billing
Effectiveness of sales and marketing
Offers green power (at slightly higher price)
13.9
24.3
22.1
22.2
33.5
33.1
28.3
29.3
30.1
31.0
30.0
31.3
35.4
19.1
29.6
31.6
25.9
28.5
30.3
26.4
20.4
24.7
22.4
18.2
10.7
14.5
63.4
39.0
35.1
32.1
24.3
20.7
19.7
16.2
16.1
15.3
11.3
5.6
5.5
4.3
6.3
8.4
7.8
9.0
13.1
13.2
13.9
13.7
16.1
24.4
19.4
4.9
11.4
5.9
6.9
12.5
20.9
15.2
17.5
24.4
28.0
25.1
Not at all important 2 3 4 Very important
Changing electricity supplier
I have never changed my supplier, but will if there is a good enough reason
I have changed once, and will do so again if there is a good enough reason
I have changed more than once
I have never changed my supplier, and never will
I have changed once, but probably won't again
N/A
30.8
30.1
17.7
10.2
6.6
4.7
Usefulness of new energy technologies
Time of use tariffing so, I could run some appliances when energy is cheaper
In-home display (meter) showing energy consumption of individual appliances
In-home display (meter) showing overall energy consumption
Ability to look at your real-time energy consumption on the Internet
Ability to control appliances when away from home by mobile phone
9.6
10.8
12.2
16.4
22.8
9.2
12.0
13.2
13.2
16.9
21.9
23.0
26.4
27.4
23.9
25.5
23.5
20.5
20.2
17.4
33.7
30.8
27.7
22.8
19.0
Not at all useful 2 3 4 Very useful
© 2013 Connection Research Services Pty Ltd and Copper Alliance
All rights reserved. The content of this report represents our interpretation and analysis of information gathered from various sources, but is not guaranteed as to accuracy or completeness.
Reproduction or disclosure in whole or in part to other parties, by any means whatsoever, shall be made only upon the written and express consent of Connection Research or Copper Alliance.