consumer attitudes and online retail dynamics in china, 2013-2018

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Consumer Attitudes and Online Retail Dynamics in China, 2013-

2018

Category : Consumer & Retail

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Introduction to Report

Launch Date: June 30, 2014

Number of Pages: 91

Geography Coverage: China

Available Format: PDF

Price For Single User License: USD 1,450

Price For Site License: USD 2,900

Price For Global User License: USD 4,350

Delivery Time: Within 24 Hours (During Working Days)



About the Report

Consumer Attitudes and Online Retail Development in China, 2013-2018 report provides the magnitude, growth, share, and dynamics of the online retail market in China.

It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to China's online retail environment.

In addition, it analyses the key consumer trends influencing the Chinese online retail industry.



Key Findings:

Online retailers will continue to be largely benefitted by growing online sales in the holiday season and online shopping day's such as Singles' Day celebrated every year on November 11.

The channel is forecast to register retail sales of CNY1,809.6 billion in 2018 and increase its contribution to 5% of total Chinese retail sales compared to 1.6% in 2013.

Social media has a significant impact on the purchasing decision of Chinese consumers, with the majority of consumers consulting social media and customers' reviews before making a purchasing decision.

Omni channel retailing is gaining ground among major offline retailers, as big offline retailers in China integrating their offline and online retail strategies

Sales in the electrical and electronics category are forecast to grow the fastest over the online channel, followed by apparel, accessories, luggage and leather goods



Reasons to Buy:

Detailed category coverage is provided, covering 26 products, across nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

Understand the consumer behavior and online trends in China

Understand which products will be the major winners and losers in the online arena in the coming years

Learn from best practice approaches outlined in the case studies of leading online retailers



Report Coverage

1. Introduction

2. Market at a glance

3. Consumer Insight: Online Shopping Attitudes and Behaviors

4. Online Channel Dynamics

5. Case Studies: Leading Online Retailers in China

6. Appendix

For more details regarding Report coverage see the last slide




Company Coverage:

1. JD.com

2. Tmall (Alibaba Inc.)

3. Dangdang Inc.

4. Carrefour China

5. Vancl China

For more details regarding Report coverage see the last slide




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