Consumer and Market Insights: Skincare Market in France

CT0027IS Sample Pages

November 2014

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Example table of contents

Introduction

Category classifications

Demographic definitions

Summary methodology

Market overview

Macro-economic analysis: GDP Per Capita, Population, Consumer Price Index, and Age Profile

Overall market value, (US$ millions), 2008-2018

Overall market growth rate, in value and volume, 2008-2018

Global country comparison of market volume and growth, (millions of KG), 2008-2018

Components of change analysis of market value growth, 2013

Market volume, (millions of KG), 2013-2018, by category

Category value growth, 2008-2018

Change in category value share, 2013-2018

Change in segment value share, 2013-2018

Leading company analysis

Leading brand analysis

Retailer and packaging

Identification of key retailers

Channel analysis: sector and industry distribution, 2010-2013

Channel analysis by category, 2013

Private Label penetration by category, 2013

Brand and Private Label growth, 2010-2013

Packaging Material and Type analysis, sector and category, 2013

Packaging Closure and Outer analysis, sector and category, 2013

Growth in Packaging Material, Type, Closure, and Outer, 2013-2018

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Example table of contents - continued

Demographic cohort consumption patterns

Breakdown of overall consumption occasions 2012, by age and gender

Breakdown of Private Label consumption occasions 2012, by age and gender

Over/under consumption compared to the proportion of society represented

Breakdown of consumption frequency 2012, by gender

Breakdown of consumption frequency 2012, by age group

Private label consumption by age group compared to overall market consumption by age, 2012

Consumer trend analysis

Trend framework

Level of influence each trend has on overall consumption, by volume, 2012

Level of influence each trend has on overall consumption by category, by volume, 2012

Primary market drivers – the top five trends influencing consumption

For each primary market driver:

Sub-trend explanations and analysis

Value of consumption influenced by the trend, (US$ millions), 2013

Volume of consumption influenced by the trend, (millions of KG), 2013

Percentage of consumption motivated by the trend, by category

Percentage of consumption motivated by the trend, by gender

Percentage of consumption motivated by the trend, by age group

Percentage of consumption motivated by the trend, by leisure time group

Percentage of consumption motivated by the trend, by income group

Analysis of how the trend influences consumption habits

Recommendations of how manufacturers can formulate their products to target the trend

How the trend will evolve in the category

What trends will increase in importance over the next ten years?

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Example table of contents - continued

Innovation examples

Innovative country-specific launches in the sector

Innovative global launches in the sector

Recommended actions

For each primary market driver and category, how to target the driver through:

Formulation

Positioning

Packaging

Occasion

Appendix

An explanation of the sub-trends

Detailed methodology

About Canadean

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Reasons to buy this report

This report brings together consumer analysis and market data to provide actionable insight into the behavior of consumers.

This is based on Canadean’s unique consumer data – developed from extensive consumption surveys and consumer group

tracking – which quantifies the influence of 20 consumption motivations within your industry.

Consumer trends analysis An overview of the key demographic groups driving

consumption in your industry, and what their motivations are

for doing so. This enables the reader to identify the most

important trends within the market and also determine

whether beliefs over what influences consumer behavior

within the category are accurate.

Future outlook The report provides insight to highlight the "so what?"

implications behind the data, and analysis of how the

need states of consumers within your industry will evolve

in the short-to-medium term future.

Recommended actions Strategic recommendations of how to capitalize on the

evolving consumer landscape are offered at a sector and

category level, allowing product and marketing strategies

to be better aligned with the leading trends in the market.

Product innovation examples Examples are provided of innovative international and

country-specific product development within your

industry, with analysis of how these products effectively

target the most pertinent consumer need states.

Demographic analysis Key demographic groups driving consumption within French

market are identified. The figures showcase the number of

Skincare occasions attributed to specific age groups and

genders, as well as identifying whether these demographic

groups "over" consume in the category.

Market sizing Market value and volumes are given over 2008–2018 for

every category in the sector. In addition, distribution and

packaging dynamics are studied to provide a complete

review of current and future market dynamics.

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Canadean has identified nine mega-trends that drive consumer choice and these can be broken down into 20 sub-trends

Aspiration

Beauty

Better Value

Busy Lives

Changing Age Structures

Changing Life Stages

Connection

Experience Seeking

Fun & Enjoyment

Individualism

Indulgence

Media

Technology

Trust

Urbanization &

Migration

New Gender

Behaviors

Personal Space & Time

Quality Seeking

Health

Ethics

MEGA-TRENDS:

CHANGING

LIFESTAGES

CONNECTIVITY

CONVENIENCE

ETHICS

EXPERIENCE &

ENJOYMENT

HEALTH &

WELLNESS

INDIVIDUALITY

TRUST

VALUE

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The French Skincare market is currently valued at EURXX billion, and is forecast to reach EURXX billion by the end of 2018

Market value of the French Skincare market,

2008–2018

Market volume of the French Skincare market,

(Unit Million), 2008–2018

CAGR 2008–2013 XX

CAGR 2013–2018 XX

The Skincare market in France was valued at EURXX million in 2013 and is forecast to grow at a CAGR of XX%,

to reach EURXX million by 2018. Improving economic conditions, continuous product innovation, and the rising

demand for premium Skincare products by high income consumers will drive growth in the market.

Market volume is expected to grow at a CAGR of XX% during 2013–2018, which is higher than the historic

CAGR of XX% during 2008–2013. This is partially attributable to the large aging population in France, who are

demanding more anti-aging Skincare products.

EUR million $US millions

2008 XX XX

2013 XX XX

2018 XX 5,091.5

CAGR 08-13 XX% XX%

CAGR 13-18 XX% XX%

2008 2013 2018

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Women and Older Consumers enjoy the most Skincare occasions in France on an annual basis

Number of occasions in France Skincare industry, by age, 2012

Number of occasions in France Skincare industry, by gender, 2012

French women use Skincare products more often than men. Older consumers are the most frequent users of

Skincare products, and also have the highest combined number of occasions. This is partially attributable to their

large share of the population and their increased use of anti-aging Skincare products.

Women:

Occasions: XX billion

Per person: XX

Men:

Occasions: XX billion

Per person: XX

Tweens & Early

Teens:

Occasions:

XX billion

Per person: XX

Early Young

Adults:

Occasions:

XX billion

Per person: XX

Pre-

Mid-Lifers:

Occasions:

XX billion

Per person: XX

Mid-Lifers:

Occasions:

XX billion

Per person: XX

Older Young

Adults:

Occasions:

XX billion

Per person: XX

Older

Consumers:

Occasions:

XX billion

Per person: XX

Kids & Babies

Occasions:

XX billion

Per person: XX

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How the Individualism trend influences Skincare consumption habits in the France

Personalized Skincare products are demanded more by

women

French society is moving fast as different cultures and values

make consumers more aware of their personal choices and

ideas. Owing to this, French consumers seek products that

satisfy their particular needs. The feeling of being a unique and

distinctive individual is reflected in the seeking of personalized

products rather than generic ones.

The demand for personalization is in Body and Facial Care

products. Of women’s total Skincare consumption, 26.4% is

based on the idea that the product is specifically designed for

their individual requirements. Awareness of different skin types,

such as sensitivity or dryness, along with notable signs of aging,

drive consumers to buy more specific products.

Technology, and its advances in the industry of beauty and

personal care, helps us to understand differing Skincare needs.

Skincare consultations and DNA testing are rapidly becoming

common practice for those consumers looking to take

personalization to the next level. Such advancements will allow

for the most specific Skincare products available to date.

In recent years French women

have adopted measures to

protect them from the sun.

French brand, Etat-Pur, offers a

range of products that satisfy

consumers’ explicit needs that

stem from a lack of melanin

production.

Biochemistry is playing

a key role in the

Skincare market. By

developing specialized

products, consumers

can find particular

goods that meet their

individual needs.

The Skincare market has to move with new

technology

Specific needs require

particular products

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Innovative new product launches in the global Skincare market

Brand: MDNA Skin

Manufacturer: MTG Co., Ltd.

Launched: 2014, Japan

Trend: Aspirations, Beauty, Experience

Seeking

Pop star Madonna has launched her own

celebrity Skincare line in collaboration

with Japanese cosmetics major MTG

Co., Ltd. The product range includes

chrome clay masks, a skin rejuvenator,

and a skin serum.

Brand: Sublimage

Manufacturer: Chanel

Launched: 2014, US

Trend: Indulgence, Beauty, Experience

Seeking, Changing Age Structures

Chanel has launched Sublimage mask

containing PFA, which claims to help

reduce signs of aging.

Brand: Sublimage

Manufacturer: Chanel

Launched: 2013, US

Trend: Beauty, Quality Seeking, Trust

Chanel has launched Sublimage Makeup

remover, which contains camellia and

jojoba oil. The natural formulation gives

the product more value and will earn

consumers’ trust.

Brand: Happy Time

Manufacturer: Nivea

Launched: 2013, India

Trend: Aspirations, Beauty, Experience

Seeking

Nivea has launched Happy Time Body

lotion which claims to contain bamboo

extract and milk proteins. Its formulation

will help consumers to feel new

sensations.

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How to successfully target the Beauty trend

Body Care Facial Care Hand Care Depilatories Make-up Remover

Pro

du

ct

Formulation

• Caffeine can be used to create Body Care lotions that improve skin appearance and firmness

• Signs of fatigue can be reduced using natural ingredients

• Consumers prefer natural ingredients that have an impact on the hand skin. Therefore, aloe Vera might be a good substitute that keeps the beauty of the skin

• Marks can appear after hair-removal. However, ingredients such as chamomile help reduce inflammation and redness

• Make-Up Removers that also moisturize or brighten the skin offer an additional beauty benefit

Positioning • Manufacturers should emphasize results such as smooth skin

• Beauty and skin health are closely linked, and products should address both these needs

• To add value and increase the number of times consumers use the product, Hand Care can be positioned as a remedy to avoid age marks

• Consumers, especially women, need Depilatories for brighter skin

• Emphasize the outcomes of having healthy skin such as skin luminosity

Packaging

• A bottle of body lotion with neutral colors mixed with bright tones will emphasize beauty and sophistication

• Packaging should clearly highlight a product’s effectiveness

• Hand lotions that come in a thin, white bottle will be considered attractive for consumers as it reflects cleanliness and purity

• Depilatories need to be well-packaged using natural and light colors that say pureness and beauty

• On-the-go packaging that uses green colors will be associated with simplicity and cleanliness

Occasion • Premium products can be bought for special occasions

• Night time anti-aging face creams can be positioned as a daily use product for those who fear getting older

• Regular use of Hand Care lotions will be important for bright skin, free of aging marks

• As a functional product, regular use is required

• As a functional product, regular use is required

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Summary Methodology

MARKET DATA

• Method: Analyst triangulation of

consensus numbers based upon

comprehensive primary and desk

research as part of an international

research programme.

• Coverage:

• 50 Countries fully researched

• Category and segment breakdown

• 8 channels

• Value and Volume data

• Internationally comparable data

• 100% standardized definitions

CONSUMER DATA

• Method: Extensive consumption surveys

and consumer group tracking with strict

age and gender quotas to ensure

nationally-representative results.

• Coverage:

• 10 Countries

• 20 Consumer Trends

• 26 Consumer Groups

• Category breakdown

• Integrated market sizing at the

country and category level

• Interim 2013 Consumer data

generated by mapping 2013 Market

size data onto 2012 Consumer data

consumption values

Details on the methodology for both of these research programs can be found in the Appendix.

This report is comprised of two data research programs

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