consumer 3000 holcim 2012
DESCRIPTION
TRANSCRIPT
![Page 1: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/1.jpg)
THE RISE OF
MIDDLE CLASS CONSUMERSWinning the Hottest Market in Indonesia
www.consumer3000.net@consumer_3000
![Page 2: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/2.jpg)
1
2
3
#C3000 Dynamics
#C3000 Phenomena
#C3000 Trends
![Page 3: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/3.jpg)
1
![Page 4: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/4.jpg)
Konsumsi domestik (market size, Q1 2012)
Pengeluaran konsumsi
Belanja Pemerintah
Investasi
Ekspor
Impor
GDP
5,0
6,2
10,2
15,1
18,2
6,7
Pertumbuhan GDP, % (Q1, 2012)
1728Rp
Triliun
Pengeluaran konsumsi
Belanja Pemerintah
Investasi
Net export
55,1
6,97
31,84
0,6
Kontribusi GDP, % (Q1, 2012)
Source: BPS
![Page 5: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/5.jpg)
Pendapatan perkapita melambung...
86 87 88 89 90 91 92 93 94 95 96 97 98 99 '01 '02 '03 '04 '05 '06 '07 '08 '09 10 11 12 13 14
$1000
$2000
$3000
$4500
EconomicCrisis
GDP percapita, 1986-2014
HSBC ADB IMF GovtBI
6,76,8
6,36,3-6,7 6,7
World Bank
6,3
GDP Growth, 2012 (%)
![Page 6: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/6.jpg)
Membandingkan dengan Chindia
SAME PATTERN
![Page 7: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/7.jpg)
Kelas menengah telah menjadi populasi mayoritas dengan 134 juta jiwa, tumbuh 9 juta jiwa per tahun
Source: WorldBank, BPS
56.5%
201025%
1999
![Page 8: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/8.jpg)
2
![Page 9: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/9.jpg)
#C3000
PHENOMENA
![Page 10: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/10.jpg)
Problematika lalu lintas: Ketika penawaran tidak berbanding lurus
dengan permintaan
![Page 11: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/11.jpg)
“Ledakan Sepeda Motor”
![Page 12: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/12.jpg)
Segalanya mulai dapat terjangkau
![Page 14: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/14.jpg)
Holiday is not only to Bali...“Setiap orang dapat terbang” Demokratisasi Konsumsi
![Page 15: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/15.jpg)
MASS LUXURYEXPLOSION
![Page 16: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/16.jpg)
Kemewahan massal
![Page 17: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/17.jpg)
3 Dimensi
DAYA BELI
RELASI SOSIAL
PENGETA-HUAN
CONSUMER3000
![Page 18: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/18.jpg)
Consumer 3000 itu...
Lebih punya daya beliLebih konsumtif
Lebih berpengetahuanLebih melek informasi
Lebih terkoneksiLebih menguasai teknologi
1
2
3
![Page 19: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/19.jpg)
![Page 20: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/20.jpg)
1. THE ASPIRATOR 2. THE EXPERT 3. THE TRENDSETTER 4. THE SETTLER
5. THE PERFORMER 6. THE CLIMBER 6. THE FOLLOWER 8. THE FLOW-ER
![Page 21: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/21.jpg)
Source: Nielsen
Pelanggan menjadi LEBIH BERPENGATAHUAN
![Page 22: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/22.jpg)
Udara, tidur, rasa haus, rasa lapar, kehangatan, dan seks
Perlindungan, keamanan, kenyamanan dan stabilitas
Cinta, kasih sayang keluarga dan relasi
Keinginan untuk dihargai, status dan reputasi
Pemenuhan kebutuhan aktualisasi diri
Aktualisasi diri
Pernghargaan
Cinta dan kepemilikan
Keamanan dan kenyamanan
Psikologi Ciptakan profil jaringan sosial Anda. Kebutuhan untuk eksis dan memiliki pengaruh
Memilih platform yang sesuai untuk menyarakan opini. Manusia cenderung menggunakan sesuatu yang digunakan oleh orang pada umumnya.
Menjalin koneksi dengan orang lain, kelompok dan bertukar pikiran. Menemukan orang-orang yang mau berbagi cita-cita dan keyakinan
Membangun imej yang kuat. Bertukar pikiran. Menunjukkan keahlian
HIRARKI KEBUTUHAN
Kebutuhan dasar
Kebutuhan sosial
ABRAHAM MASLOW
![Page 23: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/23.jpg)
Melampaui kebutuhan dasar: Komunikasi dan Mobilitas
![Page 24: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/24.jpg)
Yang nggak penting-penting jadi penting
![Page 25: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/25.jpg)
Liburan menjadi kebutuhan pokok...
![Page 26: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/26.jpg)
“Kopi Darat” menjadi kebutuhan….
![Page 27: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/27.jpg)
Budaya “Beli Sekarang, Bayar Kemudian”
![Page 28: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/28.jpg)
CUSTOMERBECOMES
MORE
CIVILIZED
![Page 29: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/29.jpg)
Sinetron kayak gini akan menghilang???
![Page 30: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/30.jpg)
More Civilized, More Educated
Pocong akan menghilang dari peredaran???
![Page 31: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/31.jpg)
Konsumen makin terkoneksi dan rasional
![Page 32: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/32.jpg)
3
![Page 33: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/33.jpg)
CONSUMER 3000
TRENDS
![Page 34: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/34.jpg)
Boom OKB!!!
![Page 35: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/35.jpg)
McD kian merakyat!!!
![Page 36: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/36.jpg)
“Mereka yang berpenghasilan lebih
tinggi cenderung membeli dan berlebih
mengkonsumsi daging, telur, susu, atau
makanan siap saji.”
WHO
4 PENYAKIT FAVORITdi Indonesia
1.JANTUNG2.DIABETES3.KANKER4.PARU-PARU KRONISSource: WHO
![Page 37: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/37.jpg)
Mall adalah virus pembunuh
![Page 38: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/38.jpg)
Channel modern lebih disukai...
![Page 39: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/39.jpg)
![Page 40: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/40.jpg)
![Page 41: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/41.jpg)
100 gerai hingga akhir 2011
![Page 42: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/42.jpg)
23 gerai hingga akhir 2011
![Page 43: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/43.jpg)
Hypermarketmasuk
kabupaten
![Page 44: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/44.jpg)
Pemain baru, trend baru…
![Page 45: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/45.jpg)
Minimarket masuk desa
![Page 46: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/46.jpg)
Ritel buka 24 jam marak...
![Page 47: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/47.jpg)
E-commerce akan maju-pesat
![Page 48: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/48.jpg)
Premium down size/packaging or boost up premium image
Source: Nielsen
Menjadi paket premium yang terjangkau
![Page 49: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/49.jpg)
YTD Growth
14%Higher than food
Penampilan menarik menjadi trenSource: Nielsen
![Page 50: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/50.jpg)
Jadi Kinclong... Dapat untung!!!
![Page 51: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/51.jpg)
Decoupling: Kebutuhan = Keinginan/
![Page 52: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/52.jpg)
/Decoupling: Kebutuhan = Keinginan
![Page 53: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/53.jpg)
Midnite Sale: Customers Become Smarter
Munculnya konsumen yang lebih berorientasi nilai
![Page 54: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/54.jpg)
Decoupling
Decoupling: Kebutuhan = Keinginan/
Rumah menjadi “gudang” barang-barang yang tidak dibutuhkan
![Page 55: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/55.jpg)
Ketika “terkoneksi” menjadi gaya hidup
![Page 56: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/56.jpg)
Ketika “terkoneksi” menjadi gaya hidup
![Page 57: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/57.jpg)
The rise of entrepreneur 3000
Lahirnya generasi app-holic
![Page 58: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/58.jpg)
Cerita adalah pembunuh kompetitif
![Page 59: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/59.jpg)
WOM adalah pendorong yang efektif
![Page 60: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/60.jpg)
Name FM Siddharta
Position Associate Facilitator Inventure
Education• Bogor Institute of Agriculture (IPB-Bogor) – Majoring in Marketing Strategic
Management (2002) • Bogor Institute of Agriculture (IPB-Bogor) – Majoring Industrial Engineering
and Management (1989)
Experience
• Project Officer to Production Supervisor to Production Planning & Inventory Control Supervisor PT Aneka Sinar Mutiara (1989-1991)
• Regional Sales Promotion Manager - Central Indonesia Helios Foods (1991-1993)
• Area Sales Manager- West-Central Region Meadjohnson Indonesia (1993-1996)
• National Sales Manager PT New Zealand Milk Indonesia (1996-2001)• Commercial Director Sara Lee Indonesia (2003-2005)• VP Sales & Distribution PT Karyamegah Adijaya (2008-2009)
![Page 61: Consumer 3000 holcim 2012](https://reader033.vdocuments.site/reader033/viewer/2022061122/547013e5b4af9fb90a8b4627/html5/thumbnails/61.jpg)
Thank You