1. Growth Through Innovation
TESLA
AfiAdodoAgbeviade
GautamBhaskar
JarodStirling
HweeSee Teng
Kenji Yamamura
Muir Woods & Eight

2. 5 April 2011
Muir Woods & Eight
2
Can Tesla profitably achieve sustainable growth and increase market share?
Situational Analysis
Situation

Designs, manufactures and sells high performance sport EVs and

EVpowertrain components in North America, Europe and Asia Pacific

Thoroughbred innovator through extensive R&D

3. Ambitious and successful CEOComplication

Production of Roadster to be halted for more than a year

4. Increasing competition 5. Development services to reduce, OEMs to start manufacturing own EV technology 6. Battery life and safety an issue Can Tesla profitably achieve sustainable growth and increase market share?
Key Question
7. 5 April 2011
Muir Woods & Eight
3
Put the key question in here
Key Issues Analysis:
Can we identify a specific area/areas of innovation?
Can we increase market share considering our competitors strengths?
Can we achieve sustainable growth?

Explore other applications for electric motor

8. Investigate partnership possibilities 9. Research longer lasting and safer batteries 10. Investigate market segments competitors are weak or not present in 11. Assess market sizes for these segments 12. Confirm trends in these markets 13. Explore mass production opportunities 14. Investigate other partnerships for production 15. Investigate further