constructing visual aids spk 230 benefits of visual aids types of visuals audience centered visuals...
TRANSCRIPT
Constructing Visual Aids
SPK 230
SPK 230 SPK 230
•Benefits of Visual Aids •Types of Visuals•Audience Centered Visuals•Organization and Text•Presenting with PowerPoint•Impromptu Delivery Activity
SPK 230
AgendaAgenda
•Benefits of Visual Aids
–Improve listener recall–Speeds comprehension–Enhances speaker credibility
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Benefits of Visual AidsBenefits of Visual Aids
Listener Recall
10%
65%
20%
70%70%
72%72%
85%85%
After 3 hoursAfter 3 hours
Verbalonly
Visualonly
VerbalandVisual
65%65%
20%20%
10%10%
After 3 daysAfter 3 days
Audience RecallAudience RecallBenefits of Visual AidsBenefits of Visual Aids
•Effective Visuals:– Aid Audience Understanding– Understood in 6 seconds or less– Anchor ideas, facts & concepts – Easily readable fonts/type sizes
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Benefits of Visual AidsBenefits of Visual Aids
Printed Words + Photo, Art or
Drawing
= Text Visual
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Types of VisualsTypes of Visuals
Idiots Guide to SwimmingIdiots Guide to SwimmingIdiots Guide to Swimming
Swimming Basics
Swimming Equipment
Swimming Lingo
Employee Creativity Keep channels open
Encourage new ideas
Promote participation
Reward creativity
Charts, Graphs, Diagrams, or Maps + Few Words = Graphic
Visual
.
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Types of VisualsTypes of Visuals
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
Recycle
ReuseReduce
After School CareDay Care Center--60%
Private Care--20%
Parental Care--9%
Latch Key--11%
Whether a Text Visual or a Graphic Visual, it Must be…..
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An Audience Centered Visual!
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Audience Centered Visuals
Audience Centered Visuals
Audience Centered Visuals
Audience Centered Visuals
• About the Audience - build pathos & ethos - show connection - construct using THEIR look
Who is this about??Who is this about??
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Audience Centered Visuals
Audience Centered Visuals
• About the Audience - build pathos & ethos - show connection - construct using THEIR look
THIS is who it’s about!!THIS is who it’s about!!
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Audience Centered Visuals
Audience Centered Visuals
• Don’t Make It Difficult!! - never put more time into slides than speech - start with basics – then build
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Audience Centered Visuals
Audience Centered Visuals
• Don’t Make It Difficult!! - never put more time into slides than speech - start with basics – then build
SPK 230
Audience Centered Visuals
Audience Centered Visuals
But How??
Its in the Book!
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Audience Centered Visuals
Audience Centered Visuals
•A word about legality:–Use “free” images OR–Ask permission and cite image–Some educational uses permitted without permission under “Fair Use”
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•Slides Should Match Presentation
–Write your speech first–Link slides to your outline
•Slide headings should match agenda•Use the exact same words
–Maintain a theme
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Organization and TextOrganization and Text
≠
•Keep Location and Layout of Headers, Text and Bullets the Same
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Organization and TextOrganization and Text
Orphan
•Orphaned Text –When one word of text moves to the next line
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Organization and TextOrganization and Text
•Font Choices –Choose a “Sans” font (without feet)–Easy to read quickly = less work for your audience
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Organization and TextOrganization and Text
Sans SerifI am the next great public speaker (sans serif) I am the next great public speaker (arial) I am the next great public speaker (tahoma)
SerifI am the next great public speaker (garamond)I am the next great public speaker (T. N. R)
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Organization and TextOrganization and Text
SPK 230
Organization and TextOrganization and Text
•Avoid too Much Text –Visual aids =6x6 rule
•6 words per line•6 lines per page
–PowerPoint =25 words (or less)
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Organization and TextOrganization and Text
•Make it Visible –Contrast, Contrast, Contrast
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Organization and TextOrganization and Text
Light On Dark
Dark On
Light
Somewhere in
Between
•Text Size
–Titles, 44 points or larger–Subtitles, 32 points or larger–Details, 28 points or bigger
–Nothing below 24 points
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Organization and TextOrganization and Text
•Animation, Sounds and Transitions
–Can be distracting–Use Sparingly–Keep it simple
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Organization and TextOrganization and Text
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Organization and TextOrganization and Text
Its like reading only the bottom half of a word–no immediate recognition occurs.
•Avoid Using All Caps
•Interact With Your Slides–Know how to get in slideshow mode–Know how to advance/go back–Stay in synch –Talk about your visuals
Hint: Practice First SPK 230
Presenting with PowerPointPresenting with PowerPoint
•Interact With Your Audience–Don’t read from wall screen–But ok to touch/point to screen–Advance or return to a slide based on audience feedback
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Presenting with PowerPointPresenting with PowerPoint
How much do you
know about PowerPoint
?
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Knowledge Check Knowledge Check
•Critique•Watch the following presentation and evaluate
Presenter’s use of PowerPointPresenter’s delivery techniquesSpeech Critique
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Presenting with PowerPointPresenting with PowerPoint
MORTGAGE COMPANIES
MORTGAGE INSURANCE
MORTGAGE BUY OUT
ESCROW SHORTAGES AND OVERAGES
INTEREST RATES
POINTS
THINGS YOU SHOULD KNOW
How would you change this visual?
MortgagesMortgagesWhat You Should Know . . .
Escrow Shortages and Overages
Mortgage Insurance
Mortgage Buy Out
Interest Rates
Points FORSALE
Advertising for Advertising for Wedding Wedding PlannersPlanners
Advertising Advertising
• Print• Broadcast• Internet
PrintPrint
• Sub point• Sub point
BroadcastBroadcast
• Sub point• Sub point
InternetInternet
• Sub point• Sub point
SPK 230 Handbook SPK 230 Handbook
• A “How To” Guide - look before you ask - follow rules - a BRIEF overview
1. Good Templates
2. Limited Words on Slides
3. San Serif Fonts
4. Professional Graphics
5. Have High Contrast
1. Good Templates
2. Limited Words on Slides
3. San Serif Fonts
4. Professional Graphics
5. Have High Contrast
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Let’s look at your slides…….
SPK 230
Presenting with PowerPointPresenting with PowerPoint