construct shared vision
DESCRIPTION
+ More info at phenomenalogic dot com + A full documentation of the grad-student symposium Proposium: Building a Grad Student NetworkTRANSCRIPT
NORTH CAROLINA STATE UNIVERSITY __ COLLEGE OF DESIGN DEPARTMENT OF GRAPHIC AND INDUSTRIAL DESIGN __ FALL 2011
GD502 GRADUATE STUDIO GRADUATE STUDIO: SYMPOSIUM + PROPOSAL = PROPOSIUM
PROFESSOR: AMBER HOWARD STUDENT: ALEXANDRIA JARVIS YEAR: FALL 2011 __ THIRD SEMESTER/SECOND YEAR
PROPOSIUM EVENT DESCRIPTION
PART PROPOSAL
Previous student symposiums sought to contribute to design discourse by addressing and challenging
contemporary issues within the discipline. Students traditionally invite distinguished scholars and
practitioners to give lectures, panel discussions, and workshops that inform all other event activities. With
each gathering, the network of scholarly activity grows stronger, while the event garners more prestige and
participation from current and prospective graduate students, academics, and practitioners alike.
Moving beyond a traditional symposium format, this year’s event is a symposium plus a proposal—a
Proposium. With your participation, we would like to collectively create an international “Graduate Design
Network,” which includes students, recent alumni, and forward-thinking businesses. We think this form of
design collective among graduate students would benefit and support our discipline as a whole.
PART SYMPOSIUM
Conferees may attend in-person or remotely to discuss, map, and solidify a shared mission for the network
and the support platform. The event will include two keynote speakers, two design strategy speakers,
and four strategy-oriented workshops aimed at conceptualizing the network. Remote attendees will have
exclusive access to videos of the keynote addresses and participate in the workshops through online
collaborative tools. By the end of the Proposium, participants will identify task force groups who will take
the next step in developing the Graduate Design Student Network and the support platform.
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+proposium
EVENT PHOTOS
DESIGN TEAM : WORKSHOP 1 & 2 BRIEF OVERVIEW
DESIGN TEAM
RACHAELHUSTON,ALEXANDRIAJARVIS,ARIELLAMOSTKOFF,AMINAPATTON,NASTIATUMASH
RESPONSIBILITIES
Our Design Team was responsible for hosting Workshops One and Two, both remotely and in-person.
Our two workshops were meant to uncover the values, goals and objectives of the proposed Graduate
Design Network and its purpose. The first workshop focused on generating and organizing a number
of possibilities and the second on crafting purpose statements. The content generated during the
workshops will live on to inform the Network as it is built.
TEAMROLES
virtual participant liason, , virtual participant facilitator, virtual participant collaborative space &
instructions designer, workshop creator, workshop prompt maker
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+proposium DesignTeam
WORKSHOPS1-2 NETWORKPURPOSE
WORKSHOP 1 : OVERVIEW////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
+proposium WORKSHOP1
BRAINSTORMING+
AFFINITYDIAGRAMMING=GOALS
DESCRIPTION
In this workshop, we will develop and identify key goals of our Graduate Design Network. We will
brainstorm together to generate lots of ideas. We will affinity diagram to organize and categorize ideas.
Each workshop will address one of the 4 domains: Value of Graduate Programs, Future Generations/
Legacy, Relationship between Practice and Academia, Inter-institutional Relationships.
DEFINITIONS
Brainstorming is the quick and uncensored generation of ideas, in the form of written phrases. Affinity
Diagramming is the loose arrangement and prioritization of ideas into content-based clusters.
WORKSHOP 1 : INSTRUCTIONS
WORKSHOPS1&2WEREDESIGNEDANDFACILITATEDBYGROUPMEMBERS:RACHAELHUSTON,ALEXANDRIAJARVIS,ARIELLAMOSTKOFF,AMINAPATTON,&NASTIATUMASH
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+proposium WORKSHOP1
BRAINSTORMING+
AFFINITYDIAGRAMMING=GOALS
SCHEDULE//////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
1 2 3
+ proposium WORKSHOP 1
BRAINSTORMING +
AFFINITY DIAGRAMMING = GOALS
STEP 1:
SMALL GROUPS
STEP 2:
LARGE GROUPS
Brainstorming for Question 1 5 minutes
Combined Affinity Diagramming 15 minutes
Brainstorming for Question 2 5 minutes
Brainstorming for Question 3 5 minutes
Wrap-Up Presentations 10 minutes
Quick Affinity Diagramming 5 minutes
WORKSHOP 1 : PROCESS////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
+proposium WORKSHOP1
BRAINSTORMING+
AFFINITYDIAGRAMMING=GOALS
WORKSHOP 1 : OUTCOMES ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
+proposium WORKSHOP1
BRAINSTORMING+
AFFINITYDIAGRAMMING=GOALS
WORKSHOP 2 : OVERVIEW ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
+proposium WORKSHOP2
SPEED-DATING+RAPIDMODELING&
DIAGRAMMING=PURPOSESTATEMENT
DESCRIPTION
In this workshop, we will create purpose statements for our network through writing, speed dating, and
making. We will begin by jotting down ideas that will be visualized during dates. We will refine writing in
response to what is made.
DEFINITIONS
A Purpose Statement is a declaration of intent that provides clarity, focus, and inspiration. Speed
Dating is a series of consecutive dates to quickly discuss and exchange ideas with various people Rapid
modeling and diagramming: the quick visualization of ideas, in 3D or 2D form, using everyday materials.
WORKSHOP 2 : INSTRUCTIONS ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
+proposium WORKSHOP2
SPEED-DATING+RAPIDMODELING&
DIAGRAMMING=PURPOSESTATEMENT
New Kind
To build, engage, and inspire communities of people whose collective work revolutionizes our world.
SCHEDULE//////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
Quickly write answers to 3 questions
Cycle through 3 quick dates to discuss and make in response to each other’s writing
Propose a purpose statement and name for the network
9 minutes 7 minutes
7 minutes
ACTIVITIES
EXAMPLES
5 minutes 12 minutes
CAM Raleigh
We hope to spark new thinking by creating ever-changing experiences that explore what’s now and nearing.
+ proposium WORKSHOP2
SPEED-DATING + RAPID MODELING & DIAGRAMMING = PURPOSE STATEMENT
WORKSHOPS1&2WEREDESIGNEDANDFACILITATEDBYGROUPMEMBERS:RACHAELHUSTON,ALEXANDRIAJARVIS,ARIELLAMOSTKOFF,AMINAPATTON,&NASTIATUMASH
WORKSHOP 2 : PROCESS////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
+proposium WORKSHOP2
SPEED-DATING+RAPIDMODELING&
DIAGRAMMING=PURPOSESTATEMENT
WORKSHOP 2 : OUTCOMES////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
+proposium WORKSHOP2
SPEED-DATING+RAPIDMODELING&
DIAGRAMMING=PURPOSESTATEMENT
DESIGN TEAM : WORKSHOP 1 & 2 PROCESS & EXTENSIVE DOCUMENTATION
PROCESS: WORKSHOP RESEARCH
VALUESwhy? principles and beliefs of our organization
GOALSlong-term outcomes with measurable differences
OBJECTIVESconcrete attainments that can be achieved by following a certain number of steps
MISSIONbrief statement of purposeguides actions of the organization
RESEARCH FOR THE ORGANIZATION
Divergent: activities which open up actions and ideas and do not require agreement or decision making. Example: brainstorming.
Convergent: activities which ask groups to move towards a shared outcome or goal. Example: prioritization and decision making. These generally require more process.
Domains around which VALUES, GOALS and OBJECTIVES organized
Value of Graduate Programs
Personal Experience
Defining the Field
Future Generations/Legacy
Relationship between Practice
and Academia
Role in/as Research/ers
Inter-institutional Relationships
VALUESwhy? principles and beliefs of our organization
GOALSlong-term outcomes with measurable differences
OBJECTIVESconcrete attainments that can be achieved by following a certain number of steps
MISSIONbrief statement of purposeguides actions of the organization
RESEARCH FOR THE ORGANIZATION
Divergent: activities which open up actions and ideas and do not require agreement or decision making. Example: brainstorming.
Convergent: activities which ask groups to move towards a shared outcome or goal. Example: prioritization and decision making. These generally require more process.
Domains around which VALUES, GOALS and OBJECTIVES organized
Value of Graduate Programs
Personal Experience
Defining the Field
Future Generations/Legacy
Relationship between Practice
and Academia
Role in/as Research/ers
Inter-institutional Relationships
RESEARCH FOR THE ORGANIZATION
Possible Themes
1/ CULTURE, ETHOS 2/ STRUCTURE, ROLES
1/ DESIGN EDUCATION 2/ DESIGN PRACTICE
1/ PRESENT ORGANIZATION 2/ FUTURE GOALS
Pushing the definition of the organization further with activities that reveal global values for what [will] exist and what could exist.
Exercises in divergent and convergent thinking to develop the mission, goals, and values for the organization.
Creating new working methods for collaboration with activities to understand possible connections between education and practice
+ Reflection
+ Projection
+ Expanding possibilities
+ Narrowing Meaning
+ Experience
+ Planning the Relationship
RESEARCH FOR THE ORGANIZATION
Activities & Methods
HYBRID IDEAS
+ speed dating- you and a partner make one idea, the next person you meet with you have to make a hybrid of your idea and their idea
+ Exquisite corpse
Composing a letter for the future designers (begins to build a story about what we value, and what we would want to pass off to other designers)
COLLOCATIONS
+ Create examples of collacations with reference to graduate school (Linguistics the habitual juxtaposition of a particular word with another word or words with a frequency greater than chance : the words have a similar range of collocation.)
+ Creating a short design manifesto or poem
COLLAGE + EXPLANATION
MAP/DIAGRAM
+ Concept map
+ Venn diagramming
ROUGH PROTOTYPE
+ Visualizing ideas using paper or lo-fi objects
+ Sketching/drawing
ORGANIZE IDEAS
+ Affinity diagramming
+ Card sorting
+ Lego Modeling (like the Gauntlett interview)
ROLE PLAYING
+ new behaviors or relationships among institutions
STORY BOARD/ USER JOURNEY Possible scenarios of...
+ graduate experiences
+ what could be good or what could go wrong in the future
+ current issues that should be avoided/good things that should be capitalized on
+ Exploring Failure mode
FUN ICEBREAKERS
+ Freeze tag
+ Scavenger hunt
CONTEXT PANORAMA A visualization of the first ideas produced in order to feed the creative process and orient the following design activities
+ Identify assumptions
+ SCAMPER System
FREE LIST
DEFINING KEY “TERMS”
+ showing the participants objects and asking “is this ____.” To discuss characteristics of key terms in relation to the organization
+ Analogous Association
PROPOSE VISUALIZE EXPLOREIDENTIFY
+ Reflection
+ Projection
ANALYZE AND UNDERSTAND
DEFINING KEY “TERMS”
+ Intangible charcteristics
+ Analogous Association
ORGANIZE IDEAS
+ Affinity diagramming
+ Card sorting
BRAINSTORM
HYBRID IDEAS
+ speed dating
+ Exquisite corpse
FREE LIST
STORY BOARD/ USER JOURNEYPossible scenarios of...
+ graduate experiences
+ current issues that should be avoided/good things that should be capitalized on
VISUALIZE IDEAS
MAP/DIAGRAM
+ Concept map
+ Venn diagramming
Composing a letter for the future designers
CURRENT LANDSCAPE
CONTEXT PANORAMA A visualization of the first ideas produced in order to feed the creative process and orient the following design activities
COLLOCATIONS
+ Create examples of collacations with reference to graduate school
1/ PRESENT ORGANIZATION
2/ FUTURE GOALS
ANTICIPATE
SCAMPER System
STORY BOARD/ USER JOURNEY Possible scenarios of...
+ what could be good or what could go wrong in the future
+ Exploring Failure mode
BRAINSTORM
ROUGH PROTOTYPE
+ Visualizing ideas using paper or lo-fi objects
+ Sketching/drawing
ORGANIZE IDEAS
+ Affinity diagramming
+ Card sorting
VISUALIZE IDEAS
MAP/DIAGRAM
+ Concept map
+ Venn diagramming
Creating a short design manifesto or poem
IMAGINE
ROLE PLAYING
+ new behaviors or relationships among institutions
SYNTHESIS
Initial research presentation of workshop content, methods, and activities
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+proposium DesignTeam
WORKSHOPS1-2 NETWORKPURPOSE
TEAM PLAYERSPHYSICAL PLAYERSDIGITAL PLAYERSDIGITAL PHYSICAL LIASON
TEAM TYPESPHYSICAL TEAMDIGITAL TEAMPHYSICAL - DIGITAL TEAM
OTHER ISSUESLOGISTICS - readability of physical notes, invitation to brain-storm, tools available, etc.
BRAINSTORMING -structure of activity, convergent/divergent thinking, creating teams, clarity, etc.
PHYSICAL + DIGITAL BRAINSTORM
PLATFORM ISSUESBRAINSTORMING PLATFORMCOMMUNICATION PLATFORMCOLLABORATION EXCHANGE
TEAM 1- PHYSICAL
TEAM 2- DIGITAL
ONLINE BRAINSTORMING OF REMOTE LOCATION PARTICIPANTS
TEAM 1- PHYSICAL
TEAM 2- PHYSICAL + DIGITAL
ONLINE BRAINSTORMING OF REMOTE & ON SITE PARTICIPANTS
PHYS
ICA
L +
DIG
ITA
L BR
AIN
STO
RM
TEAM 1 - PHYSICAL + DIGITAL
PHYSICAL/DIGITAL LIASON
NETWORK OF REMOTE PARTICIPANTS
ON-SITE PARTICIPANTS
Social functions embedded in chosen brainstorming platform
Other Brainstorming Platforms
BRAINSTORMING PLATFORM COMMUNICATION PLATFORM COLLABORATION EXCHANGE
Team # 2“Physical and Digital presence”
Team # 2 works with the online participants virtually.
Skype or Google + or...
Divergent thinking - Convergent thinking
Team # 1“Physical presence”
Venn Diagram activity
Projector
Divergent thinking - Convergent thinking
Teams summarize the ideas and generate the final statement or the core ideas.
Projector
Divergent thinking - Convergent thinking
PROCESS: VIRTUAL EXPERIENCE
Initial research presentation of potential workshop virtual experiences
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+proposium DesignTeam
WORKSHOPS1-2 NETWORKPURPOSE
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+proposium DesignTeam
WORKSHOPS1-2 NETWORKPURPOSEPROCESS: PROMPT EDITING
Rounds of writing and editing of workshop prompts through group feedback
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+proposium DesignTeam
WORKSHOPS1-2 NETWORKPURPOSEPROCESS: VIRTUAL INSTRUCTIONS
Virtual instructions and schedule for remote participants
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+proposium DesignTeam
WORKSHOPS1-2 NETWORKPURPOSEPROCESS: INSTRUCTIONAL SLIDESHOW STORYBOARDS
Storyboards of slideshow to provide instructional support to remote participants
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+proposium DesignTeam
WORKSHOPS1-2 NETWORKPURPOSE
table
separating wall
chair or stool
PROCESS: FLOOR PLAN
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+proposium DesignTeam
WORKSHOPS1-2 NETWORKPURPOSEDOCUMENTATION : VIRTUAL PARTICIPANT TESTING
Testing workshop virtual experience with classmates
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+proposium DesignTeam
WORKSHOPS1-2 NETWORKPURPOSEPROCESS: WORKSHOP TESTING
Workshop 2 Test Outcomes
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+proposium DesignTeam
WORKSHOPS1-2 NETWORKPURPOSEWORKSHOP 1 : INSTRUCTIONAL SLIDESHOW
WORKSHOP ONE
Brainstorming+Affinity Diagramming=AFFINITYSTORMING
BEFORE THE WORKSHOP
Watch the Edistorm Introduction
Or go ahead and practice using Edistorm!
TIPSGenerating ideas should be rapid. Don’t over think it. Every idea is a good idea! 20 MINUTES
BRAIN-STORM
1. Find your partner’s name
2. Sort their notes into clusters Move around each note to create different clusters. Clusters are a loose arrangement of ideas which have something in common.
3. Add header cards Header cards should act as title or theme for each cluster.
Thumbnail images and final slideshow
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+proposium DesignTeam
WORKSHOPS1-2 NETWORKPURPOSEWORKSHOP 1: EXPERIENCE
Brainstorming
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+proposium DesignTeam
WORKSHOPS1-2 NETWORKPURPOSEWORKSHOP 1: EXPERIENCE
Affinity Diagramming
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+proposium DesignTeam
WORKSHOPS1-2 NETWORKPURPOSEWORKSHOP 1 : EXPERIENCE
Working with remote participants on Editstorm
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+proposium DesignTeam
WORKSHOPS1-2 NETWORKPURPOSEWORKSHOP 1: OUTCOMES
Group presentations explaining their diagrams
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+proposium DesignTeam
WORKSHOPS1-2 NETWORKPURPOSE
WORKSHOP TWO
Speed dating + Rapid Modeling & Diagramming = PURPOSE STATEMENT
PURPOSE STATEMENTA declaration of intent that provides clarity, focus, and inspiration.
STEP TWO
MODELSTEP THREE
DISCUSSSTEP ONE
TRADE
The Speed Date Process
During each speed date you should follow these three steps:
Meet your first date and trade answers from a part of your quick writing exercise
STEP ONE
TRADE
TIPS+ Interpret through making.+ Don’t be hypercritical of what you make,
just express yourself.+ The more creative the better.
STEP TWO
MODEL
Show your date what you made discuss and take notes
STEP THREE
DISCUSS
WORKSHOP 2 : INSTRUCTIONAL SLIDESHOW
Thumbnail images and final slideshow
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+proposium DesignTeam
WORKSHOPS1-2 NETWORKPURPOSEWORKSHOP 2 : EXPERIENCE
Quick writing and speed date making
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+proposium DesignTeam
WORKSHOPS1-2 NETWORKPURPOSEWORKSHOP 2: EXPERIENCE
Speed dating and making with remote participants
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+proposium DesignTeam
WORKSHOPS1-2 NETWORKPURPOSEWORKSHOP 2: OUTCOMES
DISCUSSIONS
COLLABORATORSNOTCOMPETITORS
The workshops uncovered a need to change the way that we, as individuals and institutions, think. We
talked about seeing each other as collaborators, not as competitors. We have a lot to learn from one
another and the network should be a community that shares support and resources.
ADAPTAPLE&CHANGING
There was also discussion during the symposium that the Graduate Design Network should push the
community, individuals and the discipline as a whole forward. Affinity diagrams looked at the identity, wants
and needs of each. Many purpose statements explicitly mentioned the opportunity for the network to
represent a new understanding of design that takes into account that it is adaptable and ever changing.
ALLOWFORDIVERSITY
Another significant discussion was that the Network should be specific to design and to designers but
allow for diversity of locations, experiences and perspectives. Participants thought that it was important
that individual identity be supported and maintained but they were also excited to learn from other people
different than themselves. Many people saw it as an opportunity to exchange culture and to learn from the
different values and experiences that each member would bring. The Network should be a place where
members have access to other perspectives on individual projects and design in general.
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+proposium WORKSHOP1&2
VIRTUALPARTICIPATION
ADVICE & CONCLUSIONS ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
+proposium WORKSHOP1&2
VIRTUALPARTICIPATION
CONSIDERTHECORE
One thing I could offer to another group of students is to define the core/barebones working parts
that must exist for people to accomplish what you want them to accomplish. Maybe this is an obvious
rule — especially when considering an online space… but it was not something I really understood until
I got into it. Also because I was approaching things from the physical symposium point of view- so my
a large amount of qualitative detail became lots of extra noise within the online space which ended up
completely loosing the true intent of why people would be participating- to produce and contribute
something themselves. Every word that is written to be said or gestured about in an explanation is
another word or idea which has to be either read or watched. This also gets into the issue of – when will
people read or watch things and timing of the event.
STREAMLINEINSTRUCTION&EASEOFUSE
A lot of the refining I did seemed to be focused around creating the most simple and straightforward
version of something. I think because I started off with the physical workshop prompts and instructions it
felt difficult to make a less complex version because it felt like I was throwing out a lot of the quality and
descriptive aspects of it. However, once i threw them out- and said things in the absolute simplest way- it
automatically became digestible. This was something that I only began to be sensitive to after I realized
how many steps the participants would already be going through just to get into that workshop page or
collaborative space. And possible technical problems, dialog boxes, sign up pages, and so on that they
would encounter.
The complexity of the information I delivered to participants could increase when the the ease of use
decreased. When the ease of use decreased then the time alloted to the actual meat of the task- or
time for participant contribution increased. Which was the ideal situation. The opposite was also true:
increased difficulty of use=more need for simplicity/less opportunity to communicate complexity and
less time for participants to engage with the task.
Connected with these thought is the idea of the comprehensive ease of use for the entire event. It was
difficult to see the full picture of how complicated getting around the site would be – and accessing all
of the information and activities, until we got all of the content on the site, and experimented with the
way the information was displayed. The way information was displayed, linked to, or delivered could
accomplish a lot. It had to be done in a constant iterative process.
BUILDYOUROWNFRAMEWORK
Another issue with approaching the symposium with a framework from physical point of view was
the time constraint. I think the best case scenario with the amount of information we had within each
workshop – would have been to extend the exposure to the content, prior to the actual event and
workshops. This was an issue I noticed in testing (needing participants to have an ample time to prep
for the workshop since online platforms were involved and complex information). I didn’t respond to
this issue because the scheduling was never fixed since we never knew who would be participating. This
was also an issue I would caution students about… just because people sign up doesnt mean they will
show. So it is good to assign a time for everyone to check-in via Skype. And then give a time period to
create specific schedules based on who “shows up”. We had two people who registered, paid, but did
not “show.” Then there must also be a protocol for turning people down when they show up late- or
incorporating them in. This also brings up the idea of creating default response messages. And thinking
of what information the Virtual Liason one might need to give via Skype. This could also be embedded
within a FAQ page and participants could be told to look there. Choosing how to handle questions, and
how informal or formal instruction by a Skype chat might be would have to respond to the number
of participants expected to attend. This was another area for confusion, because originally we were
designing for around 20 and only had 3 people. Since I wasn’t sure of what is typical in terms of last
minute registration I didn’t know what to expect. This would be a good conversation for group members
to continue to have- throughout the process- in order to incorporate a size difference in not just thinking
about scheduling but also with how to communicate with participants before workshops (to provide
instruction or just to “meet”) and after workshops (feedback, further instruction etc).
MANAGEPARTICIPATION
This brings up another thing we found… It was easy to think about one person being in charge of two
virtual people. One to one would be simple. One to two could also work. This is in the case that you are
providing people with individual attention via Skype. However, use of the Skype message group chat
can be essential to communicate to everyone at once and also to allow conversation among groups.
An interesting idea in a larger setting would be to assign people to groups. Choosing the platform for
this was more difficult because different platforms (tiny chat, skype, google chat etc) offer different
functions- and different user experiences (sometimes super ugly and distracting- aka tiny chat).
TASK TEAM : PRE-WEEK CHALLENGE
+proposium
TASK TEAM PRE-WEEK CHALLENGE ERIN HAUBER, ALEXANDRIA JARVIS, MARySoL oRTEgA, WHITNEy PRIDE, NADyA RoDIoNENKo & JAy VAgLIo
Task Team | Pre-Week ChallengeNorth Carolina State University | College of DesignDepartment of graphic and Industrial DesigngD 502 | Design as Cultural Artifact | Professor Amber HowardDecember 9th 2011 | Fall 2011
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SIgNIFICANT DISCUSSIoNS
+ Include Other Disciplines +
Debera Johnson pointed out that she did not see a lot of diverse stakeholders
at Proposium. A call for collaboration went out numerous times to our fellow
design disciplines and got no responses. We visited studios to encourage
participation, hosted a Pizza mixer, and yet not one student ended up assisting
in the Pre-Week Challenge. Nationally, we got some interest however it still
remained limited. our group’s struggle to gain student involvement of any
discipline is a significant discussion to address when establishing a graduate
Design School Network.
+ Collaboration +
The Pre-Week Challenge was comprised of four schools. This collaborative
effort was a small gesture to the numerous discussions and activities that
surround collaboration. Collaborating online was also a big discussion topic
that arose in regards to the virtual participants. The versatility of the virtual
environment will play a significant role in housing and sustaining the network in
the future.
+ Networking +
The Pre-Week Challenge group had frequent discussions with the other
participants. The discussions were mostly Q&A however the engagement did
reflect the topic of networking. Also, the students involved in the exquisite
corpse had ties to current faculty at NCSU. Faculty member’s network proved
to be a powerful tool to gain involvement in the Pre-Week Challenge.
+ If you are going to do something different, that defies expectations, make sure you
explain it well +
We spent time testing our initial ideas. We also carefully wrote and re-wrote our initial
Call for Collaboration. That being said, there was still some questions and confusion
about what we wanted and when, both in the proposal stage and the final collaborative
video-making stage. It is possible that a lack of clarity in our initial call suppressed the
number of responses we received to the call.+ Two +
REFLECTIoN
We learned that gaining involvement from other students is extremely difficult
especially toward the end of the semester. The Pizza Mixer was a tremendous success.
We had a lot of students attend, fill out a Pre-Week Challenge Question Card, and stay
for discussion while eating pizza. Though the involvement was short lived, the group
did get the word out about the Pre-Week Challenge. The one pivotal mistake was not
involving the other disciplines at the beginning of the planning phases of Proposium.
Adding a representative from every discipline for instance could have allowed for
the support to come from a familiar face. Those that did attend the event from other
schools and disciplines did provide some unique perspectives and hopefully were
inspired to remain involved in the start of the network.
ADVICE
+ Give an adequate Call and Response window, appropriate to the attention
span and workload of graduate students +
For the Pre-Week Challenge, our call for participation went out at the same time
as the invitation to the event. This invitation landed in email inboxes across the
country after the semester was in full swing. 3 – 4 weeks was not enough time
for most graduate students to receive the call, distribute the information, recruit
classmates to participate, form team, ask questions of us, craft a proposal and
then make a video, even if the outcome was only 30 seconds long. The call for
participation should have preceded the invitation to Proposium by at least 2
weeks. In addition the call would have helped build excitement and awareness
about the event before the general invite went out.
+ Take the opportunity to make the Challenge/Call for Papers different from
others +
Because of the time constraint we had to rethink what a “call for papers” should
require of graduate students. In addition, we wanted to create a provocation that
aligned with the collaborative and speculative nature of our symposium’s subject
matter. We saw the opportunity to try something different and we think we were
successful in creating a thoughtful and engaging prompt to respond to. This
was the result of polling, not only our classmates, but School of Design graduate
students in general.
+proposium
TASK TEAM PRE-WEEK CHALLENGE ERIN HAUBER, ALEXANDRIA JARVIS, MARySoL oRTEgA, WHITNEy PRIDE, NADyA RoDIoNENKo & JAy VAgLIo
Task Team | Pre-Week ChallengeNorth Carolina State University | College of DesignDepartment of graphic and Industrial DesigngD 502 | Design as Cultural Artifact | Professor Amber HowardDecember 9th 2011 | Fall 2011
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REFLECTIoNS//////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
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+proposium
TASK TEAM PRE-WEEK CHALLENGE ERIN HAUBER, ALEXANDRIA JARVIS, MARySoL oRTEgA, WHITNEy PRIDE, NADyA RoDIoNENKo & JAy VAgLIo
THREE sIGNIfICANT DIsCussIONs THAT EmERGED fROm CREATING THE PRE-WEEK CHALLENGE
1. How can we create a provocation which is both open enough to elicit creativity and subjectivity as well as pointed enough to produce insightful and applicable responses?
We were very specific not only in the format we chose but also in the wording of our pre-week challenge in order to try to elicit a certain type of response from people.
2. How can we get buy-in from students in and outside of our university in order to get a lot of people to participate in the challenge?
We created an event with the perk of getting a free pizza lunch in order to shamelessly incite NCSU students to participate. We cre-ated an easy and low-risk/low-commitment way for them to get involved. From this “pizza mixer” we gathered names of students who might be interested in participating further. In terms of getting people involved inter-institutionally we tried to contact people that we knew directly.
3. How can we create a challenge which is do-able as well as fun within a short time frame?
We wanted to work in a format which was constrained enough to make the participant feel like they had boundary’s and didn’t have to complete a mega-project. We also wanted to provide freedom
for creativity for those who wanted to create a beautiful or well-crafted artifact. Since we were asking for a time-based media as a response we constrained the amount of footage. We also set the stage for others to respond by crafting the first response to the challenge which was passed off to the first participant.
A DEsCRIPTIvE REfLECTION Of WHAT WE LEARNED
fROm HOsTING A NATIONAL EvENT...
When launching a challenge and creating an invitation to partici-pate you will need to have criteria by which you will judge respons-es. You should also expect to answer additional questions and pro-vide additional guidance to participants who either do not follow directions or misinterpret the directions. Be sure to be attentive to the timeline by which your challenge will be dispersed, judged, and displayed. Have fun with it!
CoNCLUSIoN//////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
+proposium
TASK TEAM PRE-WEEK CHALLENGE ERIN HAUBER, ALEXANDRIA JARVIS, MARySoL oRTEgA, WHITNEy PRIDE, NADyA RoDIoNENKo & JAy VAgLIo
RoLES AND RESPoNSIBILITIES
+ video Composer +
• Responsible for the creative content – such as the development of the
storyboard and flow of the video.
• Managed technical details such as positioning of the cameras, lighting, and
shooting locations.
• Managed the schedule and equipment.
+ Graphic Designer +
• Made sure that every contribution and material generated by the group
followed the aesthetics and concept of the event.
• Prepared finished copy, art, and final layout of the invitations for the
pizza mixer (an event organized to invite NC State College of Design to
participate in the making of the University’s submission).
+ Email Correspondent +
• Introduced the team to the pre-week challenge’s participants.
• Discussed the guidelines and activities with participants.
• Answered questions and maintained a log of all communications with
participants.
+ Idea Generator +
• Worked with the team to develop concepts and inspire proposals for the
challenge.
• Developed direction of challenge ideas.
• Provided quality control over final challenge concept.
REFLECTIoN
The responsibilities of our group were quite focused by our group’s specific purpose
and how we developed a relatively clear course of action. We acted as writers, editors,
recruiters, designers, cheerleaders, brainstormers, explainers, documenters, testers,
jurors, film-makers and more.
What we learned is that it is not enough to have a good idea, but that it is
important how a call for collaboration is framed and explained. It is important to reach
out to other disciplines, but that to gain a foothold in other fields it is necessary to find
influences (like faculty, colleagues and other students) to help promote and support
our work. For instance, we were most effective at getting participation within graphic
design from schools where we had an existing network through faculty contacts,
alumni and current classmates.
We were successful in our work, even if that success was somewhat limited in
scope. one student attendee was funded by his school to attend Proposium because of
his contribution to the Pre-Week Challenge. At the outset of this project, we were not
sure if our idea would work from a simple, logistical standpoint but not only NCSU was
represented, in the final exquisite corpse video but so was each accepted proposal. We
didn’t lose anyone along the way.
+ video Editor +
• Responsible for assembling raw camera footage, sound effects, and graphics
into a finished NC State pre-week challenge submission that formed part of
the final pre-week challenge video.
• Post-production. Digitally cutting files to determine the sequence to ensure
logical sequence and smooth running of the final pre-week challenge video.
+ video file manager +
• Performed all related tasks for processing video submissions of all pre-week
challenge participants.
• Followed up possible file deficiencies, and communicate them to the e-mail
correspondent.
• Compile videos and send them to the Video Editor.
+ social media Correspondent +
• Crafted and executed social strategy to invite potential participants of
different
• Universities from all over the country to the pre-week challenge.
• Responsible of being the voice of the pre-week challenge team by
maintaining real-time communication with pre-week challenge participants.
+ Judging Panel +
• A subgroup formed by three persons who set up the criteria for submissions
acceptance.
• Prepared a summary file of acceptance guidelines.
• Discuss with the rest of the group any changes to rules and policies to the
submission criteria.
• Responsible of revising and evaluating each written proposal.
• After evaluation was complete, compose acceptance letter.
+ Pre-Week Recruiters +
• Established recruiting requirements based on pre-week challenge needs.
• Attracted participants by placing persuasive materials and cultivated
participation by arranging in-person calls for participation.
• Built networks in order to locate potential participants.
PLANNING////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
STEP ONE BRAINSTORMING QUESTIONS & FORMAT FOR THE CHALLENGE
The Pre-week Challenge Team
existed in order to create an
invitation for students to reflect
and engage with issues surrounding
the proposed graduate student
network prior to attending the
Proposium event. Some questions
which began our collaborative
working process included:
WHAT DO WE WANT TO FIND OUT?
WHAT WOULD SUPPORT THE INTRODUCTION
PRESENTATIONS?
WHAT IS FEASIBLE/REASONABLE
TO DO IN ONE WEEK?
WHAT WOULD BE ENGAGING & SPARK
PARTICIPATION AT THE EVENT?
STEP THREE EXPLORING A NEW CHALLENGE IDEA: “EXQUISITE CORPSE”
STEP TWO CHALLENGE TRIAL RUN: ANSWERING A QUESTION WITH A QUESTION
STEP FOUR SOLIDIFYING THE “EXQUISITE CORPSE” CHALLENGE
+ proposium TASK TEAM PRE-WEEK CHALLENGE
ERIN HAUBER, ALEXANDRIA JARVIS, WHITNEY PRIDE, NADYA RODIONENKO, & JAY VAGLIO
The Exquisite Corpse Video Project is “an ongoing collab-oration project initially created by members of artreview’s Video Artists group. The project is coordinated by Brazilian video-artist, Kika Nicolela.
“The Exquisite Corpse Video Project (ECVP) is a unique video collaboration inspired by the Surrealist invention, the “Exquisite Corpse”. Using the semi-blind, sequential method of the surrealists’ game, ECVP participants create video art in response to the final ten seconds of the previous mem-ber’s work.Each member is asked to incorporate these sec-onds into their piece, creating transitions as they please, until everyone’s vision is threaded together into an instigat-ing final “corpse.”
THE EXQUISITE CORPSE VIDEO PROJECT
http://www.artreview.com/profile/excorpse
PROCESS////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
The next stage of the Pre-Week
Challenge was to invite other design
students to collaborate on the creation
of a video to answer the question:
WHY WOULD YOU WANT TO
COLLABORATE WITH GRADUATE
STUDENTS FROM OTHER PROGRAMS?
We spread the word and asked this
question to NSCU students at a pizza
mixer in the pit. These responses
inspired the making of the exquiste
corpse by NCSU design students. This
video was passed along to the other
pre-week challengers.
We maintained constant communication
with the pariticipants to address
concerns and provide instruction and
clarity throughout the process.
MAKING OF
“EXQUSITE CORPSE”NCSU STUDENT CONTRIBUTION TO THE PRE-WEEK CHALLENGE
+ proposium TASK TEAM PRE-WEEK CHALLENGE
ERIN HAUBER, ALEXANDRIA JARVIS, WHITNEY PRIDE, NADYA RODIONENKO, & JAY VAGLIO
FOR COLLEGE OF DESIGN GRADUATE STUDENTS
The offer only applies if you submit the ticket with your answer to the question on the back.
FREE PIZZA FRI PITOCT 28, NOON
PRE-WEEK CHALLENGE
WHY WOULD YOU WANT TO COLLABORATE WITH GRADUATE STUDENTS FROM OTHER PROGRAMS?
2011 NCSU BIENNIAL GRADUATE DESIGN 2011 NCSU BIENNIAL GRADUATE DESIGNPRE-WEEK CHALLENGE
PIZZA MIXERINVITING NCSU STATE DESIGN STUDENTS TO CONTRIBUTE TO THE PRE-WEEK CHALLENGE
COMMUNICATION WITH PARTICIPANTSFOLLOWING-UP, ADDRESSING CONCERNS AND PROVIDING INSTRUCTION
+proposium
TASK TEAM PRE-WEEK CHALLENGE ERIN HAUBER, ALEXANDRIA JARVIS, MARySoL oRTEgA, WHITNEy PRIDE, NADyA RoDIoNENKo & JAy VAgLIo
ViewingexperienceThe pre-week challenge video was displayed for a personal viewing experience. Now, the video lives online for all to view —we hope you enjoy!
collaborationFour participants, from across the country, joined NCSU’s Masters of graphic Designers in collaborating on the exquisite corpse challenge. Together, we composed a video over the course of the week leading up to the symposium. The tight 24 hour time constraint proved challenging however each group provided genuine answers that proved insightful.
OUTCOMES//////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
THE COLLABORATIVE DESIGN TEAMS OF THE FALL 2011 NCSU MASTER OF GRAPHIC DESIGN PROGRAM INCLUDE:
ALEXANDRIA JARVIS, AMINA PATTON, ANASTASIA TUMASH, ANDREW WHITCOMB, ARIELLA MOSTKOFF, CLAIRE KOHLER, ERIN HAUBER, HAO LI, HAYLEY HUGHES, JOSHUA DILLARD, MARYSOL ORTEGA, MICHAEL CARBAUGH, MINFEI LI, NADYA RODIONENKO , JAY C. VAGLIO, RACHAEL HUSTON, REBECCA KNOWE, WHITNEY PRIDE
UNDER THE DIRECTION OF AMBER HOWARD