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ONLINE ELEARNING COMMUNITY

FOR THE CONSTRUCTION, REMODELING AND

BUILDING MAINTENANCE INDUSTRIES

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CONSTRUCT-ED TEAM

CHRIS JURINFounder & CEO• MBA• 22 years

experience in construction industry.

• Sets mission and vision for company.

• Provides network for promoting business.

RORY DETWEILEROperations Director• AtoS/Siemens

– Systems Analyst and Engineer

• Publishes courses and site content.

• Produces Construct-Ed You Tube Show.

JEREMIAH RIZZOCommunications Director• Former IT

manager• Leads

instructor program and onboarding process.

• Manages website content.

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CONSTRUCTION INDUSTRY PROBLEMS• Rapid loss of knowledge base:

Senior members are leaving faster than their knowledge can be transferred to the new generation.

• Knowledge gap: Lack of skilled workers being trained in the industry.

• Industry members seeking ways to incorporate training into daily/weekly work schedules.

• Lack of resources for industry learners to enhance skillset .

• Lack of opportunity for instructors and trainers to transfer skills and make an income doing so.

• Industry employees want to learn via online instruction – saves time and money, more convenient, no travel time.

• Construction businesses want to reduce costs by training their employees online with the ability to track and document employee progress.

• Lack of standardized training format: Companies want to standardize training resources available to multiple entities or organizations.

• Lack of ability for companies to differentiate their market position based on how their workforce is trained.

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SOLUTION: THE CONSTRUCT-ED COMMUNITY

TRAINERSIndustry Leaders

EXPERTISEshared with community

LEARNERSIndustry Employees

KNOWLEDGEand certification received

Online learning community where trainers who are

passionate about their topics can connect with students

seeking that knowledge.

The Construct-Ed team works with our trainers to develop content that meets the needs of community members for today’s most relevant topics.

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KEY ADVANTAGES

Provides platform for instructors and trainers to share their knowledge.

Allows companies to train their employees on a consistent platform.

Provides follow-up testing for course content requiring retention testing.

Focuses on construction, remodeling and maintenance industries.

Assists companies and individuals in differentiating their market position.

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The total amount the online training industry in the US is estimated to build in 2015

THE MARKET DEFINED

Companies save 50 – 70% by using online learning versus instructor-based learning

Learning and development increase employee satisfaction by 23% thus reducing employee attrition rates

of all American companies use some form of online training

$100 BILLION

77%

eLearning increases efficiency by 25 – 60% in lieu of brick and mortar classes

BENEFITS OF eLEARNING

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CONSTRUCTION INDUSTRY6 MILLION EMPLOYEESPeople in the US employed in the construction industry – Bureau of Labor and Statistics

OUR NICHEOnline training courses and instruction for the construction, remodeling and building maintenance industry

Managers seeking to build employee knowledge base.

OUR CUSTOMERS

Employees looking to build their skill sets.

Industry experts wanting to create & publish courses.

New entrants into markets looking to gain industry knowledge.

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COMPETITOR ANALYSIS

The choice not to pursue or require employee training.

1. Do Nothing Approach

2. YouTube 3. Udemy

4. Trade Associations

5. ManufacturersNo guarantee of accuracy or quality or finding the instruction you are looking for.

Little to no competitive industry content.

Only produce content on what they sell, don't give suggestions on using other products that may be useful.

In-person, slow-moving, dated content.

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Market Research

Construct-Ed will continue to research and identify topics for future course content that are in demand. Trainer recruitment will identify and recruit

trainers needed for those topics.

Content HostingConstruct-Ed will host the courses free of charge

on their site. Site operations will be paid for through course sales as well as other revenue

generating site activities.

Trainer RecruitmentRecruit trainers to the site to provide high quality content for online courses. Share revenue for courses sold.

Market CoursesConstruct-Ed will market courses through various methods to drive traffic to the site and sell courses. Construct-Ed will retain a portion of the course sale.

Course ProductionConstruct-Ed staff will assist trainers with course production as well as how to market their own courses on the Construct-Ed site.

BUSINESS MODEL

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MARKET APPROACHSOCIAL MEDIA

CONTENT MARKETING• Website• SEO• Blog/News Articles• Affiliated Sites• Company pages on social

sites

YOUTUBE

BUSINESS NETWORK

EXPOS

• Product reviews• Business tips and tricks

• LinkedIn network• Commercial roofing industry

network• Construction industry network

• Attendance at Trade Show/Expos

• Other industry events.

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THANK YOUFor Further Information Please Contact Our Team

At:

Email – cjurin@construct-ed.comPhone – (407) 536-6938

Address: 560 Seminary St., Pennsburg, PA 18073