consolidated analytic report - carnival court (phase i)
TRANSCRIPT
Demographics of Likes
Gender
Male
81%
Female
19%
Age Group
Male
Female
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
13-1718-24
25-3435-44
45-5455+
4.80%
55.70%
15%
3.60%
0.50%0.50%
1%
15%
2.90%
0.70%0
0
City Distribution
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%68.70%
16.80%
5%3.81%
2.80%2.40%
Split-Up of Likes
Total Page Likes
49
199 220 225 242309 347
508581
885 909 916
12411266
14511479
0
200
400
600
800
1000
1200
1400
1600
Split-Up of Reach
Viral Reach
153323 335
108 210431 322
1069
306 348557
223
4567
911
2789
3233
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
Total Reach
40123921669
286 304
69846138
42183
2059
13806
777 333
27290
1276
10652 11779
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
Split-Up of Impressions
Total Impressions
913 871148821032 787
2541724736
444421
5815
44304
2630150014178
4557
43349 47009
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
Campaign
Target:
1) Increase footfall to the Food Court from people in and
around Angamali via its Facebook Presence.
2) Live Stream its inaugural function to various
Angamaly’ites across the globe.
Result:
1) The Food Court resulted in “Full House” almost
completely during its initial 60 days
2) The Live Stream was viewed by a total of 594 Unique
Viewers with average view time of 17 minutes.
Total Likes – 1479
Total TG Reach – 4,14,802
Total TG Viral Reach – 47,892
Total Impressions – 20,63,020
And the Awesomeness
Continues…