consistently surprising surprisingly consistent

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Consistently Surprising Surprisingly Consistent

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Consistently Surprising Surprisingly Consistent. National Audience. The Bob & Tom Show is:. Ranked #1, #2 or #3 in demo in 80% of affiliated markets Successful in markets of all sizes, regions and time zones The Bob & Tom Show is heard everywhere! - PowerPoint PPT Presentation

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Page 1: Consistently Surprising Surprisingly Consistent

Consistently SurprisingSurprisingly Consistent

Page 2: Consistently Surprising Surprisingly Consistent

The Bob & Tom Show is:

National Audience

• Ranked #1, #2 or #3 in demo in 80% of affiliated markets

• Successful in markets of all sizes, regions and time zones

• The Bob & Tom Show is heard everywhere!• World wide on the American Forces Radio Network• Nationwide on SirusXM*• Coast-to-Coast in over 130 markets including

St. Louis, Salt Lake, Cincinnati, Portland, Indianapolis, Oklahoma City, Syracuse and Santa Rosa/San Francisco.

Source: FA’12, Arbitron, MSA, AQH Rank, Actual Times*The most recent show is replayed on SirusXM Extreme Talk Channel 165 1a-6a Mon-Fri

Page 3: Consistently Surprising Surprisingly Consistent

Males 18-49Stations Ranked #1, #2 or #3 in Metro

Source: FA’12, Arbitron, MSA, AQH Rank, Actual Times

WOFX-FM CINCINNATI KURQ-FM SAN LUIS OBISPO

KBER-FM SALT LAKE CITY KONE-FM LUBBOCK

WFBQ-FM INDIANAPOLIS WKLC-FM CHARLESTON, WV

WQMF-FM LOUISVILLE KXRX-FM TRI-CITIES

WTUE-FM DAYTON KDAL-FM DULUTH

KGGO-FM DES MOINES KKRQ-FM CEDAR RAPIDS

WRFQ-FM CHARLESTON WWVR-FM TERRE HAUTE

KKFM-FM COLORADO SPRINGS KBOY-FM MEDFORD

WIOT-FM TOLEDO WCFF-FM CHAMPAIGN

WIBA-FM MADISON KRCH-FM ROCHESTER, MN

KKGL-FM BOISE KEGI-FM JONESBORO

WKQQ-FM LEXINGTON KRRX-FM REDDING

WBYR-FM FT. WAYNE KSNQ-FM TWIN FALLS

KIXA-FM VICTOR VALLEY WKHY-FM LAFAYETTE

WJXQ-FM LANSING WIHN-FM BLOOMINGTON

WNCD-FM YOUNGSTOWN WMEQ-FM EAU CLAIRE

WRQK-FM CANTON KCRR-FM WATERLOO

WRQE-FM APPLETON/GREEN BAY WHBR-FM PARKERSBURG

KXUS-FM SPRINGFIELD, MO WVNA-FM FLORENCE, AL

WGBG-FM SALISBURY WZRX-FM LIMA

KIOC-FM BEAUMONT KMHK-FM BILLINGS

KFLY-FM EUGENE KROR-FM GRAND ISLAND

KCQQ-FM QUAD CITIES KFXS-FM RAPID CITY

WGLO-FM PEORIA KZCD-FM LAWTON

KWMX-FM FLAGSTAFF WZXR-FM WILLIAMSPORT

WGBF-FM EVANSVILLE WHBZ-FM SHEBOYGAN

KARX-FM AMARILLO WOTT-FM WATERTOWN

WQHZ-FM ERIE WZNX-FM DECATUR

WGLX-FM WAUSAU KLKK-FM MASON CITY

Page 4: Consistently Surprising Surprisingly Consistent

Males 25-54Stations Ranked #1, #2 or #3 in Metro

Source: FA’12, Arbitron, MSA, AQH Rank, Actual Times.

KBER-FM SALT LAKE CITY KURQ-FM SAN LUIS OBISPOWFBQ-FM INDIANAPOLIS KONE-FM LUBBOCKKRXO-FM OKLAHOMA CITY WKLC-FM CHARLESTON, WVWQMF-FM LOUISVILLE WGFN-FM TRAVERSE CITYWTUE-FM DAYTON KDAL-FM DULUTHKDFO-FM BAKERSFIELD KKRQ-FM CEDAR RAPIDSWRFQ-FM CHARLESTON WWVR-FM TERRE HAUTEKKFM-FM COLORADO SPRINGS KBOY-FM MEDFORDWIOT-FM TOLEDO WCFF-FM CHAMPAIGNKTHR-FM WICHITA KRCH-FM ROCHESTER, MNWIBA-FM MADISON KEGI-FM JONESBOROKKGL-FM BOISE KRRX-FM REDDINGWKQQ-FM LEXINGTON KSNQ-FM TWIN FALLSWBYR-FM FT. WAYNE WKHY-FM LAFAYETTEKHKK-FM MODESTO KXDG-FM JOPLINKVRV-FM SANTA ROSA WIHN-FM BLOOMINGTONKIXA-FM VICTOR VALLEY KXGE-FM DUBUQUEWJXQ-FM LANSING WMEQ-FM EAU CLAIREWNCD-FM YOUNGSTOWN KCRR-FM WATERLOOWRQK-FM CANTON WHBR-FM PARKERSBURGWRQE-FM APPLETON/GREEN BAY WVNA-FM FLORENCE, ALKXUS-FM SPRINGFIELD, MO WZRX-FM LIMAWGBG-FM SALISBURY KMHK-FM BILLINGSKIOC-FM BEAUMONT KROR-FM GRAND ISLANDKFLY-FM EUGENE KFXS-FM RAPID CITYWGLO-FM PEORIA KZCD-FM LAWTONKWMX-FM FLAGSTAFF WZXR-FM WILLIAMSPORTKKBD-FM FT. SMITH WHBZ-FM SHEBOYGANWGBF-FM EVANSVILLE WOTT-FM WATERTOWNWQHZ-FM ERIE WZNX-FM DECATURWGLX-FM WAUSAU KLKK-FM MASON CITY

Page 5: Consistently Surprising Surprisingly Consistent

Audience Profile

Page 6: Consistently Surprising Surprisingly Consistent

Average Age 40.4Average HH Income $70,980Average # In HH 3.4Average # Children In HH 1.9

Listener Profile

Source: Sex/Age, 12+ Compositions – Arbitron Nationwide Spring 2012, AQHMeans and all other – MRI Spring 2012, Base Adults 18+, Avg # Children (in HH’s w/children)

Base: Adults 25-54 Male 78% Female 22%

Composition-Base Persons 12+ 18-49 65% 25-54 72%

Composition-Base Adults 18+ Household Income $50k+ 58% Household Income $75k+ 30%

Household Size 2+ 91% Household Size 3+ 61% Household Size 4+ 39%

Composition-Base Adults 18+ Graduated High School 93% Attended College 61% Graduated College 22%

Currently not married 49% Married 51% Home Owner 74% Work full/part time 72%

Occupation: Professional 11% Management/Business/Financial 12% Sales/office 13% Construction & Maintenance

10% Other 26%

Page 7: Consistently Surprising Surprisingly Consistent