considerations for a global healthcare patient engagement programme
DESCRIPTION
Leading a global healthcare patient engagement programme can be one of the most rewarding activities however from the perspective of a pharmaceutical company, it can be fraught with issues. This presentation gives a few areas of consideration for those setting out down this path. Compliance, legal, regulations are all areas we typically know but how many people consider localisation, technologies, demographics and ultimately the patient need for support.TRANSCRIPT
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Content types Variations
Static content & layouts • Same content for everyone• Layout must be crafted for each device
and channelResponsive Web Design (RWD) • Same content for everyone
• Layouts suit the device being used• Print, apps or anything non-web is not
handledAdaptive content • Content contains variations that allow it
to be delivered differently for different scenarios
• Can be fed into RWD layouts• Print, apps and other materials can
leverage the same source of content storage
Dynamic Contextual Personalisation • Content is manipulated to suit the user context, optimising for both consumers’ goals and the device
Source: Content Marketing Institute 2014
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72% of all internet users are active on SM
89% aged between 18-29 use it72% aged between 30-49 use it60% aged between 50-60 use it43% aged 65+ use it
71% of users access SM from a mobile device
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