C o n s c i o u sr e a l s t o r i e s / r e a l i m p a c t

M E D I A K I T

Launched in 2013 (and pending 501(c)3 Status), Conscious is a magazine about culture,

people, and community that make a difference. Through narratives, interviews, and

collaborations, Conscious features topics about social entrepreneurship, community

development, innovation, local to global issues and initiatives, and conscious culture.

Conscious collaborates with leaders to deliver stories that matter.

Conscious Magazine holds an influential voice within the social good community by engaging

readers through narratives, opinion pieces, collaborations, cause campaigns, interviews, and

community events. Conscious profiles socially innovative brands, human interest stories, and

highlights conscious culture. Conscious also hosts conversations for its community to meet

and discuss ideas surrounding local and global concerns. Readers subscribe to our daily web

stories, biannual print / digital magazine, mobile app, in-person events and a daily dose of

inspiration through the Conscious Daily. Conscious Magazine is read by both men and women

with subscribers in the U.S., Canada, UK, Hong Kong, Switzerland, Malaysia, and Australia.

Mission: Conscious strives to be innovative, creative, and inspiring to attract the world’s top

leaders to address local and global concerns through our editorial platform. Through

a mentorship and writing program, Conscious seeks to build up the next generation of

storytellers and journalists to help them make their conscious mark in the world.

We care about global, local, and individual concerns. We believe great moments are born from

acknowledging and acting upon opportunity. We are passionary agents of change, pioneers of

benevolent innovation, and instigators of empowerment who seek the good of those around us. We

believe everyone has a voice and the power to make a difference.

M A N I F E S T O

Conscious readers are not followers; they are doers. We provide our audience with actionable, real-

world ideas so they can use what they learn to do something for the greater good.

T H E C O N S C I O U S R E A D E R

R E A L S T O R I E S / R E A L I M P A C T

A B O U T

R E A D E R S H I P + R E A C H

Conscious Magazine speaks to and engages with a growing community of conscious ambassadors, millennials, eco-

businesses, social entrepreneurs, nonprofit founders, leaders, and change makers with a growing audience in New

York City, Los Angeles, and the UK.

READERSHIP : Our primary audience is female ages 25-34.

28% male and 72% female readership

The median household income: 50K - $100K, 57% with a college degree, and 73% without children.

SOCIAL MEDIA : Conscious has highly driven social media community with referrals from Facebook, Twitter,

Pinterest, and Instagram. Conscious communicates with over 60,000 Twitter followers, 9,000 Facebook fans, 5,500

Instagram followers, and 3,500 newsletter subscribers.

WEBSITE : 60000 pageviews and 37,000 unique visitors per month, a figure that is growing on a daily basis.

PRINT DISTRIBUTION: 4 ,000 in circulation in United States, Canada, the United Kingdom,

Australia, Malaysia, Japan, Netherlands, and more. With the recent launch of the Conscious wholesale program, the

print issues are currently stocked in stores in Los Angeles, San Diego, Oakland Brooklyn, Manhattan, Hong Kong, and

Switzerland.

THE NETWORK: 1000+ editorial partners, writers, photographers, and guest contributors from around the world.

D A I L Y E N G A G E M E N T

60K AUDIENCE REACH

5K INTERACTIONS

50 MENTIONS

25 FAVORITED TWEETS

100 RETWEETS

250 LIKES

AND COMMENTS

C O M M U N I T Y

C O M M U N I T Y I S E V E R Y T H I N G

Since Summer 2014, Facebook and Instagram engagement has tripled showing an upwards growth provided by the

launch of Conscious LA in May / June 2014

Collaborations are a core component of Conscious Magazine. By teaming up with like-minded brands together we

highlight doing good around the world. Some our 2014 partners include:

- Conscious x Harbr Co.

- Feature on Orange Harp Mobile App

- *Feature on The Style Line

- Conscious x MTV Act Gift Guides

- *Conscious x Artifact Uprising Giveaway

- Conscious x DreamlandNYC

- The Feast Monthly Dinners

- Center for Social Innovation Holiday Market

- Credit Suisse Fashion Sustainability Panel

- Feature in FIT’s W27 Newspaper

- Stocked Conscious Magazine at the Conscious Commerce and Global Citizen Pop Up Shop during the Global

Citizen Festival

- *Krochet Kids, Intl. #KnowWhoMadeIt Campaign

- Conscious x Umano Giveaway

- Conscious x This Bar Instagram Feature

- Clinton Global Initiative Conference

- Social Innovation Summit at the UN

- The Feast Conference

- Speaking Engagement at International Youth Assembly Conference at the UN

- Conscious x MiLes Pop Up Shop

C O L L A B O R A T I O N S & M O R E

M A S S I V E R E A C H

Through partners such as these, whose reach is in the hundreds of thousands, collectively in 2014 we reached 2 million individuals.

Conscious is a lifestyle-based daily website, print and digital magazine, and mobile app featuring 100s of stories and covering 100s of events. Conscious Magazine has interviewed high-profile names including: Actress Glenn Close, NBA Athlete Kyle Korver, MTV Act, Lauren Bush Lauren, Adam Braun, NFL Jets David Nelson, and more.

Conscious Magazine has also attended high-profile events including: Mashable Social Good Summit, UN Social Innovation Summit, Women in World Conference, The Feast Conference, Tribeca Film Festival, Governor’s Ball, and more.

W E B S I T E P R E S E N C E

S O C I A L M E D I A

H O S T E D E V E N T S

C O N F E R E N C E S

C O M M U N I T Y

M O B I L E A P P

We are continually providing social good and inspiring content through a magazine style website.

Our social media networks provide daily inspiration through Facebook, Twitter, Instagram, and Pinterest.

There is nothing like face-to-face interactions, which is why we share and create events for inspiration throughout New York City.

We partner with major social good conferences to provide an exclusive inside look for our readers and meet amazing organizations along the way.

Through smaller, more intimate get-togethers, we encourage conscious conversations about real world issues to help promote awareness and making a difference.

Realizing that our audience is mobile, we created an app that optimizes our content for reading on iOS and Android devices.

I N T E R A C T I V E D I G I T A L

Available on multiple digital mobile platforms including Kindle Fire, iOS, and Readr, our magazine content is available instantly around the world. The added integration of interactivity creates even more engaging media, which allows us to further inspire and educate our readers.

P R I N T M A G A Z I N E

Through a FSC certified print edition, we provide social good and inspirational content through a timeless publications for those interested in making a lasting impact in their community.

A M P L I F Y I N G O U R V O I C E + B U I L D I N G A L O Y A L A U D I E N C E

M U L T IM E D I A

H U M A N I N T E R E S T S T O R I E S , I N T E R V I E W S ,

H O W T O ’ S A N D A D V I C E

S T O R I E S

We share stories of people who work boldly above and beyond their everyday responsibilities

to inspire others and make a difference in the world. We tell stories that highlight real

human interactions and human dignity and we do so through a creative, editorial, and

journalistic style. We seek to introduce a new conversation – one that talks about local and

global concerns, one that asks questions about problems and solutions, one that focuses on

individuals and organizations bringing real and positive change to their community and around

the world. Our stories are meant to inspire, educate, and drive action

A T C O N S C I O U S M A G A Z I N E

Conscious Magazine is teaming up with influencers, leaders, nonprofit founders, experts, and more to launch their own topic-based columns here on consciousmagazine.co. This is a newly launched idea at Conscious and so we look forward to growing and introducing you to our amazing partners.

N E W

H O S T I N G E V E N T S F R O M N E W Y O R K T O L O S A N G E L E S

E V E N T S Conscious is a growing network of ambassadors, eco-businesses, social entrepreneurs, nonprofit founders,

contributors, and readers with a growing audience in New York City and Los Angeles.

H O S T I N G E V E N T S F R O M N E W Y O R K T O L O S A N G E L E SE V E N T S

C O M I N G S O O N T O C O N S C I O U S M A G A Z I N E

L I V E To connect with our readers through video, Conscious is launching “Live” on consciousmagazine.co. Live will include video roundups of our top stories of the week, as well as, guest interviews with influencers within the Conscious Community.

P A S S I O N A T E , A U T H E N T I C C R E W D E D I C A T E D T O

M A K I N G A D I F F E R E N C ET E A M“I need to do something. I can do something.” This is why Conscious exists, we hope our stories inspire

impact despite our pasts, circumstances, and surroundings.

Conscious Magazine was founded by sisters, Rachael and Elena. Their passion for people and seeing them

live out their potential in the service of others was the driving force behind the venture. They wanted to

become a voice that inspired and empowered all generations.

The concept originated as a blog called Lifestyle + Charity. During that time, they discovered and met with

a growing community of influencers, leaders, world-changers, social entrepreneurs, and those doing great

things that not only serve their community, but also create real change in different parts of the world. After

countless interactions, they learned that many of those making a difference have gone through a series

of triumphs and challenges recognizing that the work they do is hard and requires passion, commitment,

and purpose. They were inspired, and so they sought out to share their stories. They found themselves

shifting their conversations to discussing the needs of other cultures, learning about people from different

communities, and getting excited about it.

Like many startups, they shared their vision with their closest friends, and invited them to join. In the first

and second year, the idea became alive through a blog and events, and eventually, with the help of partners

and readers, it transformed into a digital magazine featuring conscious culture from fashion, food, art, film,

people, and more. At that time, they tagged themselves as “Your Source for Conscious Culture,” which was

instrumental in their next step.

Just after the three year mark, and with the help of an expanded leadership team including Jon Lechliter,

Sarah Stanton, and Garfield DeBarros, they relaunched the Lifestyle + Charity brand as Conscious Magazine

with a focus on stories and conversations that talk about local and global concerns, as well as, continuing to

be a source for conscious culture.