CONS 7820Professional Business Management

COW 1

Xuesong Qiao (1435816) Wei Zhang (1450463) Hao Wu (1435610)

Xue Zhang (1192814) YANGYU Li (1395638) Allan Tsang (1422079)

Introduction

More commercial building, especially office premises

New Zealand’s economy growth

More offices are needed

More design and construction companies

PoliticalImmigration rule in flavour of capital investment. The local government looking at multiple CBD to ease traffic congestion.Local gov seeking corporative with private sector, eg social housing, some certain industry

EconomicCurrency: week kiwi dollar vs AUD/ Euro/JPY, deminishingthe advatage of importation product.

Cost of labour and material in upward trend (local, international supply chain)Record low interest rate in financial market.OCR on downward cycle.

Socio CulturalChange on NZ population demographic.NZ Infra-strucutal Investment strategy Immigration policy affect Skills and capital influx.Age distrubtion in population, new born vs retirement age.Attitude to workLifestyle: how many days per wk, how many hrs per dayConsumer pattern way: whether they want to save $ where they want to spend it.

Technological-environment• The using of BIM in new commercial

projects? Expecting 20% increase of use in new built in order to facilitating pre fab- off site manufacturing.

• Green-star level? Nzi 3 (uni of Canterbury), Waitakere City Council: lead to carbon neutral operation to avoid carbon credit purchasing.

• Solar energy?adaptation to renewable energy? Depends on: energy structure, local authority etc.

• New material: earthquake strengthening with innovative material.

PEST

Capabilities-Commercial construction Specialise in novated design and build office building which utilise

prefabrication structural components such as pre cast concrete , structural steel

Target: Building

Potential clients

Property developer/investor : Kiwi income Trust, Goodman Properties,

1. Competitive advantage: Guarantee maximum price,

2. knowledge & exp. in pre-cast and structural steel method.

3. Investment in Plant and equipment eg; Crane (biggest Range and lifting capacity in Oceania which allow us to erect most challenging component in return of flexibility of structural design. ) and

4. 247 PC manufacturing facility operating in highest effecieny .

5. In house engineering team for quick turn around of design review and rectification.

Value statement-QUALITY first

Not only meet the minimum standard

Achieve a better value when cost and duration are fixed

Increase project quality by adopting risk register which includes the risk raised in the previous projects

Value statement-Strike for excellence

Effort will only spent when the perfect window opportunity comes by.

Aim high.

Value statement-Customer needs

Understanding customer’s needs properly.

Feedback from customer in a very beginning stage. eg pre-desiging stage.

Keeping in touching in the whole stage to ensure the design team has a proper understanding of client/customer’s need.

Holding design review regularly.

Holding meeting with customer in con. Stg. To ensure the project is always on right track.

When the project finishes, ask the feedback (POE, post occupancy evaluation) and keep such feedback for future project.

Value statement-Innovation

Innovation in HR and organization management

1. Implementation

2. Review

Innovation in technology

1. Increasing project value? (time, cost, quality)

2. The cost of innovation? Eg using Revit instead of CAD, the cost for Revit might be very high.

3. Whether this kind of innovation can be used in the future projects? (BIM? GS?)

Value statement-Accountability

Responsible for our action.

Reduce the amount of material used and the toxicity of waste materialsPrecast construction can be designed to optimise or lessen the amount of concrete used. Industrial wastes reducing the amount of cement, which in turn reduces CO² emissions. As a manufactured product created under controlled conditions in the plant, precast concrete generates low amounts of waste, and the waste generated has low toxicity.

Market segment-CustomerThe product they are looking to buy

The high quality

The accept price and condition

Goodman property

Industrial estates;

Warehouse and distribution centers;

Business parks; and

Office parks

Augusta

Focusing on: office, warehouse, retails

Market segment-Customer

The service they are looking for

Commercial interiors

Commercial property maintenance services

Design and build

Sustainable design & construction

Preconstruction

How they brand themselves:Established in 1986. Aspec has a solid track record of managing the design and construction process from start to finish. Through North Island

Why successful?1.Hassle free professionalism2.Quality buildings3.Proactive4.Wealth of industry knowledge5.Good systems & technology6.High health and safety standards7.Teamwork & client relationships

Market segment-Competitor

With 21 years of experience in the New Zealand construction industry we have a wealth of knowledge and experience to draw upon. NZCCL utilise both good design and construction methods as well as using key suppliers and local materials from reputable companies – no cheap imports. 

Why successfulNZCCL is owned and operated by a Quantity Surveyor / Licensed Building Practitioner, and staffed and constructed on site by Licensed Building Practitioners, qualified to construct your project and look after your interests.

NZ COMMERCIAL CONSTRUCTION LIMITED

Market segment-Customer

Calder Developments was established in 1980. From small beginnings, Calder  Developments has become a company that has seen healthy growth over the past three decades to now employ approximately 50 fulltime staff. We are a well renowned Design & Build Construction Company servicing Otago and Southland and Christchurch.

We simplify your project and remove any hassles by managing the project entirely from start-to-finish:•Design & Build•Plan development and Full contract build price•Obtaining Consent•Project guidance and management during construction•A happy Client

Market segment-Customer

The committed and enthusiastic team at A-Line embrace a diversity of talent and experience which combines to create a positive culture in the company. We now have the ability to produce quality solutions for clients over a larger area of New Zealand’s construction industry with our same great service being offered.

Market segment-Customer

ARCO Group, formally Hayman Construction, is a diversified, consistent and reliable construction company that has built a reputation on quality and customer satisfaction over the past 30 years. We now enjoy the reputation of one of the most effective, efficient, proactive and respected constructions companies in Northland.

Why successful?Effective design and design management are keys to the success of any project and we firmly believe that our team offers the best service in the industry.

Market segment-Customer

competitive advantage

Value proposition

Competitive advantage- Proven system on structural integrity

Streamline product program. Incorporation of structural steel fabrication and

precast concrete manufacturing to ensure delivery on time and quality assurance.

5 Forces Framework Analysis

New Entrants: Weak· Customers are not very loyal, the lowest bid always wins· Capital requirements for property development are high· The construction industry is highly risky and filled with uncertainty· Access to inputs such as skilled labour is difficult

Substitutes: Strong· Innovation· Easy to adopt new technologies

Suppliers Bargaining: Strong·It is dominated by a small number of suppliersIt is not required to contend with substitute products forThe industry is not one of the supplier’s important customersIts products are an important part of the buyer’s businessIts products are differentiated

Buyers Bargaining: Strong· Only a certain buyers can purchase it

Industry Competitors: WeakA growth in demandFew firms in the same levelHigh technology skill requirement

Is the analysis realistic?

Decision-makers can knew all of the information about this industry

Only competitive relationship, no cooperation.

The scale is fixed.

5 Forces Framework Analysis based on 3 hypothesis

The conclusions are derived from the analysis realistic at present.

Conclusion

The business seems can be successful

1. Capabilities

2. Company’s value

3. Clear market segment

Still has many challenges

1. Strong competitors

2. The customers may choose other companies which have cooperation before

3. Potential challenges cannot be seen, political, technologies etc.