COMMUNICATION PLAN

SUMMER ABROAD RECRUITMENT

GOALS   TARGET   CHANNELS   MESSAGE  

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GOALS

GOALS • 65 GCDP RE between JUN and AUG • 45 RA • 50 DELEGATES in OPS • 300 SUBSCRIPTIONS

*we’ve already 25 raises

TARGET

PRODUCTS CONNECTION EDUCATION

SBE, FCSH, ISEGI, FD, UAL, INST. PIAGET

CONNECTION NGO MANAGEMENT FCT

CONNECTION HIV & HEALTH FCM, ESSEM, ENSP  

CHANNELS

GOALS

WEB MEDIA

SOCIAL MEDIA

UNIV

Y2B

SOCIAL MEDIA (facebook/youtube)

Week 1: Travel – Cases presentation / Information about the countries, interaction Week 2: - Live – Cultural shock, funny stories Week 3 - Learn – Participants quotes, challenges and learning points

MESSAGE

I HAD THE EXPERIENCE OF

MY LIFE

MESSAGE

-Showcase the experience of many lives -Prove the potential of an international volunteering experience to change lives -Value our projects, countries and impact (differential)

Connection Education -Key-messages Benefits: •  Improve communication and “knowledge passage” skills •  Cross-generational learning through interaction with children and

teenagers

•  Develop yourself through others development Projects: 6 weeks: Teach english in public schools; Cross-cultural education; Youth empowerment

Countries: Brazil: diversity, happiness, nature, economic growth, broken education system, unequal society, big AIESEC projects with many trainees

India: Totally different culture, traditions, nature, food, castas system, broken education system, unequal society, big AIESEC projects with many trainees

Poland: History, natural beauty, warm people, still Europe Costs: AIESEC fee, tickets (800euros to Brazil/650euros to India) Cost of life in Lisbon x Cost of life in other country Cost of life in brazilian cities: http://www.custodevida.com.br/ India: 50 rupias-1 dolar; 20 rupias a bottle of water

Connection NGO Management Key-messages Benefits: •  Apply your academic knowledge in a pratical way within social

organizations

•  Learn about social entrepreneurship and new methods to solve glocal issues

•  Develop your innovation of processes’ capacity Projects: 6 to 12 weeks: Managing projects; fund-rasing; marketing and finances consulting; community interaction

Countries: Brazil: diversity, happiness, nature, economic growth, broken education system, unequal society, big AIESEC projects with many trainees India: Totally different culture, traditions, nature, food, castas system, broken education system, unequal society, big AIESEC projects with many trainees

Costs: AIESEC fee, tickets (800euros to Brazil/650euros to India) Cost of life in Lisbon x Cost of life in other country Cost of life in brazilian cities: http://www.custodevida.com.br/ India: 50 rupias-1 dolar; 20 rupias a bottle of water

Benefits: •  Know more about community health •  Develop sensibility and social skills through humanitarian work •  Know more about projects in extreme realities Projects: Community health education, join social projects based on HIV care, support about medical processes and health care. Countries: Mozambique; Simplicity, warm people, nature, extreme life conditions, people that really need help. Costs: Life-cost in these countries in general is very low. Tickets: 650 euros

Connection HIV and Health Key-messages

SELECTION

SUBSCRIPTION   INFO  SESSION   GROUP  DYNAMICS   ENGLISH  TEST   REWVIEW  

BOARD  

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OPS May 18, 19

u  Language Test – 10€ u  Administrative Fee – 20€ (before the OPS)

u  OPS – 25€ (before the OPS)

u  Internship Fee – 100€ (GCDP) u  Deposit (Caução) – 75€ (reimbursed after they come back)

To be paied until 1 week

after the OPS

INVESTMENT

LET’S PROVIDE LIFE-CHANGING

EXPERIENCES!