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Welcome toWelcome to

Demystifying Stakeholder Engagement 

To join the audio portion by phone, please dial: 888‐483‐1644Passcode: 6588726

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What does your VAD say about  engaging with stakeholders?

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Welcome toWelcome to

Demystifying Stakeholder Engagement 

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Guest Speakers

Adam Wilson

Athens Land Trust

Athens, GA

Dani Martin

North Hartford Promise Zone

Hartford, CT

Ashley Bell 

Mentoring Partnership and Resource Center

Philadelphia, PA

888‐483‐1644 65887266

Today’s Speaker 

Shannon StoberVerve Exchange ConsultingBozeman, MT

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Session Outcomes

By the end of today’s session you will be able to: 

Define what stakeholders are and why they matter

Identify ways to engage stakeholders throughout the community building lifecycle

Empower stakeholders by demonstrating respect and increasing responsibility

Identify some tools for engaging stakeholders

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Your Turn 

What is a stakeholder? 

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What is a stakeholder? 

Those who benefit from your project 

Those who care about your project focus area 

Those whose work compliments your project 

Those who have a general interest in the community

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What is Stakeholder Involvement? 

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What is Stakeholder Engagement?

Engage the right stakeholders, at the right time, in the right way.

Stakeholder engagement ensures understanding of community need, agreement on solutions, and commitment to the work.  

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Why stakeholder engagement matters 

1. Understand and agree on community needs 

2. Gain agreement on solutions

3. Secure commitment to sustaining the project

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Your Turn 

What would it look like if your stakeholders are engaged? 

Click this button if you don’t see the chat panel.

COMPUTER MOBILE

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The Right People 

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Right People: Types of Stakeholders Formal

Local government 

Public services entities 

Schools

Churches 

Businesses 

Informal 

PTO

Neighborhood association

Service clubs 

Sport teams

Educational Programs 

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Right People: Individual Stakeholders

Demographics 

Knowledge, skills, and abilities

Affiliations

Commitment 

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Right People: Outreach to New Stakeholders 

Concentric Circle

Broad‐Based Approach 

Targeted 

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Voice from the Field

Ashley Bell 

Partner Liaison VISTA

Mentoring Partnership and Resource Center

Philadelphia, PA

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Finding New Stakeholders

Broad‐based approachesGoogle, Idealist

Concentric circlesTraining participantsNetworking eventsConversations 

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Outreach & Engagement

Cold emailingFor every 20 sent, about 3‐5 responsesUse templates you can tailorSend 2 follow‐up emails, carefully timed

EngagementActive listeningSurveys

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The Right People: On Your To Do List 

Assess the types of stakeholders needed

Assess the individual stakeholders needed

Evaluate current outreach efforts

Identify strengths and gaps

Make a plan

Get out there! 

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The Right Time  

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Community Building Lifecycle 

Awareness

Assessment

Planning

Evaluation

Implementing

Advisory Groups

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Where is your project?  Assessment

Awareness

Advisory Groups

Planning

Implementing

Evaluation

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Community Building Lifecycle Engagement 

Stage

Assessment

Awareness 

Advisory Groups

Planning 

Implementation 

Evaluation  

Stakeholder Role Our Role 

Informants Listeners

Advocates Informing 

Advisors Collaborating 

Deciders Collaborating 

Contributors  Empowering 

Leaders   Empowering 

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Voice From the Field

Dani Martin

North Hartford Promise Zone 

Hartford, CT

888‐483‐1644 658872627

Develop and Support the NRZs

Neighborhood Revitalization Zone

Designed to serve as a hub of communication between the community and city officials.

Responsible for sharing information and advocating for their neighborhoods.

Create and oversee economic development plans and address blight.

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Develop and Support the NRZs

VISTAs were brought in to:

Help strengthen the NRZs.

Make sure all positions are filled and that things flow smoothly.

Check in with them and give them info.

Receive info from residents about their specific needs.

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Develop and Support the NRZs

How we keep the NRZs engaged:

NRZ Chairs sit on the NHPZ Advisory committee and in our planning teams.

We are working with the Upper Albany NRZ on their strategic plan. 

We send email reminders and make calls for upcoming meetings, and find and book meeting space.

We make sure engaging with them is built into our project so they know we respect their position in the community. 

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Develop and Support the NRZs

The NRZs were part of the process of selecting and “hiring” the VISTAs serving the North Hartford Promise Zone. We work closely with them and provide support to help build their organizations.  My VISTA team, Project Administrator and City 

of Hartford Chief of Staff

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Develop and Support the NRZs

I try to check in with one of the NRZ Chairs who need the most support and was able to organize a community cleanup recently with her. From that event she has decided to have an ongoing monthly cleanup to involve more community members. 

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Develop and Support the NRZs

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Develop and Support the NRZs

I designed logos and branding for the NRZs to give them a more professional image. I also started Facebook, Twitter and Instagram accounts for them and I am working on creating an outreach plan for Social Media to get more community members interested in attending meetings. 

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Develop and Support the NRZs

Logos, Facebook Covers and Memes for NRZs Social Media Presence & Branding

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Develop and Support the NRZs

Logos, Facebook Covers and Memes for NRZs Social Media Presence & Branding

888‐483‐1644 658872636

Develop and Support the NRZs

Logos, Facebook Covers and Memes for NRZs Social Media Presence & Branding

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Develop and Support the NRZs

To summarize, here are some key ways I found to engage with stakeholders:

Develop a check‐in system. 

Don't be afraid to pitch projects and let them know you would appreciate their input. 

Ask if there are any ways to support their efforts.

Keep records of what you speak about so you can easily access later. 

Ask their advice on the populations they serve, they are the experts of their own people. 

Look for every opportunity available to collaborate you can find. 

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The Right Time: On Your To Do List 

Talk with your site about where you are in the community lifecycle

Assess your current opportunities for stakeholder involvement

Generate a list of ways you can engage stakeholders in all six   of the lifecycle stages

Explain the process to your stakeholders 

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The Right Way 

Right Role  

Right Process 

Respect  

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Right Roles

Episodic entry roles

Recurrent roles

Leadership roles 

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Right Tools Community Building LifecyclePhase

Stakeholder role

What tools could be most useful?

Assessment Inform Asset mapping, appreciative  inquiry, and SWOT analysis, Focus groups, Surveys 

Awareness Advocate Education, Elevator Speeches, Communication & Presentation skills, Dialogue skills, Marketing skills  

Advisory Group Advise Effective meetings, position descriptions, agendas, information sharing systems, accountability tools  

Planning Decide VMOSA, logic models, decision‐making models, conflict resolution models   

Implementation Contribute SMART goals, Project management tools, worksheets, checklists, timelines, MOCHA model 

Evaluation Lead Evaluation tools, debriefing, quantitative data, reflection 

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Voice from the Field

Adam Wilson

Athens Land Trust

Athens, GA

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West Broad Farmers Market

Goals:

Economic development

Inclusiveness

Access to fresh food

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West Broad Elementary School

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What our engagement looks like

Farmers Market Advisory Council

Market Ambassadors

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What is working

Advisory Council: Setting strategy straight

Market Ambassadors: Contributing and leading

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Tips for Community Engagement

Know your community dynamic

Practice gratitude

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Your Turn 

In what ways do we demonstrate respect to our stakeholders? 

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Respect 

Validation  Inclusion Recognition Incorporation 

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The Right Way: On Your To Do List 

Create entry level, recurrent, and leadership roles for your stakeholders; 

Study and research the tools available for each stage of the community building lifecycle; 

Talk with your supervisor and stakeholders about how your organizational culture supports or detracts from an atmosphere of respect. 

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Evaluation

Please take a few moments to share your feedback through the quick poll on the right side of the screen.  

How can we improve these sessions?  What topics should we include in future webinars?

Thank you very much for your time and participation!

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Questions

To ask a question verbally, call in using the number on this slide and press *1 

To ask a question electronically, use the Q&A feature located in the bottom right corner of the screen. Please ask “All Panelists”

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Thank You for Your Participation! 

If you have further questions or for more information, contact us: VISTAwebinars@cns.gov

Our next webinar:

Building a Digital Ad Campaign – June 27Grant Search Strategies: What to Know Before You Write – July 25

2:00pm Eastern

Visit the Webinars for VISTAs page on the VISTA Campus for a complete schedule of VISTA webinars

Demystifying Stakeholder Engagement To Do List The Right People Assess the types of stakeholders needed Assess the individual stakeholders needed Evaluate current outreach efforts Identify strengths and gaps Make a plan Get out there!

The Right Time Talk with your site about where you are in the community lifecycle Assess your current opportunities for stakeholder involvement Generate a list of ways you can engage stakeholders in all six of the lifecycle stages Explain the process to your stakeholders

The Right Way Create entry level, recurrent, and leadership roles for your stakeholders; Study and research the tools available for each stage of the community building

lifecycle; Talk with your supervisor and stakeholders about how your organizational culture

supports or detracts from an atmosphere of respect.

Demystifying Stakeholder Engagement Resources and Search topics for further information

(Organized by Community Building Lifecycle steps)

Assessment

• Asset Mapping: o https://www.vistacampus.gov/asset-mapping-10-steps o https://www.vistacampus.gov/resources/webinars-vistas-mapping-assets-build-

community?id=12672 • Appreciative Inquiry • SWOT Analysis

Outreach

• Elevator Speeches Advisory Groups

• Running Effective Meetings Webinar https://www.vistacampus.gov/resources/webinars-vistas-working-better-together-video?id=13475

Planning

• VMOSA • SMART Goals • Logic Models

Implementation

• Project Management Webinar https://www.vistacampus.gov/resources/using-project-management-techniques-your-vista-assignment

• MOCHA Model

Evaluation • Reflection • Debriefing

Overall

• Community Toolbox: http://ctb.ku.edu/en Community Building Lifecycle Phase

Stakeholder role What tools could be most useful?

Assessment Inform Asset mapping, appreciative inquiry, and SWOT analysis, Focus groups, Surveys

Awareness Advocate Education, Elevator Speeches, Communication & Presentation skills, Dialogue skills, Marketing skills

Advisory Group Advise Effective meetings, position descriptions, agendas, information sharing systems, accountability tools

Planning Decide VMOSA, logic models, decision-making models, conflict resolution models

Implementation Contribute SMART goals, Project management tools, worksheets, checklists, timelines, MOCHA model

Evaluation Lead Evaluation tools, debriefing, quantitative data, reflection

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Pre-Service Orientation Workbook | Winter 2017 | PSO: Know. Grow. Change.

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Pre-Service Orientation Workbook | Winter 2017 | PSO: Know. Grow. Change.

My Antipoverty Assets

Head

What I know about � ghting poverty (knowledge, training, background)

Heart

What drives me to � ght poverty (values, feelings, ideals)

Hands

What I can do to � ght poverty (skills, talents, strengths)