Connecting the policeand the public – the role of social mediaDCC Gordon Scobbie – Tayside PoliceNick Keane – National Policing Improvement Agency

Local Policing and Partnerships 2

Q: How do we close down Facebook?

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Introduction

" The Police have much to learn about SocialMedia and the quickly shifting communicationsof today. The power of this kind of media is not

well understood and less well managed." HMIC: Review of the August 2011 disorder

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Quick overview

1 - Global use of social media2 – Media and communications3 – Social media and disorder 4 – Responding to social media

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1 – Global use of social media

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The emergence of mobile

High

Capability

High

mobility

Low

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0M

50M

100M

150M

200M

250M

300M

350M

400M

450M

500M

550M

2007

2008

2009

FacebookOpen Registration

Facebook becomes available internationally

800 M

2011

Facebook’s growth

More than 800 million users Across 70 Different Languages

Mother joins Facebook

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What links these four incidents?

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2 – Social Media – engagement and communications

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They use it post what they’ve witnessed

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They use it to say that they don’t feel safe

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3 - Social media and disorder

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What have we learned from the English disorders?

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Police users have benefitted

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4 – Responding to social media

•Offensive content – DPP Guidance

•Officer’s personal use – HMIC review

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Reach of UK Forces accounts

339, 359 Fans

744.064 Followers

1575 in their circle

Analyis by Ian Shearman, Norfolk Constabulary

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ACPO paper

Keeping upJoining upLeadership

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Police use of social media

Intelligence Investigation

Engagement

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Key issues

• A governance structure which takes into account the interdependencies

• Clarity around the legal framework - ethical oversight

• Technology costs and procurement

• Role of College of Policing, Government ICT Company & PCCs

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A magazine is an i-pad that doesn’t work – 3.5 million views

Connecting the policeand the public – the role of social mediaDCC Gordon Scobbie – Tayside PoliceNick Keane – National Policing Improvement Agency